Director / VP Business Intelligence

DIRECTOR OF BUSINESS INTELLIGENCE

Global Business & Product Strategy / Business & Marketing Analytics / Positioning / CRM / Marketing / Finance / SAS / IT / Quality Control / Best Practices / Consumer Research / Statistical Modeling

As a leading business strategist, I craft operating strategies, develop custom reporting techniques and lead on-going analytics, producing measureable results for the organizations I represent. I have proven success in Banking, Entertainment, Health Care and CPG I develop and present strategic global business solutions using advanced data analytics, driving new business and company profits. My skills include:

• Leading research efforts for global strategic development of major brands

• Identifying and implementing best practices to accelerate brand acceptance

• Developing proprietary business insights for service industries

• Anticipating and seizing opportunities in changing markets

• Improving corporate CRM using custom segmentation models

Employers have commended me for accurate insight into consumer behavior, innovation, enthusiasm and foresight in times of economic growth and contraction. My degrees include an MBA from Pace University and a BBA from Valdosta State University. I received a technical diploma from Chubb Institute of Technology in Computer Programming and numerous certifications from SAS Institute.

SELECTED ACCOMPLISHMENTS

Attained forecasted ROI results in nine months. MasterCard Worldwide senior management was examining the PayPass program and contemplating a new direction. Created a new metric, detailing forecasted ROI, working with marketing to alter consumer perception, making PayPass the “top of wallet” credit card choice. Strengthened the program, earning forecasted growth within nine short months.

Identified revenue draining market segment. Conducted in-depth analysis , determining that a large revenue loss was produced by the automatic shipment program at Columbia House. Identified five percent of consumer base that represented 95% of product returns. Created tiers of interaction for strained segment, increasing company savings by tens of millions of dollars.

Produced large revenue increases within short timeframe. MasterCard Advisors enhanced and expanded consulting services for new and existing customers. Defined components to statistically back-up the use of advisory services. Delivered several successes early-on, pushing- up the chain of command to gain access to the data needed to complete pending projects. Brought in new big bank clients and doubled program revenues in one year.

Secured client buy-on on new program. Banking clients of MasterCard needed to be convinced of the new product being rolled-out worldwide. Executed in-depth research on the benefits of the new product, working closely with sales to quantify the ROI and feature/benefits. Secured majority of clients pitched, requiring significant investment by each.

CAREER HISTORY

VP/Business Leader, MasterCard Worldwide, 2008 to 2009. $2.5B global credit card company. Promoted to lead global development of MasterCard product extension, demonstrating value through validated insight on industry, economy and competition. Assisted in the design of all marketing and sales campaigns, using data and research to define scope, methodology and support positioning.

Director/Managing Consultant / Analytics/Client Services, MasterCard Advisors, 2006 to 2008. Led team of analysts and programmers to interpret data and provide packaged solutions to big bank clients. Proven record of securing new clients and extending current client contracts, co-branding MasterCard with each establishment.

Senior Manager, BMG-Columbia House, 1999 to 2006. $1.2B entertainment retailer. Company experiencing downturn at the time of hire. Conceptualized and directed the analysis and implementation of company-wide programs to improve efficiencies, redefining “automatics” process and saving the company millions of dollars. Led a team of two and survived over 20 mass lay-offs during my employment period.

Earlier: Financial Information Analyst, Health First, Inc., Staff Auditor, Flowers, Inc.

Additional Interests: I am affiliated with Rotary Club and enjoy chess, tennis, golf and basketball.

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