Hospitality Sales Professional
Resume:
Karen L. Brand
Cape Coral, Florida
**************@*****.***
PROFESSIONAL PROFILE
Focused and results-oriented sales professional with strong prospecting skills driven to achieve goals.
Self-directed professional experienced in planning, forecasting, setting objectives and determining course of action
Innovative strategic thinker with proven expertise in developing and implementing outside-the-box promotions.
Ability to multi-task and make sound decisions in the absence of detailed instructions.
Creative and forward thinking leader with proven ability to penetrate and grow markets, acquire new accounts and maintain lasting client relationships.
Confident speaker with outstanding presentation and communication skills.
CORE COMPETENCIES
Sales & Marketing
Account Development
Creative Branding
Strategic Alliances
Event Planning
Destination Marketing
Leadership
Organizational Development
Strategic Planning
Public Speaking
PROFESSIONAL EXPERIENCE
Rosen Hotels & Resorts-Orlando, Florida/Cape Coral, Florida
National Sales Manager-Business Development September 2011-present
Responsible for new business leads out of DC/MD/VA, the Carolinas and Georgia. Uncover short
term corporate leads and future association leads with group rooms of 150-1500 for their three convention hotels. Initiate, coordinate and implement FAMS out of the mid-Atlantic region.
Visit Orlando®
Orlando, Florida and Washington, DC
Regional Account Executive 1993 - August 2011
Associate Director of Sales 1991 – 1993
Account Executive 1987 - 1991
Responsibilities:
Promote Orlando, Florida as the premier meeting and convention destination to association and corporate clients in the mid-Atlantic region. Targeted citywide, in-house, association and corporate leads which resulted in bookings for member hotels. Generated new business by attending tradeshows and customer events and increased market share and revenue through planning and hosting unique client entertainment events.
Achievements
Achieved 100% individual sales goals as assigned, reviewed, and revised annually.
Maintained professional relationship with CVB member vendors/partners.
Displayed sound judgment in managing multiple budgets and controlling costs.
Monitored accurate budget and applied budget codes.
Prepared effective proposals and competitive, creative bids.
Showcased Orlando’s facilities and attractions through coordinated site tours.
Recognized for fostering positive relationships and providing outstanding customer service.
Increased market share by calling current and prospective clients, face to face meetings, attending tradeshows, industry lunches and dinners, hosting/sponsoring client events and conducting sales presentations.
Managed daily operations of the DC regional office.
Demonstrates self-reliance and resourcefulness to meet clients’ needs.
Recruited, mentored and trained sales professionals.
Developed RFP’s for vendors for annual events. Produced two with budget of $30-$60,000.
Managed company database for consistency and accuracy of data
EDUCATION
B.A. (Languages) Frostburg, University (Frostburg, Maryland)
AFFILIATIONS
American Society of Association Executives (ASAE)
Meeting Planners International (MPI)//Potomac Meeting Planners International (PMPI)
PCMA (Professional Convention Management Association) & Chesapeake Chapter PCMA
Society of Government Meeting Professionals (SGMP)
CVB Reps
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