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Design Sales

Fort Lauderdale, Florida, 33304, United States
April 14, 2012

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mark o’connor creative / advertising & graphic design

Originally from New York, N.Y, my studies entailed drafting, architecture, liberal arts, advertising & graphic design. My passion to grow as an artist brought me to Parsons School of Design but my career goal brought me to Queensboro Community College where I received my Associates Degree in Liberal Arts with studies in architectural design. Creative and articulate, I ventured into the prop designing business for twelve years with federated department stores, designing effective POP areas and branding shops with a targeted market to increase sales and loyalty, which resulted in numerous awards throughout the years. With fourteen years in the computer design field, I have designed and produced award winning ad campaigns, corporate identities, logo designs and packaging.

As a Creative Director with extensive experience in ad design, logo design, desktop publishing, pre-press production branding and packaging, I have increased production and implemented many procedures that increased production up to 40% more and a 50% increase in repeat business.

creative specialties

promotional and packaging design, marketing materials, corporate identities, magazines layout and

design, brochures, web site design, email blasts, social media page designs, catalogs and newsletters, photo manipulation, postcards, advertising design, branding, stationery, media packages, exhibit / outdoor / retail display and design.

software & technical skills

Mac & PC Format > Acrobat 9, CS5 Illustrator, CS5 Photoshop, CS5 InDesign, CS5 Flash, CS5 Bridge,

QuarkXpress 8.0, Corel Draw, Pagemaker, Microsoft Word, Powerpoint & Excel and many other

programs. Technical Designs, 3D Designs, Packaging Designs & Mock-Ups, Freehand Drawing & Illustrations.

{ professional attributes }

creative freelance professionals senior freelance graphic designer

palm beach • broward • Miami, fl nov 10 - current

Creative Freelance Professionals is a full service company all about design, layout and brand identity development, as well as many other graphic options like logos, labels, brochures, banners, posters, book covers, book layouts, magazine layouts, photo editing & retouching, and everything in between. Created in 1998 with fresh effective Ideas and innovative strategies, integrity and professionalism with a bold creative approach to all assignments and clients along with unconventional use of all resources available.

clients: Spark Creative Services - (Boca Raton), Office Depot Corporate Headquarters - (Boca Raton),

M.D. Science Lab - (Coral Springs), My Branding System - (Online Branding Company), The CAB System - (Online Branding Company), Success Center Alliance - (Online Network Marketing Professionals), Poms Enterprises Inc. - (Pompano Beach), Pace Investigation LLC - (Fort Lauderdale), Universal Claims and Arbitration - (Fort Lauderdale)

print dynamics senior graphic designer / fort lauderdale, fl nov 02 - nov 10

Manage and coordinate design projects from concept to completion. Collaborate with clients to create vision,

conceive designs and consistently meet deadlines and requirements. Effectively communicate with vendors and staff to meet all project requirements. Improve production procedures to ensure accuracy and precision. Successfully maintained client projects up to 4.5 Million Dollars at its peak per year.

clients: Bank Atlantic, SunVest USA Inc., LLC, Aaxon, Page & Associates, Winn-Dixie, Golf Club Advisors Magazine, Jet Aviation, Prime Entertainment Inc., Boys Club of Ft. Lauderdale, City of Ft. Lauderdale, Qstraint, Westin Diplomat Resort & Spa, Etc.

office depot corporate freelance graphic designer / delray beach, fl oct 05 - apr 06, nov 09 - jan 10

Assisted in the production and design on annual Big Book Product Catalog. Successfully expedited the creative, creation and format of the Office Depot Bi-Annual Business Solutions Catalog and several custom catalogs.

four color imaging senior graphic designer / fort lauderdale, fl feb 95 - nov 02

Effectively managed the design and production of 8 weekly tabloids and 4 monthly magazines. Supervised and

coordinated a staff of 6 and 1 photographer to meet clients deadlines. Educate and train staff to streamline production to ensure efficiency and accuracy. Improved production by 40% and increased revenue by 20% in the first fiscal year.

clients: Sound Advice Advertising, Glamour: Español/Mexico-Columbia, Car & Truck Buyers Guide, Photo Graphic

Press, Olympia Lighting, Meridian Magazine, El Heraldo, F.A.U., Winn-Dixie, Hasboro Toys, Simply The Best Magazine, Lifestyles Magazine, ASM Magazine, Playtime Magazine, DSNTV, Snap Lock Industries, Vita Spa, Tony Romas, Southeast Press, Everglades Restoration Movement, Florida Showcase Magazine.

colortronix production & design manager / delray beach, fl jan 91 - feb 95

Assisted in the merge of 2 production company’s (Show & Sell Fort Lauderdale/Show & Sell West Palm Beach)

to form an Advertising, Marketing and Printing company called Colortronix. Managed 30 employees within 4

departments to coordinate the work flow of 21 Tabloids and 13 Flex’s and various outside jobs per week to meet

deadlines. Collaborated with the printing company to ensure deadlines are met with the highest of quality control.

Development of new procedures and training of staff.

{ education attributes }

parsons school of design new york, ny 2 year coursework

Majored in Advertising & Graphic Design, Minor in Fine Arts

queensboro college bayside, ny AA

Majored in Liberal Arts with a Minor in Architectural Design, Courseworks included Layout Design, Graphic Design, and Mechanical /Technical Drawings

tony robbins management motivational course chicago, Illinois

Management motivational course hosted by Tony Roberts and several executive personell

keiser college west palm beach, fl

Digital Graphic courses, Photoshop & Web Design.

{ awards }

john w. alexandra metal award new york, ny

2nd Place in all of NYC / Presented by the School Arts League of New York City

6 awards of outstanding achievements in advertising & graphics new york, ny

Presented by Parsons School of Design of New York City

ace design awards new york, ny

Chaus Design Concept - prop design and concept planning design. Presented by Federated Corporation store planning division.

national design and presentation award new york, ny

Presented by COSMAIR Inc. New York, N.Y for “DRAKKAR NOIR” promotion.

outstanding east coast presentation award new york, ny

For overall store promotions and sales Presented by ESTEE LAUDER CORP. New York, N.Y

{ philosophy }

A Graphic Designer’s skill should be his/hers own expression and style. With the understanding of the information

given to be expressed into a clear, concise and effective visual solution providing the client with a fresh new perspective.

mark o’connor senior graphic designer ph: 561.***.**** em:

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