Sean Martin sales/marketing/hospitality professional
Resume:
SEAN MARTIN
**** ******* ****** • San Diego, California 92109
530-***-**** • **************@*****.***
MARKETING & SALES PROFESSIONAL: Medical Devices, Beverages
People-oriented marketing and sales professional with 9 years of combined experience promoting consumer and
industrial products for major organizations. Influence and lead large groups with personable networking style and
superb ability to connect with a captive audience. Develop dynamic promotional campaigns, incorporating expert
marketing and sales strategies with customer event planning skills. Hand sell product to consumers, present key
product features, and employ superb people skills to build brand recognition. Hire, develop, and lead cross-
functional operations and marketing teams. Demonstrated ability to add incremental sales in a fast-paced
environment through penetration of relationship network and cultivation of new opportunities. Proactive producer,
with a talent for managing large customer relationships and closing major deals.
Brand Management • Tour Management • Hand Selling • Event Planning • Product Strategy
Customer Relations • Relationship Building • Advertising • Networking • Negotiation • Guerilla Marketing
Team Leadership • Motivation, Staff Development • Logistics Management • Product Presentations
Beverages • Medical Devices • Consumer Products • Public Speaking • Marketing Materials
PROFESSIONAL EXPERIENCE
ION MARKETING, New York, New York • 2007-2008
Small marketing provider of brand management, national advertising, and mobile promotions management.
Tour Manager
Planned and managed key client’s mobile advertising campaign, Snickers Charged Anti Gravity Tour.
Coordinated internal and external resources to run promotional events at college basketball games, including
temporary hires, event locale contacts, and marketing displays and signage. Optimized Snickers brand image by
introducing and promoting new product to target audience and handing out product to key contacts. Promoted
product and brand to event media teams, particularly television crews to obtain coveted media exposure.
• Extended client relationship through management of successful pilot advertising campaign for Snickers.
• Infused market with 500,000 Snickers candy bars within 3 months.
• Attained over $100,000 of television exposure through development of media contact network.
AM1 FINANCIAL, Carlsbad, California • 2007
Loan and home mortgage company, operating in the U.S., Costa Rica, and Mexico.
Loan Originator
Aggressively pursued business deals through cold calling, networking, and cultivation of key international
relationships. Managed deal flow through constant development of pipeline and follow up on leads. Utilized
expansive scope of local and international contacts to produce and close multimillion dollar deals.
• Developed and closed $30 million of mortgage business.
• Ranked #1 originator on an ongoing basis.
GMR MARKETING, New Berlin, Wisconsin • 2006-2007
U.S. provider of entertainment marketing, sports marketing, touring attractions, and product sampling.
Tour Manager
Managed major customer promotional campaign, Toshiba HDDVD Mobile Experience. Directed staging of event
and trade show operations, coordinating with event managers and operations team, and overseeing display set-
up. Presented product benefits to groups and one-on-one. Reported market and event analysis to client.
• Promoted new Toshiba product rollout in 30 cities through mobile promotion campaign management.
• Directed activities of 6 reporting employees.
Resume
SEAN MARTIN • Page 2 • **************@*****.***
HOOTERS OF AMERICA, Atlanta, Georgia • 2005
Operator of 435 restaurants in 24 countries and 42 states, emphasizing chicken wings and Hooters Girls.
Tour Manager
Oversaw mobile advertising campaign, planning travel schedule, fostering vendor relationships, and negotiating
contract and pricing terms. Promoted brand through effective hand selling of Hooter’s Credit Card. Built and
maintained tour tent, established electronic communications, and ran event agenda.
• Spearheaded and directed Hooter’s Card Tour.
• Managed traveling team of 6 Hooters Girls and 3 tour partners.
U.S. CONCEPTS, New York, New York • 2004
International event marketing firm with 145 employees and 40,000 events per year.
Marketing Manager
Led launch and logistical planning of Rimmel Cosmetics Tour. Deployed logistical plans, maintained and
operated tour vehicle between events, oversaw set up of event displays.
• Hosted events through presentation of products to audience and networking with local consumers.
• Hired and trained temporary team in each local market.
KERRY GROUP, St Louis, Missouri • 2003
A full service, experiential and event-based marketing agency.
Manager
Managed Shell Rotella Road Show, employing interactive marketing techniques to sell Shell Oil products to over-
the-road trucking companies and diesel engine mechanics.
• Provided product demonstrations and information at group seminars.
• Drove tractor-trailer decorated with client brand image from event to event.
SALT LAKE OLYMPIC COMITTEE, Salt Lake City, Utah • 2002-2003
Event organizer and promoter, working in conjunction with 2002 Winter Olympic Games.
Signage Captain
Directed logistical planning, from management of work teams to research of tour locations. Hired and trained
temporary project employees in time-constrained environment.
SOBE BEVERAGES, Norwalk, Connecticut • 1999-2002
Producer and marketer of teas, sports drinks, and energy drinks.
Tour Manager
Shaped company into fastest growing beverage company in history through leadership of West Coast marketing
effort and innovation of cutting edge marketing strategies. Operated traveling promotions tour, collaborating with
local market event promoters, establishing strategic presence at competitor events, and growing SoBe brand
image across multiple markets. Drove incremental sales through on-premise promotions. Developed and
managed staff, led logistical agenda for SoBe events, and maintained successful and smooth tour operation.
EDUCATION
Bachelor of Science in Resort Lodging Management, Marketing Minor
California State University, Chico, California
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