Sales Marketing
Resume:
Kendra M. Kenney
Hudson, FL *4669
727-***-**** (home)
727-***-**** (cell)
******.******@*****.***
Objective: To be an integral part of a dynamic organization that encourages strategic thinking and creative and innovative ideas to further the common goals of the company and allows for professional growth of its employees.
September 2008 to October 2011
Director of Marketing
Merlin Law Group
Oversaw and directed overall marketing plan, including programs and firm communications in support of departmental, practice group and individual attorney business plans for nationally-located law firm. Responsible for the firm’s web initiatives including the website, blog, and other social media sites. Developed, instituted and monitored marketing policy, procedures, and best practices. Profit and loss responsibility for the marketing $1m budget. Proposed, coordinated and participated in promotional activities, client appreciation events, trade shows, webinars, speaking opportunities, and seminars. Assisted and supported business development activities to retain and grow resource and client base. Directed creative design of advertising and collateral. Analyzed ROI for marketing programs. Developed direct report Client Advocate role.
Major Accomplishment: Through aggressive marketing strategy, plans, and programs, developed the firm’s brand in niche market so that it is recognized as a leader in that niche.
December 2006 to September 2008
Marketing Manager, Knowledge Management
PricewaterhouseCoopers
Responsible for all general marketing of knowledge-sharing/benchmarking auditing product including revisions and maintenance of website; promotion of both product and client services team through e-blast marketing, direct mail, and publications; proposing, planning, and coordination of all event marketing; upholding the brand integrity.
Major Accomplishment: Sole responsibility of marketing cerebral, yet analytical knowledge management product and bringing it to life.
May 1999 to December 2006
Manager, Field Marketing and Branding, Marketing and Communications
Level 3 Communications, Business Markets Group
Served as liaison between corporate departments and sales force. Cultivated and maintained a positive relationship with sales team, predominantly at the vice president and general manager level. Responsible for upholding integrity of company brand through awareness campaigns both internal and external. Managed and motivated staff of marketing associates. Developed successful series of product seminars that generated 1,100+ leads for sales team. Managed prospect account recycling initiative with CRM
Kendra Kenney Resume (cont.)
team through the creation and launch of monthly deliverables to 8,000 prospects and 1,400 top customers. Developed, managed, tracked, and measured results for customer campaigns. Created and supervised production of variety of marketing tools and collateral including customer testimonials, educational and corporate videos, product information sheets, brochures. Developed style standards, writing guidelines and templates for marketing deliverables. Provided cradle to grave support for all corporate trade shows and numerous customer events. Coordinated the design and purchase of corporate exhibit booth. Participated as member of marketing integration team post-acquisition to set best practices.
Major Accomplishment: Management position on team to position the company that emerged from bankruptcy and within three years was valued and purchased at $1.2b by an industry leader.
Corporate Communications Writer, Marketing and Communications
Level 3 Communications, legacy TelCove
Authorized spokesperson for company. Responsible for authoring and delivering internal and external corporate communications. Managed public relations firm for development of strong public relations opportunities and positioning of company for impact on market awareness and penetration resulting in numerous mentions in major industry publications. Coordinated and attended media and analyst relations “road show.” Maintained and strengthened media relations, producing significant increase in story placement. Served as editor of internal employee newsletter and external customer newsletter with average open rate of 47%. Authored news releases, customer case studies, customer letters, sales presentations, employee surveys. Participated on gap analysis team for CRM initiative. Coordinated media training for senior level executives. Event managed company’s participation at industry trade shows.
Major Accomplishments: Participated in all marketing for the major re-branding effort in the successful re-structuring, and emergence of the company
August 1998 to April 1999
Senior Marketing Communications Specialist
Alstom Automation Systems
Responsible for all aspects of marketing communication efforts including design of promotional pieces, authoring articles for industry publications, website development, production and management of industry media relations for manufacturer of automation/robotic systems. Acted as liaison for the company and its goodwill efforts with local communities, universities, and public schools. Created multi-media sales presentation as tool for the sales team. Designed first trade show booth for the company.
May 1995 to August 1998
Marketing Representative
Ensinger Inc.
Served as total marketing force for plastic engineering company and the regional sales team through training and lead programs. Writer and editor for first company internal and external newsletters. Copyeditor for news releases, technical pieces for industry publications, direct mail, company brochures, product data sheets. Event managed annual sales meeting. Responsible for all aspects of trade show participation, from graphics design through participation at shows.
Kendra Kenney Resume (cont.)
Skills: Superior multi-tasking abilities, comfortable and professional public speaker, creative writer, love for ongoing, life-long learning
Education: Waynesburg University
Waynesburg, PA
Masters of Business Administration
West Virginia University
Morgantown, WV
Bachelor of Science, Business Administration
References Available Upon Request.
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