Sales Manager
Resume:
JOSCELYN T. JONES-GALLAS
Playa Del Rey, Ca 90293
Ph. 310-***-****
Email: ********@***.***
PORTFOLIO: HTTP://WWW.MIGRAINEPROJECTS.COM/PROJECTS.HTML# AND HTTP://WWW.JOSCELYNJONES.COM/PROMOTIONS.HTML
A proven Sales, Brand Management, Public Relations, and Marketing professional with over ten years of experience for B2B and B2C platforms, some highlights include:
Brand Management and sales development of a premium cable television network’s digital distribution and on-line subscriber acquisition base.
Positive ROI campaign track records and proven business case growth portfolios for both TV and on-line/digital platforms with multiple Fortune 500 companies.
Profit and Loss management portfolio examples in the multi-million dollar range.
Contract Negotiations for Talent, Television advertising, Affiliate relations, SEO and PPC Internet ad platforms; including beyond-the banner rich multi-media, radio, print, on-line, direct mail, DRTV, outdoor, music licensing, and product placement for multiple companies.
Project management and strategic development in: Advertising, Public Relations, Field Marketing, Digital, and Promotional campaigns supporting multiple B2C consumer product launches.
Proven ability to successfully exceed set sales budgets and consecutive examples of generating new company revenue streams while sustaining established CRM.
Partnership, sponsorship, and proven strategic business development alliances for multiple Fortune 500 Corporations. (Including examples and strong contacts for the: Gaming, High Tech, Retail, Financial, and Entertainment Verticals)
Monster.com http://www.monster.com Los Angeles, CA (Present)
Title: National Accounts Manager, Media Works (Territory San Francisco, Portland, Seattle)
New Business Development and Media Account Management for Key Fortune 500 clientele located in the NORTH PACIFIC WEST region.
Secured accounts for first time Recruitment Summit day invite with Nike and renewed talks with lost business APL http://www.apl.com (Worldwide Logistics Company) for Monster World Wide within 60 days of employment.
Work with top tier accounts around the world to develop comprehensive digital hiring solutions that help Fortune 500 clients achieve their talent acquisition goals.
Offer a consultative approach to clients’ recruiting strategy and recommend products and services that allow them to recruit quickly and effectively on a local, regional, national, and global scale.
Identify potential business opportunities and sell solutions from custom built micro site platforms (IE New company career websites) to FACEBOOK and TWITTER social media page development that integrate monster job data feeds.
Plan, develop, and implement targeted media campaign solutions to drive traffic for client recruiting initiatives via Monster’s on-line Career Ad Network (reaches 2 of 3 internet users in US); Monster’s Military.com (Reaches 1/3 of Military Audience).
Cross sell Yahoo Network Advertising, YAHOO Mobile, YAHOO Search, and the Professional Diversity Network (Reaches 77% Hispanic and 54% Black US On-line Population) through some of Monster’s premiere selected Media partnerships.
Migraine Media Group, http://www.migrainemediagroup.com Los Angeles, CA (9/2007-7/2011)
Title: Director/Contractor
Contracts Include: H&R Block –Regional Marketing, Greater Los Angeles DMA-Tax Season (2011 Field Marketing and Public Relations Contract), The Wilson Trial Group (2010-2011 Public Relations Contract), The Luti Law Firm 2010, The REO Diva www.thereodiva.com (2010 Web Development Contract) , Actors Hall of Fame (Premiere Benefit Contract), Product Partners (2007-2008 Product Development Contract ), Identity Talent Agency (Branding Division Contract and Talent Representation Contract), Atwater Music Studios (A&R and Licensing Contract), Magic Windows (2009 Web Development Contract).
Starz Entertainment Television Networks, Los Angeles, CA (10/2006- 8/2007)
Title: Manager, Affiliate Sales and Marketing
Determined how to effect, change, and maximize Starz Entertainment (SE) service subscribers, new subscriber acquisitions, and revenue growth through promoting, selling, pricing, packaging, and positioning the Networks' linear, digital, high definition, and internet protocol distribution channels.
Managed west coast affiliates for key accounts: Cox AZ (largest revenue generating account within the company), Cox San Diego, Cox Orange County, Charter Long Beach, Charter WA, Charter OR, and Charter TX.
Recognized and approved digital television and online advertising opportunities; guide placement of banner ads and ad words; worked with e-commerce and design teams to define associated landing pages for Starz subscription acquisition revenue and SEO opportunities.
Developed and launched the first Starz VOD free weekend preview campaign for Cox San Diego system then tracked and telemarketing of potential subscribers who clicked via cross platform internet broadband digital video assets requesting the free weekend programming content.
Analyzed information from the marketplace regarding Starz Entertainment's affiliate business initiatives and the competitive activities of HBO and SHOWTIME to derive (SE's) monthly business plans and manage P&L margins.
Created Electronic Strategic Sales presentations that outlined potential businesses opportunities for (SE) with various affiliates.
Developed and managed ARPU tracking and new acquisition strategies for a subscriber based business model.
EDUCATION: 1998 B.S. Business Administration, Emphasis: Marketing, California State University, Long Beach, CA
Certification High Tech Designation: Marketing and Advertising
SKILLS: MS Excel, MS Power Point, MS Word, MS Outlook, PC & Macintosh, Lotus Notes, HTML, Adobe Acrobat, Strata, Lexus, Cable Scan, Quilted, Adobe Page Mill, NIELSEN NET RATINGS and MRI Media Matrix Software, Microsoft Visio etc.
EXTRA CIRRICULAR ACTIVITIES AND AWARDS
• Member of Delta Delta Delta Sorority 1994- 1997, VP of Academics.
• 2002 National Cable Award Nomination from the Cable Advertising Bureau (outstanding billing record in a specialized field).
• Received Annual Awards 1998-2006 consecutively for meeting and exceeding budget expectations from respective employers each year.
• Member of SCCTA (Southern California Cable Telecommunications Association) 1998-2007.
• Member of WICT (Women in Cable Television) 2007.
• Convergence Technology Council Member 2008-2011.
RECOMMENDATIONS CAN BE PROVIDED UPON REQUEST ON WWW.LINKEDIN.COM VIA EMAIL SEARCH ********@***.***
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