Senior Marketing Go-To-Market

TRICIA GANUN

Floral Park, NY 1-917-***-**** ******@*****.*** www.linkedin.com/in/tricia-ganun

Summary

Strategic and visionary Senior Marketing Executive with 20+ years of global B2B experience driving brand growth, demand generation, and market expansion across telecom, technology, and digital infrastructure sectors. Expert in leading high-performing teams, executing data-driven campaigns, and building partnerships that deliver measurable business impact. Recognized for translating complex strategies into actionable marketing initiatives that accelerate revenue growth, enhance customer engagement, and strengthen global brand presence.

Skills

Field & Demand Generation Strategy Integrated Campaign & Event Execution Sales & Partner Enablement Go-to-Market Planning & Market Expansion Data-Driven Marketing Analytics Brand Activation & Regional Engagement Stakeholder & Cross-Functional Collaboration Leadership, Team Development & Strategic Decision-Making Communication, Relationship Building & Adaptability

Experience

Senior Marketing Business Partner – Wholesale & U.S. Country Managing Director 07/2024 to 07/2025 Telstra International New York, NY

Spearheaded integrated marketing programs across wholesale verticals, enhancing brand equity and visibility through digital, event, and media initiatives.

Managed cross-functional teams of 15+ professionals, optimizing workflow efficiency and alignment with corporate objectives.

Strengthened partner engagement, achieving a 15% pipeline increase and 65% uplift in team collaboration and morale.

Secured 20+ executive speaking opportunities, positioning Telstra as a thought leader in telecom and connectivity sectors.

Launched targeted digital campaigns resulting in a 28% increase in inbound leads within six months. Head of Marketing – Americas 07/2018 to 07/2024

Telstra International New York, NY

Directed regional marketing strategy across finance, tech, media, and carrier sectors, aligning initiatives with global revenue targets.

Delivered integrated campaigns that drove 15% YoY revenue growth and expanded market share by 12%.

Built and scaled a marketing team of 20+ across North and South America, improving operational productivity by 40%.

Negotiated and secured key partnerships that increased brand exposure by 35% across target markets.

Enhanced customer engagement metrics by 30% through data-led digital transformation and personalized content marketing.

Marketing Director 07/2010 to 07/2018

Telstra International New York, NY

Developed and executed go-to-market strategies across the Americas, EMEA, and Asia-Pacific regions, achieving 8–10% annual lead growth.

Oversaw multimillion-dollar marketing budgets, improving ROI by 25% through data-driven resource allocation.

Launched digital campaigns that elevated brand recognition by 20% in competitive B2B markets.

Managed large-scale global events and media relations, securing coverage in top industry publications.

Implemented marketing automation systems that reduced campaign turnaround time by 30%. Freelance Marketing Consultant 04/2005 to 07/2010

(Freelance) New York, NY

Led brand development and campaign execution for clients in telecom, healthcare, fashion, and publishing industries.

Delivered customized marketing strategies resulting in 20–40% improvements in client visibility and engagement.

Managed end-to-end event marketing projects that generated 15+ long-term business relationships.

Conducted market analysis and positioning strategies that helped startups achieve initial market traction.

Provided creative direction for branding campaigns, increasing client retention by 25%. Director of Marketing 05/1999 to 04/2005

Prism Communications New York, NY

Established and led the marketing division from inception, building brand identity and go-to-market presence.

Drove consistent 10% YoY lead growth and expanded customer base in a competitive startup environment.

Collaborated with sales to align marketing efforts with business objectives, increasing close rates by 18%.

Launched corporate rebranding and digital marketing initiatives that improved web traffic by 35%.

Designed strategic marketing plans that supported early funding and market penetration milestones. Education and Training

B.A.: Communications

Fashion Institute of Technology (F.I.T.)

Executive Education: Marketing

Columbia Business School

Volunteer Experience

Volunteer: St. Baldrick's Foundation, Local Community Charities, and Professional Mentorship Programs Awards

Global and Regional Top Employee Awards: 2011, 2013, 2015, 2018, 2021, 2023

Recognized for Excellence in Brand Leadership and Market Expansion Initiatives

#HRJ#77609ee7-aafb-492a-899 8-017ee5853 f68#

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