Business Development & Sales/Marketing

BUSINESS DEVELOPMENT * SALES/MARKETING * ACCOUNT MANAGEMENT

* Delivering Interpersonal Skills

* Problem Solving ... Team Playing

* Program Facilitation Expertise

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STRENGTHS & KNOWLEDGE

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* Target Marketing

* Creative Concepts

* Incentive Programs

* Needs Assessment

* Budget Management

* Event/Milestone Contributions

* Strategic Business Planning

* Creative/Strategic Selling

* Client Maintenance/Retention

* Major Account/National Sales

* Sales Presentations

* Vendor Negotiations

* New Market Identification

* Program Development

* Program Implementation

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CAREER HIGHLIGHTS

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* Strategized, executed and guided promotional products

start-up into $1 million business; successfully marketed

and sold products amidst extremely competitive industry

environment.

OWNER ... SHELL AND ASSOCIATES

* Performance recognized with 2007 Sales Excellence Silver

Achievement for increasing sales 60% and winning 4th

Quarter Incentive Bonus Contest.

ESKCO ... ACCOUNT EXECUTIVE

* Developed unique safety incentive program for Big Lots

stores, reducing Workers' Compensation and insurance costs

for 1,400+ stores and 35,000 associates nationwide;

designed as 2-year program and progressively renewed for 9

years.

OWNER ... SHELL AND ASSOCIATES

* Coordinated for 20 years with Glencoe McGraw-Hill

(national publisher) on branding programs; optimized ROI

through development of co-op pricing between both local and

regional offices.

OWNER ... SHELL AND ASSOCIATES

* Secured competitive bid with The Ohio State University

Hospital, saving client $15,000 annually (effectively

maintained contract for 4 years); outperformed major

jewelry manufacturing company and secured competitive

contract supplying recognition program.

OWNER ... SHELL AND ASSOCIATES

* Throughout career, delivered clients less than 1% error

rate in meeting deadlines; considered vital in roles

specializing in design and messaging of highly visible

clientele.

ESKCO ... ACCOUNT EXECUTIVE &

OWNER ... SHELL AND ASSOCIATES

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PROFESSIONAL EXPERIENCE

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COMPANY CONFIDENTIAL... Dayton, Ohio

2005 to Present

Account Executive

Circulate territory orchestrating market development focused

on sales and execution of promotional programs to area

businesses (programs enhance sales/marketing and executing

special events); spearhead promotion lifecycle including

account needs analysis, strategy and product presentations,

promotion development and implementation, vendor management,

and delivery issue resolution and satisfaction.

* Facilitated intricate details of new branding campaign,

ReFuel, for Midwest regional office of American Dairy

Association; contributed to creation of ReFuel kit

(branding and promoting 10 specialty products), functioned

as liaison between all suppliers and negotiated logistical

requirements.

* Generated sophisticated solution selling initiatives for

client promotions through effective research of 4,000+

suppliers carrying 650,000 items.

SHELL & ASSOCIATES ... Columbus, Ohio

1985 to 2005

Start-up distributor specializing in safety incentive

programs, business gifts, promotional products, recognition

awards, corporate clothing, golf and special event

commemoratives.

Owner

Administered all facets of national business operations

including budgeting, marketing, sales, account management,

vendor negotiations, and credit and collections; oversaw and

ensured performance of 2 sales representatives. Guided all

facets of program lifecycle, from concept development

through execution; developed strategies to achieve branding,

sales and safety performance goals.

* Increased company revenue from $150,000 annually to

$1 million annually (without carrying debt or bank

financing).

* Secured business with large accounts including Big Lots,

Liebert, Honda, Worthington Foods, Glencoe McGraw-Hill,

US Post Office, The Ohio State University,

The Ohio State University Hospital, and COSI

(Center of Science and Industry).

* Standout projects included:

- Liebert/Emerson annual golf classic (coordinated for 13

years): Detailed execution of all promotional handouts,

corporate clothing and awards.

- Honda: Promotion of several corporate achievement

milestones.

- Nature's Plant Food Company: Pioneered programs including

co-op programs and recognition program for 1,700 sales

staff.

* Improved business operations (inventory order entry and

quality control) through implementation and training on MS

Access & Excel programs.

* Discovered niche developing safety incentive programs (not

addressed by industry); promoted program through various

media and captured notable accounts including Honda,

US Post Office, and Big Lots (account grew significantly as

company took over for underperforming supplier).

* Facilitating rapid growth, improved efficiency and

accountability of Big Lots safety incentive program through

restructure of program and coordination of 4 suppliers to

function together; also collaborated with vendor production

team, IT and fulfillment company management on

implementation of new processes and improvement to

inventory efficiency, production and deadlines between

suppliers.

"US AIR FUTURES" GOLF TOUR ... Columbus, Ohio

January to June 1996

Professional golf tournament of events with athletes coming

from 37 US States and 16 countries qualifying for LPGA tour;

proceeds benefited "A Special Wish" charity. Ohio division

of tournament and event spanned 1 week.

Event Organizer/Marketing Director

Orchestrated Ohio division of national golf event qualifying

130 women professional golfers for LPGA golf tour;

collaborated with 28 administrative committee members to

facilitate 150 volunteer assignments, pro am recruitment,

media coverage, event sponsorships, and athlete housing;

* Coordinated with US Air, Coca Cola, Marriott, The Futures

Golf Association, Bent Tree Golf Club, and "A Special Wish"

on event comprising 3-day tournament, VIP cocktail party,

and Pro Am golf outing.

* Increased media coverage significantly through creative

press releases (distributed to media by committee members);

also developed relationships with media through special

golf day event.

* Successfully granted 3 wishes to A Special Wish through

proceeds; also granted special wish funded by volunteer

committee (granted to terminally ill young girl with dream

of going to high school prom).

* Lowered overall event costs and improved cash flow through

acquisition of sponsors and donations (including Kroger to

provide coverage on radio and television announcements),

elimination of "give aways" and implementation of policy

requiring pro-am payments prior to event; improvements

resulted in better than expected returns for first year of

event.

* Quickly resolved crisis generated from loss of group

committing to prepare program layout (group pulled out of

commitment 1 day before press time); worked overnight to

generate program and delegated finish work during volunteer

committee member meeting.

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EARLY CAREER HISTORY

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S.E. BENNETT - Promotional Products - Sales Executive

"Top Roundtable Producer" Award

BROWN AND BIGELOW - Promotional Products - Sales Executive

"Rookie of the Year"

"Round Table" Award for Increased Sales

Trained 33 New Hires in Sales Field

NOVAR - Alarm System Manufacturer - Office Manager

Supervised 17 Sales Professionals and Served as Regional

Office Liaison

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EDUCATION & PROFESSIONAL DEVELOPMENT

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THE OHIO STATE UNIVERSITY ... Columbus, Ohio

Bachelor of Arts in Retail Management

Advertising Specialty Institute (ASI) and Promotional

Products Association International

Sales and Marketing Executive Club

The Entrepreneur Institute

Ohio State Alumni Association

Extreme Business Makeovers

Columbus and Worthington Chambers of Commerce Seminars

Anthony Robbins

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PROFESSIONAL MEMBERSHIPS

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Entrepreneur Network - Board of Directors and Public

Relations Chair

Sales and Marketing Executive Club - Board of Directors

Worthington Chamber of Commerce

Columbus Chamber of Commerce

National Association of Professional Salespeople

Women's Entrepreneur Network

Advertising Federation

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COMMUNITY CONTRIBUTIONS

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Ronald McDonald House - Development Committee & Special

Events (23 years)

Adventures for Wish Kids (13 years)

A Special Wish (Service Board)

Opera Ball

Bob Simpson's Marathon for Children's Hospital

Wine and Food Festival (for charity)

Bobby Rahal's Pro Am for Columbus Charities

"US Air Futures" - Chairperson

"The Memorial"

LPGA

Columbus Chamber of Commerce - Special Events Volunteer

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ENDORSEMENTS

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"I have worked with Michelle Radcliffe on a large number of

projects and programs. She brought invaluable experience and

creativity to the table and played a major role in helping

us stand apart from the crowd in our industry. Whenever

Michelle has been involved with any of our projects, she has

helped us to come in at or below budget. While doing all the

things she does, she also finds a way to hit deadlines and

sometime impossible lead times. And, she does it with

enthusiasm and a smile. She is a difference maker."

Garland Snyder, Executive Director, Good Nursing Care, Inc.

"I have worked with Michelle Radcliffe for several years and

have found her and excellent team player. She was

consistently providing new ideals in order to improve our

program and is totally flexible. She seemed to always find a

way to get whatever we came up with done and not afraid to

tell you what will work. I would recommend her for any

promotional program you are considering."

Allen Wingfield, Manger Risk Management, Big Lots Inc.

"Michelle is a great listener, has an eye for detail, and is

creative when designing items for promotional programs. Once

we determined what products and how many to order, she

helped execute production and delivery on time as promised."

June Wedd, VP Marketing, American Dairy Association Mideast

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