Communications & Digital Media Professional

CURRICULUM VITAE

Mohamed Omoniyi Usman Sesay (Nija)

Communications and Media Professional

** *** ******* ****, ***********, Freetown

+232-**-**-**** +232-**-**-**** ************@*****.*** Professional Profile

Strategic Communications and Digital Media Professional with over 8 years of progressive experience across development communication, media production, marketing, and capacity building. Proven ability to translate complex programs into compelling multimedia stories, lead high-impact campaigns, manage digital platforms, and train youth and professionals in ethical, audience-focused storytelling. Experienced working with INGOs, media organizations, private sector brands, and government partners, with strong editorial judgment and leadership capacity.

Core Skills and Competences

Strategic Communications Digital Media Production Multimedia Storytelling Editorial Judgment Documentary Filmmaking Social Media Strategy & Management Youth & Community Engagement Media Training & Capacity Building Content Strategy & Brand Visibility Ethical & Safeguarding-Focused Storytelling Stakeholder & Media Relations Analytics & Audience Insight

Personal Information

Date of Birth: 22nd October 1991

Place of Birth: Lagos, Nigeria

Nationality: Sierra Leonean

Sex: Male

Languages: English; Krio; Setswana

CV - MOHAMED O.U. SESAY

Experience

Communication and Marketing Manager Korlie Limited, Freetown

[Sep 2023 – Dec 2025]

● Develop and execute comprehensive marketing strategies aligned with business objectives, focusing on scaling technology solutions such as WanGov and GovPay.

● Lead brand management efforts, ensuring consistent messaging and positioning Korlie as a leader in the tech sector.

● Spearheaded digital marketing initiatives, driving customer acquisition and engagement across multiple platforms.

● Manage successful marketing campaigns for product launches, partnerships, and customer outreach, achieving high return on investment.

● Build and maintain strong relationships with key stakeholders, including government agencies and media outlets.

● Lead public relations activities, acting as the company’s spokesperson and enhancing media coverage.

● Oversee a multi-functional marketing team, managing resources and mentoring team members to achieve ambitious goals.

● Implement customer acquisition and retention strategies tailored to the Sierra Leone market.

Marketing and Public Relations Specialist Sports Zone SL Limited, Freetown

[Oct 2023 - Dec 2025]

● Develop and execute comprehensive marketing strategies to boost brand visibility and drive sales.

● Manage public relations efforts, including media relations, press releases, and event coordination.

● Collaborate with internal teams to align marketing efforts with business goals.

● Oversee content creation for digital and traditional channels, analyzing market trends to optimize campaigns.

● Build partnerships with stakeholders to enhance brand outreach and customer base. Communications Supervisor Inkeemedia Limited, Freetown

[May 2021 - June 2024]

● Directed communications and media efforts, leading a team to deliver creative and effective strategies for clients.

● Managed audiovisual content, branding, and marketing collateral for multiple campaigns.

● Delivered training sessions for staff on multimedia production and communication strategies.

● Built relationships with media outlets, ensuring consistent coverage and brand messaging.

2

CV - MOHAMED O.U. SESAY

Marketing and Communications Lead &

Producer: The JAB Show (formerly Life By Design TV Show) Life By Design Limited / LBD Group, Freetown

[Feb 2021 - May 2023]

● Spearheaded the marketing and communications strategies for the company and TV show.

● Produced the Life By Design TV Show, overseeing content planning and post-production.

● Built relationships with advertisers and sponsors to secure funding for production.

● Led cross-functional teams to create high-quality content that resonated with target audiences.

● Analyzed viewer feedback to refine and improve content delivery. Communication and Marketing Specialist Fataya On The Go (SL) Limited, Freetown

[Nov 2018 - Jan 2021]

● Created and implemented marketing strategies that increased brand awareness.

● Managed the company's digital presence, including social media and website content.

● Drafted press releases and organized promotional events to engage customers.

● Coordinated promotional campaigns, tracked performance, and provided insights for improvement.

● Worked closely with content creators to maintain brand consistency in marketing materials.

Teaching Assistant - Multimedia Production and Video & Film Directing (Years 2 & 3) Mass Communication Department, Fourah Bay College - USL, Freetown

[Jan 2019 - Nov 2021]

● Assisted in teaching multimedia production and directing, guiding students on technical and creative aspects.

● Evaluated student projects and provided feedback to enhance their skills.

● Organized workshops featuring industry professionals to supplement classroom learning.

● Mentored students on academic and career paths within multimedia production and film directing.

Intern - Social Media BBC Media Action Sierra Leone, Freetown

[Oct-Dec 2018]

● Supported social media content creation and community engagement efforts.

● Assisted in developing and launching campaigns to raise awareness of BBC Media Action's projects.

● Monitored analytics and trends to optimize social media strategies and engagement. 3

CV - MOHAMED O.U. SESAY

Production Assistant/ Assistant News Editor Smile Radio - FM 89.9, Bo

[Oct 2017 - Jan 2018]

● Assisted in the production of radio programs and news broadcasts.

● Supported the news editor with content gathering, editing, and broadcasting.

● Coordinated with reporters to ensure timely delivery of news segments.

● Assisted in live broadcasts, ensuring smooth operation of studio equipment. Workshop/ Training

● Facilitator, Trocaire, USAID-funded Training of Trainers workshop on social media platforms, message dissemination, verifying fake messages, ethics, and inclusive reporting. Makeni. June 2024.

● Facilitator, Trocaire, EU-funded Training in Supporting Gender Equality and Social Accountability Through a Strengthened Civil Society Project. Makeni. July 2024.

● Facilitator, Trocaire, EU-funded Training of youth commercial motorbike riders on the effective use of social media to amplify accurate information. Bo, Kenema, Makeni, Kissy, Tombo. August 2024.

Education

University

Bachelor of Arts (Hons) in Mass Communication

[Specialization in Broadcast Journalism and TV and Film Production] University of Sierra Leone - Fourah Bay College, Freetown

[2016-2020]

High School

International General Certificate of Secondary Education (IGCSE - University of Cambridge)

Crescent School, Lobatse, Botswana

[2008-2009]

Grades 8-10 [Science]

Johannesburg Polytech Institute (JPI), Johannesburg, South Africa

[2007-2008]

Referees

4

CV - MOHAMED O.U. SESAY

Dugba Kenneh

Founder/ Chief Technology Officer

Korlie Limited

+232-**-***-*** *****.******@******.*** *******@*****.*** Ishmael Bull

Creative Director and Founder

Inkeemedia Limited

+232-**-***-*** *****@***********.*** *****@**********.*** Joe Abass Bangura

Chief Executive Officer

Life By Design / LBD Group

+232-**-***-*** ********@***.**

Rev. Fr. Dr. Victor S. Suma

Lecturer, Mass Communication Department

Fourah Bay College - USL;

Commissioner,

Independent Media Commission;

+232-**-***-*** ******.****@***.***.** ********@*****.*** Dr. Modupe Oladunni Taiwo

Programme Director - My Body, My Decision, My Right Save the Children International SL

+232-**-***-*** ******.*****@***************.*** 5

Contact this candidate