Senior Demand Planning Leader with S&OP Expertise

KEERTHI PALANIAPPAN

*** * **** **, *** York, NY 609-***-**** *******.***********@*****.***

WORK EXPERIENCE

Heineken USA White Plains, New York

Senior Manager, Demand Planning August 2023- Present

• Managed forecasting and S&OP process for half the Heineken USA business & Lagunitas

• Led Coast-to-Coast initiatives to integrate Lagunitas into Heineken Demand Planning Process/ERP systems

• Maintained a sell-out forecast accuracy of 85% and sell-in FA of 82% while simultaneously transitioning from a manual forecasting process to Blue Yonder

• Led monthly S&OP Process clearly highlighting risks + opportunities to MT through volatile market conditions; provided a trust-worthy forecast and pacing updates heavily utilized by Finance for ROFO.

• Actively built new reporting to automize processes, further TPM initiatives and created PBI dashboards to better showcase granular shifts in trends geographically + by brand

• Implemented new ways of working to develop NPI forecasting & smoothly integrate into the S&OP process Unilever/Lipton Teas and Infusions Englewood Cliffs, New Jersey Associate Demand Planning Manager June 2021- July 2023

• Developed and maintained an 18 month rolling SKU level forecast for Lipton Retail and B2B segment

• Collaborated with brand and sales teams to drive S&OP process through an unpredictable period of demand and supply constraints post-pandemic; utilizing Anaplan to financialize plan + call risk and opps

• Identified key trend shifts, risks and opportunities resulting in a 10% reduction in derogations

• Led team in testing/migration from APO to Kinaxis as we separated from Unilever The Body Shop New York, New York

Supply Chain Analyst May 2019 –June 2021

• Supply Chain Lead for Wholesale Customers: Amazon, Ulta, Military and TJX, making $30M in annual sales

• Collaborated with demand planning and sales to facilitate promotions, new launches & distribution changes

• Identified potential risks such as stock shortages, manufacturing delays & SKU phases to support a seamless fulfillment process and maintain a service level >95%; presented key findings in a monthly S&OP

• Maintained strong relations with distribution center to ensure a smooth and efficient fulfillment process C&S Wholesale Grocers Edison, New Jersey

Demand Planning Analyst August 2017 – April 2019

• Managed forecasts and distribution of General Merch/Health and Beauty products for Ahold and Weis

• Provided weekly forecasts at the SKU level for upcoming promotions and replenishment

• Reviewed promotional performance and replenishment KPIs to call out trends, challenge forward looking forecasts to increase fulfillment and service level

• Provided warehouse with detailed reviews of shipments to maximize operating efficiency EDUCATION

Rutgers Business School New Brunswick, New Jersey

B.S. in Supply Chain Management Graduated: May, 2017, Cum Laude ADDITIONAL SKILLS

Technical Skills: Blue Yonder, Power BI, SAP, Excel, Neilson, Anaplan, Microsoft Office, Demantra, Vista Languages/Interests: Fluent in Tamil • Basic French • Travel • Food • Singing/Playing Ukulele

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