ENNA SERAFINI
Phoenix, AZ, *****
***************@*****.***
Professional Summary
Results-driven Sales and Marketing Manager with proven success leading teams, driving revenue growth, and executing strategic marketing and community outreach initiatives. Experienced in staff development, financial operations, event coordination, and social media management. Recognized for strengthening brand presence, optimizing operations, and delivering exceptional customer experiences. DAISY’S RESCUED GOODS
JAN 2023 – CURRENT
SALES AND MARKETING MANAGER, EVENT COORDINATOR
• Lead and develop staff to exceed sales and performance goals
• Oversee daily sales operations, scheduling, and payroll coordination
• Manage cash flow, financial reporting, and bankroll reconciliation
• Develop and execute marketing strategies to increase revenue and brand visibility
• Plan and lead off-site pop-up “Outreach” events to expand customer base and promote company mission
• Create and manage social media content strategy to drive engagement, traffic, and in-store sales
• Resolve customer concerns professionally to strengthen client retention and loyalty
• Streamline administrative operations to improve overall efficiency TATTOO REPUBLIC
MAY 2022 – JAN 2023
ADMINISTRATIVE ASSISTANT
• Managed appointment scheduling and client communications
• Resolved customer concerns to maintain high satisfaction
• Ensured compliance with sanitation and safety standards
• Provided administrative support in a fast-paced service environment JANEY’S COFFEE HOUSE AND BODEGA
JAN 2020 – MAY 2022
GUEST SERVICES ASSOCIATE
• Built strong customer relationships in a high-volume environment
• Managed financial transactions with accuracy and accountability
• Acted as liaison between guests and staff to ensure positive service experiences
• Maintained organized, complaint, and sanitized work environment
• Recipient of Employee Service Award (2021)
Skills
• Sales Strategy & Revenue Growth
• Team Leadership & Staff Development
• Marketing & Brand Development
• Social Media Management & Content Creation
• Event Planning & Community Outreach
• Financial Operations & Cash Handling
• Payroll & Scheduling Coordination
• Administrative Operations