Strategic Communications Leader - Reputation & Engagement Expert

ZEINA KAYS

Manager of Communications Corporate Reputation & Strategic Engagement

+961-**-***-*** *******@*****.*** Lebanon Open to Doha & MENA relocation

PROFESSIONAL SUMMARY

Senior Corporate Communications Leader with 15+ years of experience driving strategic communications, reputation management, and stakeholder engagement for multinational organizations and public-sector entities across the Middle East. Proven advisor to senior leadership, with expertise in executive communications, issues management, media relations, flagship global events, and integrated campaigns.

CORE CAPABILITIES

Corporate & Executive Communications Reputation & Issues Management Media Relations & Thought Leadership Integrated (360 ) Campaigns Government & Stakeholder Engagement Flagship Events & Forums Team Leadership KPIs & Impact Measurement

PROFESSIONAL EXPERIENCE

Senior Consultant – Communications & PR IQVIA Healthcare Consultancy – Doha, Qatar

Nov 2023 – Sep 2024

• Led integrated communications strategy for Qatar’s Mandatory Health Insurance for inbound travelers.

• Developed national rollout messaging, stakeholder toolkits, and multi-channel content.

• Managed media and advertising campaigns; established KPIs for CRM and call-center communications.

• Launch press release achieved 25K+ online reach within 24 hours with a 50% repost rate.

Marketing Communications & Branding Consultant Eventbuz – Doha, Qatar (Remote)

Aug 2020 – Sep 2023

• Designed and executed pre-launch branding and communications strategy for a B2B/B2C event platform.

• Led integrated campaigns including digital content, influencer partnerships, and launch events.

Senior Communications Consultant – Oil & Gas ADNOC Onshore – Abu Dhabi, UAE

Mar 2020 – Jun 2020

• Reported to SVP Corporate Communications & CSR.

• Led a team of 11 specialists across internal, external, and digital communications.

Head of Public Relations & Media Qatar Energy (formerly Tasweeq) – Doha, Qatar

Apr 2009 – Dec 2016

• Led global corporate communications and reputation strategy across MENA and Southeast Asia.

• Managed communications and event budgets totaling ~USD 1.5M.

• Hosted World LPG Forum (2011) in Doha for the first time in the Middle East, with 550 delegates from 125 countries.

• National Committee member for the 21st World Petroleum Congress (3,000 delegates, 60+ countries).

• Built and maintained relationships with global media including Bloomberg, S&P, BusinessWeek, Singapore Times, and Times of India.

Account Director – PR & Events DPI thenetworkone – Doha, Qatar

Jul 2006 – Jan 2009

• Established and led the PR & Events practice.

• Delivered integrated communications and event programs for government and multinational clients.

EDUCATION

MBA – Marketing & Management Lebanese American University (LAU) – Graduated with Distinction

BS – Business Management Lebanese American University (LAU) – Graduated with Honours

LANGUAGES

Arabic (Native) English (Fluent)

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