Digital Marketing & SEO Content Specialist

MARIA ANGELA

ALTAREJOS

Digital Marketing:

Content & SEO Specialist

• Leadership and Communication

• Team Management

• Content Development

• Digital Marketing

• SEO/SEM

• Creative and Critical Thinking

• Strong Work Ethics

• Data Analysis

Talented, professional, good multitasking,

organizational and verbal and written

communication skills. Hardworking,

performance-oriented offering proven

expertise in project development, team

supervision and campaign enhancement.

Prepared to bring 10+ years of progressive

experience and take on a challenging

position with the opportunity to make a

lasting impact on company and customer

success.

B10 L6 Sweet Amber St. Bloomfield East

Mahabang Parang, Angono, Rizal

+639*********

*********@*****.***

CONTACT DETAILS:

P E RSONAL PROFILE:

PROFESSIONAL SKILLS:

https://www.linkedin.com/in/mariaangelaaltarejos/

DIGITAL MARKETING: CONTENT & SEO SPECIALIST

Microsourcing Philippines Inc.

June 2021 - Present

MARKETING CAMPAIGNS SPECIALIST/ SEO COPYWRITER

RealPage Philippines Inc.

August 2014 - March 2021

LA SALLE COLLEGE ANTIPOLO

Bachelor of Science in Hospitality Management, Major in HRM Batch 2008

Plans and executes all SEO/SEM, database marketing, email, and display marketing campaigns for Total Tools - the largest trade tool supplier in Australia.

Measures and reports the performance of all digital marketing campaigns and assesses against goals.

Identifies trends and insights and optimizes spend and performance based on data using Google Analytics, SEMrush, and Google Search Console.

Collaborates with internal teams to create landing pages and optimize the user experience.

Create compelling and high-quality website content, including category page descriptions and promotional pages via Magento. Plans, executes, and measures experiments and conversion tests. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. Identifies critical conversion points and drop-off points and optimizes user funnels.

Utilized exceptional copywriting, copyediting, and proofreading skills to produce engaging, error-free, and search-engine-optimized content.

Optimizing current copy on a client's website (page titles, meta descriptions, h1s, alts, anchor text, etc.) Ensure that content conforms to SEO best practices and is engaging, accurate, and follows project guidelines.

Conduct simple keyword research and use SEO guidelines to increase web traffic.

Coordinate with marketing and design teams to illustrate articles. EMPLOYMENT H I STORY:

ACADEMIC BACKGROUND:

EDITORIAL BACKOFFICE AGENT - SME- SENIOR QA

A r v a t o B e r t e l smann

S e p t ember 2011 - J u l y 2014

Researched a nd a n a l y z ed c ompetitor websites a nd a d v e r t i s i n g l i n k s t o g a i n i n s i g h t i n t o n ew s t r a t e g i e s . Performed ongoing k e yword d i s c o v e r y, e x p a n s i on, a nd optimization t o i n c r e a s e o r g a n i c s e a r c h f ootprint a nd d r i v e r e l e v a n t s i t e t r a f f i c .

Maintained B i n g Webmaster Tools a c c ounts a nd monitored S LA f o r c r awling a nd i ndexing i s s u e s .

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