ROCKWELL PAUL ARREDONDO
**** **** ** ***** **. Tempe, Arizona 85282
* Phone : 602-***-**** *
•Offers expertise in management, sales and marketing, with proven ability to capture new and emerging markets
•Successful background in product development, P&L responsibility, HR management and sales force development
•Strong strategic thinking, team leading and problem solving capabilities
•Proven ability to work independently and think creatively
•Highly effective communication, organizational, training and interpersonal skills
May 1997 Arizona State University, Tempe, Arizona
Bachelor of Science, Marketing
Bachelor of Arts, Education
9/07-Present eSoles Custom Foot Beds, General Manager
•Direct all business operations for the US division of the LLC with total revenues of 1.2 million, reporting directly to company President. Doubled annual revenue by capturing new markets and negotiating major contracts with industry leaders FootJoy®, Trek® and the United States Olympic Committee.
•Hold division wide responsibility for profit and loss, accounting, finance, marketing and sales, logistics and HR administration and reporting results directly to share holders and president.
•Manage national marketing force comprised a six regional managers and marketing representatives and distributor network. Analyze data collected on major players in our industry, evaluate client/product trends, maintain an on going awareness of competitor sales volume, new product design and contract awards to anticipate and respond rapidly to changing market conditions to capture new and emerging markets.
•Expanded national consumer base 18% by designing and launching client mining and acquisition, advertising and web site marketing programs. Guided the development of an industry recognized website as well as directed the redesign of corporate communications collateral.
•Doubled sales while cutting operating expenses over 24%. Re-engineered internal management, customer service and rearranged sales territories and the implementation of customer service program to support sales force. Achieved significant savings by renegotiating vendor contracts such as EVA supplier and machining maintenance agreements.
•Advised oversees plant and design engineers of potential product applications and upgrades; consulted production management to ensure schedules were met; assisted engineering management in sourcing new vendors and plant for out sourcing assembly work.
7/02-11/07 Red Bull North America, Field Marketing Brand Manager
•Hired and lead teams that developed and executed marketing/sales activities that reflect our brands image and delivered it to the consumer. Including, on and off premise distributor incentives, key account programs and training, field event activation, and budget management.
•Lead event management team from concept to execution; to ensure utmost quality and brand image.
•Lead in the creation then distributed all details regarding upcoming programming and events to distributor management and field staff so to implement successfully at street level.
•Worked with independent agencies to negotiate annual purchase of all print and on air advertising for general market and event specific space.
•Meet with corporate representative to discuss Red Bull retail objectives and marketing strategies to improve volume and exposure in the account. Compare the Red Bull financial/marketing contribution to that of our competition to gain space and improve positioning.
•Conduct seminars for the distributor network to educate all personnel on current AC Nielsen data and market trends. Focus on training the team to use the tools effectively in their sales routine and demonstrate the benefits of using fact-based presentations.
•Oversee the implementation of the Mobile Energy Teams and provide the necessary direction and oversight to the Team Managers within the region to ensure that market sampling goals are overly achieved.
•Executed Collegiate Marketing Programs by managing and coordinating the projects and activities of Student Brand Managers on major campuses throughout the South West.
•Worked closely with HQ departments to provide well-executed branded events, evaluate proposals and develop strategies for support and execution.
3/98-7/02 GATORADE, (A product of Quaker Oats) Chicago, Illinois
National Sports Marketing Field Manager
•Design program tactics for national initiatives, including the interviewing, hiring, and training of event staff/agency, development of on site presence, templates and evaluation tools to measure program effectiveness.
•Led cross-functional teams from ten markets to collaborate efforts to launch new flavor lines and further brand awareness.
•Developed & executed national brand promotions with professional sports leagues such as the NFL, NBA, Nascar, AMA, WNBA, Major League Baseball and US Cycling.
•Developed & gained alignment on brand strategies/plans with senior management & sales force to ensure top line execution in the field.
•Facilitated NCAA training camps to educate coaches, athletes & trainers on sports science benefits of hydrating with Gatorade.
7/97 –3/98 TEMPE UNION HIGH SCHOOL DISTRICT, Tempe, Arizona
•Collaborate with administration, classroom teachers, students, parents and community to design and implement a program that met the needs of individual students, groups of students, families and community.
•Responsible for curriculum and program development.
•Coached football, swimming and wrestling.
Proficient in MS Word, PowerPoint, Excel, Outlook and Notes.
PROGRAMS and GLOBAL PROPERITYS
•NFL Pro Bowl and Super Bowl
•Red Bull US Grand Prix
•NBA All-Star Jam Session
•Major League All-Star Fan Fest
•United States Cycling National Marquee Events
•NCAA training camps
•Red Bull Flugtag
•Red Bull Air Race
1710 East La Jolla, Tempe, Arizona 85282 * Phone : 602-***-**** * Email : **************@*****.***