Social Media Digital Marketing

DUONG HIEN LUONG

Global Influencer Marketer

******************@*****.*** +84-865-***-*** Hanoi, Vietnam PROFILE

Motivated and fast-learning Digital Marketing enthusiast with strong English communication skills (TOEIC 800, Aptis B2 – equivalent C1). Currently self- learning and applying SEO, content creation, and social media marketing to build a personal small business project. Adept at working independently, researching, and adapting quickly to new tools and strategies. Seeking an entry- level opportunity to grow in an international marketing team while contributing creativity and dedication.

HANDS-ON MARKETING EXPERIENCE & PROJECTS

Founder & Marketer Lunora Craft [03/2025] – Present Facebook page: https://www.facebook.com/LunoraCraft/ Tiktok: https://www.tiktok.com/@lunora.craft

Content Strategy & Creation: Develop and execute the entire content strategy across key platforms (TikTok, Instagram, Facebook) to build brand awareness and engage a targeted audience.

Social Media Management: Manage all social media channels, including content planning, scheduling, community interaction, and analyzing performance metrics to inform strategy.

Audience Research & Analytics: Conduct market and audience research to identify trends, create customer personas, and tailor content to drive engagement and conversion.

Visual Design: Create all visual assets (graphics, short-form videos) using Canva and video editing tools, adhering to platform-specific best practices.

Operations & Organization: Utilize Google Sheets for tracking inventory, budgets, and campaign results; and Notion for managing content calendars, task lists, and project timelines.

CORE SKILLS & COMPETENCIES

Digital Marketing: Social Media Marketing (TikTok, Instagram, Facebook), Content Creation, Community Management, Basic Analytics

Content & Design Tools: Canva (Advanced), CapCut / Video Editing Software

Productivity & Collaboration: Slack, Notion, Google Workspace (Sheets, Docs, Drive), Microsoft Office

Analytics & Business: Market Research, Performance Tracking, Customer Engagement

Remote Work: Self-Management, Proactive Communication, Organization, Time Management

Languages: English (Fluent, C1), Vietnamese (Native) LEADERSHIP & VOLUNTEER EXPERIENCE

Head of Art & Organization Nghe Tinh Student Volunteer Team

Led the planning and execution of large-scale charity campaigns and cultural events for hundreds of participants, managing budgets, timelines, and volunteer coordination.

Designed promotional materials and managed social media channels to raise awareness and drive community engagement for events.

Demonstrated leadership by managing a team, delegating tasks, and motivating members to achieve common goals.

Event Organizer & Workshop Facilitator HUST Blood Donation Club

Coordinated logistics for blood donation drives and scholarship sharing workshops, ensuring smooth operations and a positive donor experience.

Developed and delivered presentations to large student audiences, honing public speaking and communication skills.

Collaborated with a diverse team to meet event targets and promote a life- saving cause to the student community.

Member of Arts & Sports Team HUST Youth Union

Assisted in organizing university-wide artistic and sporting events, contributing to idea generation and on-the-day operations.

Gained practical experience in team collaboration and event support within a large, structured organization.

PROFESSIONAL EXPERIENCE (Non-Marketing Roles)

Fiber Optic Network Designer Biarrinetworks (Remote) Aug 2022 – October 2024

Demonstrated strong analytical and problem-solving skills by designing efficient network layouts.

Proven ability to manage projects independently and meet deadlines in a fully remote setting.

Collaborated effectively with an international team using digital collaboration tools (Confluence), showcasing excellent cross-cultural communication.

Academic Coordinator & Teaching – Apollo English Center Hanoi October 2024 – present

Developed engaging learning content and managed schedules.

Assisted in community marketing events, improving brand awareness.

Collaborated with cross-functional teams to organize large-scale events. EDUCATION & CERTIFICATIONS

Relevant Coursework & Self-Study:

Digital Marketing Fundamentals (Coursera / Google Digital Garage / etc.)

Consistent self-education through industry blogs, webinars, and case studies on TikTok & Instagram marketing algorithms and best practices. Bachelor of English for Science and Technology

Hanoi University of Science and Technology (HUST) 2018 – 2023 Certifications:

TOEIC Certificate (800/990) 2021

Aptis English Test (CEFR B2) 2023

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