Senior Copywriter / Content Marketer / Content Strategist

Summary

Uniquely talented senior-level marketing manager, copywriter and online content strategist offering more than 15 years of experience with a proven track record of success from initial concept through project completion. Collaborative, results-oriented leader recognized for initiative, flexibility and consistently meeting deadlines. Specializes in relevant, engaging communications that resonate with consumers and inspire action consistent with and often exceeding the specified business goals.

Professional Experience

Senior Marketing Communications Manager, Print/Digital Group

Playboy Enterprises Inc.

Chicago, IL

November 1998 – March 2012

Oversaw the writing and established the voicing of sales- and marketing-related copy for Playboy's e-commerce properties, including the online subscription site Cyber Club (cyber.playboy.com) and the online and print versions of the Playboy Store (www.playboystore.com); created copy for social media accounts, e-mails and advertisements for print, television and radio promoting these properties; storyboarded, scripted, produced and edited digital videos; coordinated all aspects of original features and advertising campaigns valued at up to $500K; analyzed customer behavior and instituted retention and reactivation initiatives; conceptualized and implemented brand identities and marketing campaigns for internal and external clients.

Senior Staff Writer/Project Lead

Klettke & Associates

Chicago, IL

September 1997 – November 1998

Managed the writing and publication of Spectrum, an employee newsletter for the Bank of Montreal U.S. Group of Companies, focusing on Harris Bank, and The Link, an employee newsletter for SecurityLink from Ameritech; coordinated assignments for multiple vendors; researched and created monthly strategic issue plans; wrote press releases and public-relations strategy proposals.

Technical Editor

Brasch Tech Data

Dearborn, MI

September 1990 – September 1991

Edited Ford Motor Company owner and service manuals for correct style, grammar, punctuation and spelling; coordinated messaging with equipment technicians; developed photostats of technical illustrations.

Features/Entertainment Intern

The Milwaukee Journal

Milwaukee, WI

June 1989 - September 1989

Served as a general assignment reporter for the features section of Wisconsin's largest metropolitan newspaper; reviewed concerts and movies; covered fairs and festivals; wrote human interest feature articles.

Entertainment Editor

The State News

East Lansing, MI

September 1987 – March 1990

Managed the features/entertainment section of Michigan State University's daily student newspaper; supervised assignments for a team of four reporters; maintained contact with local and regional promoters and public relations representatives; designed pages; wrote headlines and photo captions.

Contract Work

Copywriter

Schawk Retail Marketing

Chicago, IL

March 2012 - Present

Writes product descriptions for the U.S. and U.K. versions of the online Nike Store (store.nike.com) focusing on apparel, footwear and new NFL licensed merchandise.

Copywriter

Infinity Resources

Itasca, IL

Oct 2011 - Present

Writes product descriptions for the print version of the Collectors’ Choice Music catalog, focusing on CD, vinyl and video releases across all genres.

Contributing Writer

The Chicago Tribune

Chicago, IL

January 1997 – September 2002

Wrote nightclub reviews and concert previews for Metromix, the Tribune's arts and entertainment website (www.metromix.com); participated in the initial population of the "Inside" section that provides snapshots of the city's hotspots.

Contributing Writer

Encyclopedia Brittanica

Chicago, IL

March 1998 – September 2001

Wrote freelance articles for Britannica's internet guide (www.ebig.com); content included reviews of the websites for regional television affiliates, amusement parks, lotteries, casinos, and nightclubs.

Special Writer

The Grosse Pointe News

Grosse Pointe Farms, MI

September 1990 – September 1991

Wrote freelance feature articles and movie reviews for a weekly newspaper in suburban Detroit.

Education

Michigan State University

East Lansing, MI

September 1985 – March 1990

B.A, Journalism

References

http://www.linkedin.com/in/christopherflathrop

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