John Andes

John E. Andes

* ******** ****** **********, ** **756 727-***-**** *******@*******.***

Drive profitable growth by creating and delivering cost-effective marketing communications.

Andes Marketing Communications Director, 2004 – Present

Sole proprietorship providing strategic marketing guidance and tactical communications

• For HealthPlan Services, develop marketing plans and communications’ tactics directed at agents and brokers.

• For RiverSource Brands of Ameriprise, structure the marketing communications department to align with internal client and external channel needs, and institute a process for creating and producing materials faster, at reduced costs.

• Develop complete program for MassMutual’s RPS incorporating a dramatic positioning for Plan Sponsor and Participant communications dealing with Enrollment, Deferral, and Asset Allocation. All communications media utilized.

• Reposition the South of Boston media group to advertisers and readers. Provide communications leadership for collateral material, advertising, direct mail, as well as P-O-S material.

• Develop advisor and client marketing positioning and communications materials for an Institutional Mutual Fund marketer, which is entering the retail sector.

• Create a brand image, as well as print and video communications for a marketer of Hedge Funds targeting advisors and clients.

Sun Life Financial, Wellesley Hills, MA

Marketing Communications Officer, 2002-2004

• Increased applications for VUL 34% vs. a year ago

• Launched VUL product in New York with a 41% increase in product line awareness

• Developed concepts and wrote copy for advertising, direct marketing, videos, and product literature for Futurity VUL and Sun Life Universal Life product lines

• Created advisor and client marketing materials for Hedge Advantage (Hedge Fund of Funds), a strategic alliance product from Sun Life Financial and Merrill Lynch.

• Managed the distribution of all communications including production and printing estimates, and media planning

• Collaborated with distribution, product, and systems personnel, as well as external resources to align communications with marketing objectives

Western Reserve Life, St Petersburg, FL

Marketing Communications Manager, 1995-2002

• Generated a 26% increase in VA/VUL applications within eighteen months.

• Increased Broker-Dealer network 31% in two years.

• Developed concepts and wrote copy for advertising, direct marketing, and product literature for WRL Freedom Variable Annuities, WRL Freedom Variable Universal Life insurance, InterSecurities, Inc, SABU, and IDEX Mutual Funds .

• Created advisor marketing material promoting the use of variable annuities from Western Reserve Life as wraps for Hedge Funds.

• Managed the distribution of all communications including production and printing estimates, and media planning.

• Partnered with distribution and product personnel, and outside resources.

Young & Rubicam/Zemp, Tampa, FL

Executive VP, 1983-1995

Provided strategic marketing guidance and tactical communications to regional and national clients.

• Launched Western Reserve Life variable products nationwide.

• Re-positioned Golf Rite shoes nationally.

• Grew Southern Prestressed Concrete in the Southeast.

• Doubled EkkWill Waterlife Resources.

• Introduced Florida National Bank statewide.

• Launched Gold ‘n Fresh Chicken in the Southeast.

• Test marketed The Olive Garden restaurants.

Education: B.A. Philosophy, Brown University

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