Key Account Manager Retail & Flavor Expert

Rodrigo Gómez Santiago

Key Account Manager Retail & Food Industry Expert Flavor Sales Specialist

******@*******.*** 732-***-****

Professional Summary

Sales-driven Key Account Manager for modern trade channels and Flavor Sales Executive for industrial clients with over 15 years of progressive experience in the food industry, specializing in consumer goods, as well as flavor solutions. Industrial Engineer with a Master’s in Operations Management, combining technical knowledge with commercial strategies. Proven ability to develop tailored B2B solutions, expand portfolios, and grow client relationships through consultative selling and cross-functional collaboration with R&D and marketing teams.

Key strengths include:

- Deep experience as Key Account Manager for retail clients, including pricing negotiations, trade marketing coordination, and POS strategy (Grupo Altex).

- Strong background in flavor sales and account management (Robertet de México – Flavors Division).

- Fluent in English with strong analytical and interpersonal skills. Experienced in managing product lifecycles, from production and quality assurance to front-line sales and customer care.

Experience

Grupo Altex – Key Account Manager (Retail & Food Industry) Jun 2016 – 2025 Mexico City, Mexico

• Managed key retail accounts, developing strategic partnerships with major supermarket chains.

• Achieved a 15% annual sales increase through portfolio expansion and tailored promotional strategies.

• Collaborated with marketing to implement in-store campaigns, trade marketing actions, and consumer promotions.

• Negotiated pricing with customers ensuring a 5% increase to the annual budget.

• New customers acquisitions, that represented an additional 4% of annual revenue.

• Managed forecasts and purchase orders, and ensured product availability through supply chain coordination.

• Implemented inventory monitoring for a client, reducing product loss by 80% Robertet de México – Flavor Sales Executive (Flavors Division) 2013 – 2016 Mexico City, Mexico

• Developed new business opportunities and expanded key customer accounts in the flavors division.

• Worked closely with R&D and Marketing to deliver customized flavor solutions based on client needs.

• Served as an active member of the sensory panel and supported the development of new flavor profiles.

• Provided end-to-end account support, from prospecting to post-sales follow-up. New Lens – Founder

2011 – 2013 Mexico City, Mexico

• Launched and managed a startup focused on selling lenses for end customers.

• Responsible for operations, business development, client acquisition, and pricing strategies.

Robertet de México – Flavor Production Chief

2006 – 2011 Mexico City, Mexico

• Oversaw daily operations of the flavor manufacturing facility.

• Managed production schedules, staff supervision, and batch quality control.

• Conducted internal and customer quality audits; key member of the HACCP team.

• Handled customer complaints, implemented process improvements, and maintained technical documentation.

El Palacio de Hierro – Quality Auditor

2005 – 2006 Mexico City, Mexico

• Conducted internal audits, analyzed KPIs, and documented policies and procedures for continuous improvement.

Skills & Competencies

Core Skills

• Key Account Management (KAM)

• B2B & Retail Sales Strategy

• Trade Marketing & In-Store Promotions

• Pricing & Negotiation

• Flavor Solutions & Food Additives

• Product Development (R&D Collaboration)

• Client Relationship Management

• Supply Chain Coordination & Inventory Control

• Sensory Evaluation & Quality Assurance

Technical Skills

• Microsoft Office (Word, Excel, PowerPoint, Outlook)

• Customer Supplier Portals

• SAP ASPEL SAE & ASPEL PROD

• KPI Reporting & Analysis

Languages

• - English – Advanced (TOEFL 590)

• - Spanish – Native

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