Marketing Automation Specialist - HubSpot & Lifecycle Expert
Resume:
Nada Salah
Toronto, Canada
*************@*****.***
LinkedIn: linkedin.com/in/nada-salah-4a7342144
PROFESSIONAL SUMMARY
Marketing Automation Specialist with 3+ years driving customer engagement and revenue growth through strategic lifecycle marketing and marketing technology optimization. Expert in HubSpot, email automation, and conversion rate optimization with proven track record of increasing engagement by 20% and reducing user drop-off by 15%. Skilled in lead scoring, customer journey mapping, and managing integrated marketing technology stacks to deliver measurable business results. CORE COMPETENCIES:
Marketing Automation & Technology
o Platform Management: HubSpot, Mailchimp, SendGrid, Apollo o Workflow Automation: Lead nurturing, lifecycle campaigns, drip sequences o Lead Management: Scoring, segmentation, progressive profiling o Integration Management: API connections, data synchronization Strategy & Optimization
o Campaign Strategy: Multi-channel orchestration, A/B testing, CRO o Customer Journey Mapping: Onboarding, activation, retention, win-back o Analytics & Reporting: Google Analytics, dashboards, attribution modeling o Personalization: Dynamic content, behavioral targeting, segmentation Execution & Operations
o Email Marketing: Campaign design, deliverability optimization, template development o Website Management: Squarespace, WordPress, SEO implementation o Project Coordination: Stakeholder communication, timeline management o Quality Assurance: Data hygiene, testing protocols, compliance (GDPR/CASL) PROFESSIONAL EXPERIENCE
Platform Engagement Specialist
Kibbi Technologies Inc. — Toronto, ON April 2025- Present
• Increased user engagement by 18% as measured by click-through rates by designing customer journey mapping across lifecycle stages (onboarding, activation, retention) and implementing automated email workflows in HubSpot
• Improved open rates by 20% and reduced user drop-off by 15% as measured by campaign analytics by developing lead nurturing sequences with personalized dynamic content and behavioral segmentation targeting 5,000+ platform users
• Boosted conversion decision-making accuracy by 12% as measured by lead-to-customer rates by implementing lead scoring models in HubSpot CRM and building advanced performance dashboards integrating Google Analytics, UTM tracking, and Excel
• Generated 2,500+ webinar sign-ups as measured by registration data by orchestrating multi-channel marketing campaigns across email, landing pages, and social media with conversion rate optimization (CRO) through A/B testing
• Enhanced website accessibility and readability by 25% as measured by user engagement metrics by managing content updates and optimizing SEO implementation across platform pages using marketing technology stack tools
• Maintained 99% email deliverability rate as measured by SendGrid reporting by troubleshooting API integrations, progressive profiling forms, and implementing data hygiene protocols to ensure consistent Email Marketing s SEO Lead
Untoldcine — Toronto, ON Dec 2023 – Mar 2025
• Increased open rates by 22% and click-through rates by 18% as measured by Mailchimp analytics by executing customer journey mapping and implementing lead segmentation strategies with personalized content optimization across 10,000+ subscribers
• Boosted re-engagement by 35% as measured by campaign performance metrics by developing automated lifecycle email sequences for event marketing and community newsletters with dynamic content personalization
• Improved email deliverability to 97%+ as measured by inbox placement rates by conducting audience segmentation, list cleanup, spam-risk assessments, and implementing GDPR/CASL compliance protocols
• Enhanced brand consistency and conversion rates by 20% as measured by engagement metrics by designing branded email templates and newsletters in Canva with mobile-responsive layouts and clear call-to-action optimization
• Drove 35% increase in organic traffic as measured by Google Analytics by executing SEO audits using SEMrush, implementing targeted keyword strategies, and optimizing content for search engine visibility within marketing technology stack
• Informed strategic campaign decisions as measured by improved ROI by building comprehensive performance dashboards integrating Mailchimp reporting, Google Analytics, and UTM tracking for conversion rate optimization Digital Communications Project Manager
Canadian Saudi Business Council — Toronto, ON Jan 2023 – Dec 2023
• Increased stakeholder click-through rates by 15% as measured by email engagement metrics by optimizing CRM workflows and marketing automation in HubSpot and Mailchimp to support 500+ member engagement and event communication
• Improved event participation by 20% as measured by attendance rates by managing customer journey touchpoints through digital newsletters and multi-channel event campaigns targeting partners and stakeholders
• Enhanced communication efficiency across lifecycle stages as measured by response time reduction by executing automated email sequences for member onboarding, engagement, and retention using lead nurturing best practices
• Boosted hybrid event attendance and satisfaction by 20% as measured by post-event surveys by coordinating marketing logistics, implementing Google Forms registration, and leveraging Excel tracking systems for conversion rate optimization
• Maintained brand consistency across 50+ deliverables as measured by quality assurance reviews by coordinating creative assets including email templates, ads, and graphics using Canva while ensuring partnership compliance standards
• Improved website accuracy and user experience as measured by reduced bounce rates by updating and maintaining content on Squarespace with SEO optimization and alignment with brand messaging standards
• Delivered high-quality branded assets as measured by stakeholder approval ratings by partnering with designers and media vendors to produce email and web platform materials integrated within marketing technology stack EDUCATION
Bachelor's in Business Marketing – Honors Arab Open University 2019 – 2020 Postgraduate Studies Seneca College - Seneca Polytechnic 2024 – 2025 CERTIFICATIONS
• Reporting Certificate — HubSpot Academy (2025)
• Inbound Marketing — HubSpot Academy (2025)
• Content Marketing Foundations — LinkedIn Learning (2024) TOOLS & TECHNOLOGIES
HubSpot Mailchimp SendGrid Apollo Squarespace WordPress Google Analytics Meta Pixel Asana CRM Systems UTM Tracking Automation Workflows SEMrush Canva Excel Google Forms
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