Results-Driven Marketing Coordinator and Strategist

Results driven, bilingual marketing coordinator with 2+ years of experience supporting channel sales team, coordinating events, and managing multi-platform campaigns. Skilled in driving a 25% increase in growth through customer experience, content marketing, website design and optimizations, in person events and sales funnels.

Marketing Strategist Sherrie Lynn Lilley brand June 2024 - Present Created, developed and managed branding, website and social media channels using data-driven strategies, resulting in a 30% increase in brand engagement and a 20% growth in organic traffic through targeted content and analytics-driven optimization. Developed a targeted lead magnet to collect qualified email addresses, followed by crafting and delivering email campaigns that maintained a strong open rate, effectively engaging the audience. Executed strategic outreach to industry professionals to build a network and foster collaborations resulting in podcast appearances, YouTube interviews, expanding personal and brand visibility. Implemented marketing strategies and relationship-building efforts, successfully booked multiple professional speaking engagements, establishing a strong industry presence in the USA and Bermuda.

Supported with coordination of in-person large scale conference participation in USA and Bermuda, enhancing direct engagement and industry presence through email registration, collateral and promotional items.

Marketing Strategist The Job Project October 2023 - April 2024 Created original content across multiple channels to support brand messaging and drive audience engagement for in person and donation campaigns resulting in a 15% increase from previous year. Coordinated strategic outreach and collaboration efforts with industry professionals and partners to increase brand awareness and expand community presence. Designed and executed organic social media campaigns that amplified event participation and boosted donation results through targeted storytelling, and user generated content. Analyzed social media campaigns performance to optimize future outreach, content creation and event promotion initiatives.

Marketing Strategist Centering Wholeness January 2023 - January 2024 Managed Centering Wholeness 5+ interns monthly, provided user support, resulting in improved engagement and positive results outreach.

Maintain marketing calendars and created cross-channel campaign reports to drive team strategy. Developed, executed targeted email marketing campaigns, landing pages and Meta Ads as part as the sales funnel strategy.

Assisted in preparation of booth materials, promotional items, and collateral for in-person events and supported webinars, workshops and online events via zoom. Supported updates to website and analyzed digital campaigns performance to improve CTR and conversion rates.

SUMMARY

201-***-****, ******************@*****.***

Union City, NJ, 07087

K IMBERLY GALLARDO

PROFESSIONAL EXPERIENCE

SKILLS

Channel sales support and interns onboarding

Content Creation (social media, collateral, email campaigns, newsletter) In person, online events and Webinar Coordination

Campaign management and performance reporting

SquareSpace, Wordpress, HubSpot, Salesforce.com, GoogleAds, CRM Dynamics, Monday, Canva Collaboration and communication

Strong organization, detail orientation, and adaptability in fast-paced environments Self - Starter

Detail-oriented

Client-centered planning

Emotional Intelligence

Risk mitigation

Conflict resolution

EDUCATION

BERKELEY COLLEGE- Bachelor of Marketing and Management 2009 - 2013 HUBSPOT ACADEMY- Digital Advertising Certification 2026 WOMEN'S BUSINESS CENTER - Growth Venture 2023

HUBSPOT ACADEMY - Digital Marketing Certification 2023

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