Account Service

CAROL ( CHUNYANG ) SHI

*** ********* *******, *******, ** 94539

(C) 510-***-****

**********@*****.***

EDUCATION

EMORY UNIVERSITY, GOIZUETA BUSINESS SCHOOL

Atlanta, GA

MBA, Marketing and Strategy Concentrations

May 2009

GMAT 730, awarded 2-year merit-based scholarship

Goizueta Marketing Association and participated in Kimberly Clark Marketing Strategy Consulting Project

TONGJI UNIVERSITY, SCHOOL OF ECONOMICS AND MANAGEMENT

Shanghai, China

BA, International Trade

July 2002

Interned in the sales department of Shanghai Volkswagen

EXPERIENCE

DAE ADVERTISING, INC.

San Francisco, CA

Account Service Intern

Dec, 2009-Present

*Participated in 2010 brand plan for one of the major clients by portfolio/ competitive analysis.

*Recommended integrated marketing program for the client’s target market through secondary research, telephone interviews and focus groups.

AGI PUBLISHING, INC. Hayward, CA

Account Executive July-Sep, 2009

*Developed creative and proven marketing plans for existing and potential customers for higher ROI.

*Provided consultative services by extending support and defining marketing strategies.

THE COCA-COLA COMPANY

Atlanta, GA

Marketing intern, Global Accounts Team

Summer, 2008

*Recommended new promotion strategies based on analyzing the Euro 2008 promotion impact for European markets to better improve future promotions.

*Created new product innovation pipeline by evaluating local market opportunities within emerging markets.

*Initiated a new market information collection process directly resulting in $20,000 annual cost savings.

SHANGHAI DEVELOPMENT AGENCY

Shanghai, China

Associate Manager, Economic Committee, Tourism & Exhibition Department

2005 to 2007

*Tourism Development Promotion

*Formed strategy for tourism development by conducting market research with AC Nielsen and consulting with A.T. Kearney, resulting in a 10% annual increase in tourist visits and higher tourist satisfaction ratings.

*Led a cross-functional team of six persons to organize large scale tourism fairs by implementing advertisements and promotions, which attracted over ten additional travel-related firms annually.

Senior Associate, Economic Committee, Tourism & Exhibition Department

2003 to 2005

Shanghai Disneyland Project Development

*Recommended customer recruitment strategy by offering tailored programs based on customer’s preferences and service expectations to grow to $15M in revenue and 7M in tourist visits annually.

*Assisted Goldman Sachs with financial projections for the $3 billion Disney project, including cash flow statement and IRR analysis. Projections were based on market research results and agreed assumptions.

Analyst, Economic Committee, Investment Promotion Department

2002 to 2003

Investment Promotion of Foreign-funded Projects

*Designed incentive policies to build Shanghai image for foreign investments and facilitate the establishment of 20 Asian headquarters of Fortune 500 companies in Shanghai, including Delphi and Alcatel.

*Presented findings and recommendations to department directors while authorizing feasibility studies for over 30 projects with the total investment of nearly $600 million

ADDITIONAL DATA

*Native speaker of Mandarin with intermediate knowledge of German, Japanese and Cantonese

*Proficient in MS Outlook, Word, Excel, PowerPoint, and etc.

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