Midmarket Sales Representative
Resume:
Alec Fishbone
Bayonne, New Jersey, United States ************@*****.*** 908-***-**** in/alec-fishbone-304b299b SUMMARY
Dynamic Sales Representative with 9 years of experience in advancing sales pipeline progression through strategic digital audience measurement presentations. Secured new business opportunities at The Nielsen Company, significantly enhancing client partnership strength. Seeking to leverage client management expertise to drive growth and innovation in a forward-thinking organization. EXPERIENCE
Mid Market Sales Representative
The Nielsen Company November 2025 - Present, New York City, NY
• Secured new business opportunities and upkept renewals by tailoring digital audience measurement presentations to mid-market prospects, advancing sales pipeline progression and strengthening client partnerships at The Nielsen Company.
• Presented complex digital measurement solutions to mid-market prospects in live and virtual sessions, clarifying value propositions and differentiators to accelerate deal cycles and drive new client acquisition at The Nielsen Company.
• Cultivated relationships with key stakeholders by conducting in-depth needs assessments and delivering data-driven insights, fueling expanded adoption of Nielsen measurement solutions across mid-market client segments.
• Presented tailored digital audience measurement solutions to a diverse range of clients, including universities, advertising agencies, and media production companies, utilizing data analytics and presentation platforms to address specific business requirements.
• Negotiated multi-year agreements with mid-market clients by pinpointing specific business goals and aligning Nielsen’s digital audience measurement solutions to support long-term value and client retention.
• Secured long-term client retention by effectively aligning Nielsen’s measurement solutions with client objectives through detailed contract negotiation processes and leveraging comprehensive sales analytics.
• Expanded contract duration for key accounts by transitioning single-year agreements into multi-year partnerships with organizations such as Toei Animation with an 5% escalator rate, additionally single year DMA renewals such as UCLA fortifying client retention and securing sustained revenue streams at The Nielsen Company.
Account Executive
Katz Media Group November 2015 - February 2024, New York City, NY
• Secured high-value advertising partnerships by pitching tailored media solutions to national broadcast stations, driving increased revenue streams.
• Expanded key client portfolios by cultivating long-term relationships with major advertisers and media buyers, resulting in increased campaign renewals and upsell opportunities.
• Managed comprehensive advertising schedules for unwired advertisements, political campaigns, and paid programming, ensuring timely delivery and compliance with client specifications.
• Administered a robust portfolio of paid programming inventory across forty five national broadcast stations valued at up to $1,000,000 annually, ensuring accurate revenue tracking and cultivating long-term business relationships with key media buyers. EDUCATION
Bachelor's Degree, Communications
The College of New Jersey • Ewing, NJ • 2015
SKILLS
Sales, Client Relations, Negotiation Skills, Client Management, Google Workspace, Microsoft 365, Communication Skills, Written Communication, Proofreading, Copy-editing, Text Refinement, WideOrbit REFERENCES
Rich Yelner
Vice President and Sales Manager of the Paid Programming Team, Katz Direct Marketing • Katz Media Group • ****.******@*********.***
Ben Buchwald
Vice President and Sales Manager of the Direct Team for Katz Direct Marketing • Katz Media Group • ***.********@*********.***
• Phone: 212-***-****
Julie Jeffords
National Sales Assistant • WKBW-TV, Buffalo 7 News • *****.********@****.*** • 716-***-**** Daniel Keefe
National Sales Manager • WPRI-TV, WNAC-TV, EPRI-TV & ENAC-TV • ******@****.*** • 401-***-****
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