Business / Product Development Manager

Mark A. Feucht

**** * ***** ******, **********, PA 17110

Cell: 717-***-**** Phone: 717-***-****

BUSINESS / PRODUCT DEVELOPMENT MANAGER

BACKGROUND: Comprehensive background in materials and processes along with over 25 years of business / product development experience. Certified product development professional capable of providing a working knowledge of the entire product development process from initial market and product research through product launch, support and management.

INDUSTRIES: Personal Transportation, Electronics, Housewares, Building Construction, Horticulture, Office Furniture, Windows, Doors and Skylights

GOAL: Exceed corporate objectives by creating an innovative environment which embraces the company’s mission and vision while providing growth through new products, markets and strategies.

KEY MANAGEMENT STRENGTHS

• Establish Market & Product Strategies ● Utilize Covey’s 4 Quadrants

• Provide Competitive Product Analysis ● Lead and Develop Teams

• Execute Design Research Studies ● Effectively Manage Projects

• Furnish Customer Needs Analysis ● Devise Process Improvements

• Generate Ideas and Concepts ● Evaluate Pricing Strategies

• Produce Ethnographic Observations ● Perform ROI Analysis

• Foster Innovative Environment ● Confidence and Passion to Succeed

PROFESSIONAL ACHIEVEMENTS

Manager of Innovative Concepts / Product Development for MI Windows and Doors from

2006 – 2009; a manufacturer of Vinyl and Composite Windows and Doors.

Responsibilities:

Established an interactive role between Engineering and Marketing Departments by managing projects to bring customer driven innovative products, services and processes to market. Expertise includes market and product - research, strategy, concepts, design, engineering, development, testing, pricing strategies, training, launch, support and ongoing product management.

Projects:

 Integrated, conceived and implemented a formalized Product Development Process

 Project Manager for Builder Series project focusing on production builders

 Redesigned MI website based on consumer based research

 Provided technical guidance for marketing literature

 Initiated and evaluated patent search efforts

 Introduced creative problem solving techniques to project teams

 Generated insight and strategy to create simplified consumer based product platforms

 Directed “Green” efforts through Life Cycle Analysis, “Cradle to Cradle” and “Okala”

 Successfully executed repositioning strategy for BridgeWood product line

 Created size calculator to simplify ordering process for replacement windows

 Provided sales support and training to the sales force

 Established key distributors for BridgeWood product line

 Promoted and made technical presentations to the architectural community

 Negotiated strategic alliance between Neuma Doors and MI

Project Manager / Industrial Designer for VELUX America from 2000 – 2006; an international provider of Skylights, Roof Windows and Tubular Daylighting Devices

Responsibilities:

Furnished strategy and insight to create new market driven Discovery and Development Department. Discover and develop product concepts into successful products which were market driven. Propose, manage and direct projects from ideation through product launch.

Projects:

 Generate concept ideas for the Next Generation Roof Window for Europe

 Attained ISO 9001 and 14001 certifications

 Led fixed curb-mount skylight project that produced a patented product which was safer, had better aesthetics and performance with a $24 per unit savings

 Project Manager for Self-Flashed skylight project. Designed and developed patented new category of skylights which simplified installation while increasing performance and profit margins.

 Researched and developed Ventilated Curb Mount skylight. Supplied critical marketing and design research to surpass competitor’s design

 Devised innovative light kit for tubular skylight that was 25% more efficient. Coordinated testing with UL and fabrication through an International manufacturer.

 Implemented Product Development Process

Product Design / Development Engineer for Andersen Windows from 1990 – 2000; an international provider of Doors and Windows

Responsibilities:

Product design, engineering and development, advanced design/research, project management, configuration designer

Projects:

 Engineered enhancements to Frenchwood and Permashield Patio Door lines

 Coordinated two national focus groups with Cheskin-Mastin

 Collaborated with “Green Architect” William McDonough to design, test and develop vertical daylighting systems for Walmart

 Devised mounting and testing procedures for Art Glass program

 Designed Arch Casings, Key Blocks and Transition Pieces for Specialty Windows

 Oversaw solid and laminated wood, extruded plastic and aluminum grille program

 Led value engineering ergonomics study to identify safety changes to production

 Designed and developed Springline product radius grille program

 Project Manager for automated custom bow/bay program

 Initiated Stage Gate based Concept Development Process

 Configuration designer for ERP introduction

Industrial Designer for Liberty Diversified Industries from 1984 – 1990; a manufacturer of specialty packaging, office furniture and supplies, horticultural devices, sheet metal enclosures and plastic dinnerware.

EDUCATION AND TRAINING

Continuing Education: Over 30 Professional Development Classes

University of Wisconsin Stout: Menomonie, Wisconsin B.S. Degree in Industrial Technology (Materials and Processes)

Concentration in Industrial (Product) Design

Dunwoody Industrial Institute: Minneapolis, MN

Diploma in Auto Mechanics

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