Results-Driven President - Incentive & Loyalty Leader

ALAN L. TRAIGER

Roseland, NJ ***** 973-***-**** ************@*****.***

www.linkedin.com/in/alan-traiger-6aba9a15/

Accomplished and results-driven President & Executive Leader with a proven track record of driving growth, profitability, and innovation in the incentive, loyalty, and engagement industry. Generated multi-million-dollar incentive programs through strategic cold calling, securing major accounts including Travelers Insurance, Kyocera, Nationwide Insurance, Hayward Industries, Airgas, Thumanns, and leading casino groups such as Venetian/Sands, Wind Creek, Seneca, Golden Nugget, and Parx. Skilled in building trusted client partnerships, developing next-generation loyalty and rewards solutions, and leading high-performing teams. Known for transforming vision into measurable business results, delivering exceptional client ROI, and positioning organizations as market leaders.

SALES ACCOMPLISHMENTS

2025: You could add metrics here such as Revenue impact: generating $X in new sales” and/or Market expansion: expanding retail presence by X%”

oDrove rapid retail expansion for Collection 18, securing Sam’s Club, Bass Pro Shops, Citi Trends, and GABEs within eight weeks, while building a pipeline with Costco, Bloomingdale’s, and other national retailers

2024: Doubled sales over 2023 and created new products and colors to specifically to launch in the promo channel for Members Only

2023: Launched a new business channel and added over $500M in sales off a very limited inventory that was meant for retail only

2022: Increased sales by 18% over 2022 by opening new accounts and growing the accounts already onboard Rymax

2021: Increased Solution Sales from $3.5M to $8.1 by adding new accounts and increasing the programs already in the system for Rymax

2019: Maintained $30M–$40M in sales at IN Marketing Group

oManaged multi-million-dollar on-site events for leading casino and hospitality clients

2010: Achieved $30M+ in sales within two years of acquiring IN Marketing Group

oExpanded company to 40 staff, over 300 corporate/casino accounts, and 200 manufacturer partnerships

2006: Increased Rymax sales from $3M to $75M in five years

oEstablished 1,000+ active customers and created programs for United Airlines, McDonalds, Novartis, Amgen, Hilton, Coca-Cola, BMW, and others

2010 to 2020: Opened over 300 prominent corporate accounts, forged over 200 direct manufacturer relationships (e.g., Sony, LG, Apple), created and developed incentive programs, and created proprietary technology for check-in/checkout on-site events

PROFESSIONAL EXPERIENCE

Collection XIIX, Ltd. New York, NY

Vice President of Business Development Apr 2025 – Present

Recruited to launch two new business channels for Collection 18; when internal restructuring delayed the initiative, independently pivoted to drive retail growth

Within eight weeks, secured new accounts with Sam’s Club, Bass Pro Shops, Citi Trends, and GABEs, while advancing discussions with Costco, Bloomingdale’s, Hudson Group, Follett Bookstores, and additional national retailers

We need to quantify this with numbers.

Members Only, Long Island, NY

Senior President of Sales Dec 2022 – Apr 2025

Spearheaded brand expansion into premium and promotional markets, securing new retail and specialty distribution channels

Recruited, trained, and led a high-performing sales team, accelerating go-to-market strategy

Designed and launched a full product catalog, driving revenue through iconic racer jackets, scrubs, and lifestyle apparel

Rymax Marketing Services, Pine Brook, NJ

Vice President, Sales Jan 2021 – Sep 2022

Increased solution sales by 132% in 2021, growing from $3.5M to $8.1M through strategic Fortune 500 client acquisition

Secured United Airlines and launched the enduring “Merchandise for Miles” program, transforming loyalty rewards into merchandise redemption. Drove long-term customer engagement while reducing millions in mileage liability, a program still thriving 20+ years later

Successfully integrated IN Marketing Group into Rymax portfolio, preserving client relationships and ensuring revenue continuity post-acquisition

IN Marketing Group, Pine Brook, NJ

President & Owner Apr 2011 – Jan 2021

Redesigned WindCreek Casino’s annual Holiday Shopping Events during COVID by launching custom digital reward cards, enabling online merchandise redemption. Delivered over $1M in profitable revenue while sustaining customer satisfaction and player engagement

Produced and executed large-scale, on-site events for Venetian/Las Vegas Sands, Wind Creek, Parx Casino, and Golden Nugget, enhancing customer loyalty and client ROI

Built and scaled business from $19M in year one to $30M–$40M annually, establishing the firm as a premier incentive and loyalty provider

Opened 300+ corporate and casino accounts and secured 200+ manufacturer partnerships with Apple, Sony, LG, JBL, and Dyson

Directed multimillion-dollar incentive programs for Travelers Insurance, Nationwide, WURTH, and Seneca Casinos

Acro, International Promotional Manufacturer, City, State

Vice President, Sales and Marketing Mon 2008 – Mon 2010

Increased sales 15% and customer base 25%

Launched premium loyalty and incentive division using existing brands (Chinese Laundry, Chocolate New York)

Created and patented a new product line (circular drawstring bags)

Retail wins: Fry’s Electronics, B&H Photo

Built Razzlebags, a new handbag brand, placed in leading incentive/promo companies

Canterbury Institute, City State

Vice President, Business Development Mon 2007 – Mon 2008

Marketed services to referral sources including sports agents, EAPs, professional teams, and law enforcement

Rymax Marketing Services, Pine Brook, NJ

Vice President, Sales and Marketing Mon 2000 – Mon 2006

Secured marquee accounts including United Airlines Loyalty, MGM Loyalty, McDonald’s Sales Incentives, Coors Brewing Sales Incentives, Coca-Cola Loyalty, and Mary Kay Cosmetics Sales Incentives; established the foundation of Rymax’s success with high-profile clients

Increased sales from $3M to $75M in five years

Hired, trained, and managed 15 reps nationwide and expanded company from 7 to 100+ employees

TECHNICAL SKILLS

Sales & Marketing Leadership, Incentive & Loyalty Program Design, Contract Negotiation, Event & Program Management, Business Development & Team Building, Strategic Partnerships & Channel Development, and Product Development & Branding

EDUCATION

State University of New York, Albany

Bachelor of Science, Biology (Minor: Chemistry)

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