Brand Design Leader - Creative Director & Strategy Expert

Scott N. Harris

CO-FOUNDER / CREATIVE DIRECTOR / ART DIRECTOR / VISUAL DESIGNER

Co-Founder/Creative Director

Leverage strategic vision, business acumen, and creative talent to deliver high-impact campaigns and brands. Building solid brand foundations and smart identity systems for a variety of clients, I create memorable brand moments through omni-channel campaigns, packaging design, digital experiences, and cutting-edge visuals. As a contractor, I lead creative direction, brand strategy, and high-impact visual solutions for national associations, nonprofits, and government contractors—delivering complete identity systems, conference branding, and integrated campaigns across digital, print, and experiential platforms. Some of the main client work includes: WorldatWork (worldatwork.org)

• Managing a design team, rebranded the entire organization, establishing a modern visual identity and design system that unified all touchpoints across web, membership, sales, and events.

• Collaborating with UX vendors and WaW IT team, directed and launched a full website redesign and UX overhaul, positioning WorldatWork as a leading HR benefits industry leader and platform.

• Created tiered membership design structures, event graphics, and branded educational resources.

• Authored new brand standards and a visual asset library to guide consistent future deployment. The ESOP Association (esopassociation.org)

• Designed custom branding and themed experiences for major conferences and events, including TEA National, CEO/CFO Summits.

• Branded and launched key organizational initiatives: Employee Ownership Action Network, Advocacy Academy, ESOP PAC, and more, establishing distinct visual systems within the broader ESOP brand architecture.

• Delivered high-profile annual reports, digital newsletters, and promotional videos to elevate member engagement. Compressed Gas Association (CGA) (cganet.com)

• Designed and executed annual conference branding, logistics support, and onsite production for 3 years to current.

• Led the creation and launch of Safe Hydrogen Project (safehydrogenproject.org), including branding, UX/UI site design, animation, and a digital commerce experience.

• Produced and developed new sub-brands (Safe Hydrogen Project, CGA Tech Events, CO2 Solutions Coalition), isometric messaging maps, and animated safety videos. Throughline (throughline.com)

• Serving as a Senior Designer contractor on strategic design projects for clients such as Deloitte, Carnival, NAVAir

(U.S. Navy), U.S. Postal Service, Amazon, Fannie Mae, and the U.S. Department of Labor.

• Delivered data visualization, UX/UI, digital system solutions to private and government sectors including Mercer, the U.S. Veterans Affairs and IronBow Health Systems.

• Contributed to various start-up companies in the tech/innovation industry, executing on successful branding and focused digital storytelling.

Brand Manager (Society for Human Resource Management) Ensured compliance of organizational SLA brand standards on all marketing and communication touchpoints. Developed and delivered multiple successful ROI brand platforms and branded partnerships. Solid success directing and launching a broad range of award-winning, revenue-generating conferences, campaigns and sub-brands—from conception to launch. Directed all brand systems to ensure alignment across future services, campaigns, and event deployments. Selected Achievements:

• Led branding of SHRM PMQ (People Manager Qualification App), a $2M+ virtual learning platform.

• Spearheaded “Workplace Convos & Coffees,” a $3.M+ awareness event and campaign.

• Created and maintained brand design systems for $25M SHRM Certification revenue product lines.

• Developed additional foundational brand identities for the SHRM Executive Network and the SHRM Foundation, establishing distinct visual systems and strategic positioning within the broader SHRM brand architecture. Held Art Director and Senior Designer roles at agencies including Arnold, FCB Global and NASSP.

• Art directed Choice Hotels’ $40M campaigns, and led major efforts for McDonald’s, STHL, Verizon, Avis, and The Washington Post.

• Oversaw design and aligned for print, digital, conference, and TV media for various clients.

• Directed award-winning magazine redesigns and B2B campaign support for Fortune 500 clients. EXPERIENCE

Contact *****@******-*.*** 301-***-**** Woodbridge, VA linkedin.com/in/scottharris27/ harris-d.com

20+ years of solid experience leading brand development, art direction and strategic visual campaigns—creating innovative digital experiences and print designs for clients in a broad range of industries (B2C, B2B and nonprofits). A dynamic and visionary leader with exceptional interpersonal skills, strategic brand insight, and sharp business acumen. Passionate about design and driven by results, I excel at aligning creative strategy with business objectives to deliver visually impactful, award-winning design solutions. I bring a proven track record of leading and inspiring teams, fostering strong cross-functional collaboration, and cultivating partnerships that drive brand success and innovation. Areas of Emphasis:

Brand Creation & Reinvention Visual Communications Messaging & Branding Consistency Copy writing & Storyboarding Print/Web/UX/UI Interactive Design Cutting-edge Graphic Design Creative Team Management Cross-Channel Marketing Full Life Cycle Project Management Harris Design

Group Inc.

Woodbridge, VA

1/1/21 - Present

SHRM

Alexandria, VA

11/6/06 - 12/1/20

Earlier Roles

Various Agencies,

DC & NY Metro

1998 – 2006

SUMMARY

THANK YOU FOR YOUR CONSIDERATION

A multi-skilled professional with a superb track

record of managing complex campaigns and

branding projects in various environments.

Skilled in managing stakeholder(s) expectations

and adept at undertaking challenging creative

endeavors. I am an adaptable and easygoing

individual who thrives on diverse and challenging

work, always confident in the ability to find a

successful solution.

I’m energized to join a company that rewards

efforts and initiative, truly cares about its

employees and also providing plenty of

progression and development opportunities.

Software Skills

PHOTOSHOP

ILLUSTRATOR

INDESIGN

ANIMATE

PREMIERE

AFTER EFFECTS

XD

SKETCH

SPLINE

WORDPRESS

FIGMA

CANVA

AI Skills

CHATGPT, ADOBE FIREFLY, GAMMA,

FONTJOY, PERPLEXITY, BEAUTIFUL.AI,

ARTLIST, MIDJOURNEY.

Collaborative Software Skills

ZOOM

TEAMS

JIRA

ASANA

WORKDAY

MIRO

DESIGN & SOFTWARE SKILLS AWARDS

COMPETENCES & FOCUS

Platinum Award Marcom Awards 2018

SHRM Certification Trade show Brochure

Gold Award Marcom Awards 2017

2017 Annual Conference Campaign—

Different by Design-Leading the Evolving

Organization

GDUSA In-house Design Awards 2016

2016 HR People + Strategy Annual

Conference Brochure

GDUSA In-house Design Awards 2015

2015 HR People + Strategy Annual

Conference Direct Mail

Branding

Color Theory

Campaigns

Visual Design

UX/UI Design

Web

Signage

Big Picture Ideas

Logo Design

AIGA Workshops / WASH D.C. Location

Master the Designer-client Relationship, Principles of Web Design, Color Theory, Infographic Research Design General Assembly / WASH D.C. Office

Visual Design, User Design Experience (UX),

Journey Mapping, Design Thinking, UX Design

HOWDesign University / Online

Creative Strategy & the Business of Design,

Infographic Design Techniques

Adobe / Online

Design Fundamentals with AI, Generative AI

Content Creation

EDUCATION

University of Maryland

College Park, MD

Criminology

Montgomery Community College

Rockville, MD

A.A. coursework toward transfer

Areas of Expertise

Contact this candidate