Freelance Producer with Global Brand Experience

TINA RAGSDALE

Strategic Brand Communications Multimedia Production Leader

*646-***-**** Mobile *0 *******@***.*** *www.linkedin.com/in/tina-ragsdale-9483162 Executive Summary

Creative and production-savvy communications producer with 20+ years of experience shaping global brand narratives across film, digital, experiential, and corporate communications. Proven track record delivering multi-platform campaigns for Fortune 500 companies, cultural institutions, and media networks. Skilled in managing budgets from $10k to $1M+, agency/vendor negotiations, and international production teams. Recognized for building strong executive relationships, aligning creative execution with business goals.

Core Competencies

*Executive & Stakeholder Communications

*Multimedia Production (Film, Digital, Experiential) Production Management

*Budgeting & Contract Negotiation ($10k-$1M+) Agency & Vendor Partnerships

*Leadership & Crew Team Development

Professional Experience

Ragsdale Productions LLC / Freelance Producer / 2002-Present Produced numerous multimedia projects for clients, including Pepsi, Deloitte, Pfizer, Sara Lee, Subaru, Zappos, Disney, Bayer, and Greenwood Rising Museum as well as networks (ABC Family, PBS, Hallmark, NBCUniversal Kids, ESPN, TLC, VH1, Sundance Channel, etc.) Produced campaigns spanning commercials, network redesign/on-air promos, experiential event short films, cultural institutions, and corporate communications, ensuring brand consistency and creative impact.

Led numerous domestic & international productions (India, Egypt, Morocco, Italy, France, Argentina, Antigua, Canada, etc.), successfully managing multicultural teams and navigating diverse regulatory environments.

Oversaw campaign budgets from $10K to $1M+, negotiating vendor contracts, reconciling accounts, and ensuring financial accountability.

Partnered with leading agencies (Deutsch, Martin Agency, etc.) to deliver innovative campaigns that enhanced domestic & global brand visibility.

Implemented data-driven strategies to optimize campaign performance, ensuring measurable ROI for clients.

Worked closely with live-action directors, editors, writers, creatives, and cross-functional teams. Mentored junior producers, production managers, and cross-functional teams, strengthening collaboration, efficiency, and creative problem-solving. Education

Stephens College – BFA, Photography

Junior Year Abroad: University of London, Royal Academy of Arts, Richmond College, Aperion Photography Workshop

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