Graphic Designer Product Management

SANJANA MAILA

Wichita, Kansas **************@*****.*** www.linkedin.com/in/sanjanaa29 https://www.behance.net/crystal-aura

SUMMARY

Creative Graphic Designer with 4+ years of professional experience in B2B marketing, industrial communications, and technical visual storytelling. Proven expertise in developing brand-consistent designs across print, digital, and multimedia platforms while collaborating with cross-functional teams including Product Management and Sales. Currently expanding skillset through UX/UI certification to enhance user-centered design capabilities. Experienced in managing multiple creative projects from concept to delivery, with a strong foundation in data visualization and technical communication for complex industrial solutions.

EDUCATION AND CERTIFICATION

Master’s in Business Analytics Wichita State University January 2023 – December 2024

UX/UI for Data Driven Business Applications: PGUXD (In Progress) University of Texas March 2025

TECHNICAL SKILLS

UX/UI Design: User Research, Wireframing, Prototyping, Information Architecture, Journey Mapping, UX Audits, A/B Testing

Graphic & Visual Design: Branding, Typography, Layout Design, Color Theory, Accessibility

Digital & Print Media: Social Media Assets, Marketing Collateral, Presentations, Infographics

Design Tools: Adobe Photoshop, Illustrator, InDesign, Figma, Canva, Sketch

Multimedia & Emerging Tools: Basic Blender/3D, Photography, Video Editing

Marketing & Storytelling: Campaign Design, Content Strategy, Cross-functional Collaboration

Technical Skills: HTML, CSS, Python, SQL, Excel (Advanced), Power BI

WORK EXPERIENCE

Project Data Analyst Wichita State University May 2025 - Present

Developed and maintained Power BI dashboards to visualize community outreach data, ensuring insights were both accurate and visually impactful.

Designed branded data visuals, infographics, and report templates using Adobe Express and Canva to support stakeholder communication and grant documentation.

Conducted QA on incoming survey data from multiple sources (SPSS, Qualtrics, DAS), ensuring accuracy, formatting consistency, and compliance with reporting standards.

Automated survey response tracking using Excel PowerQuery, reducing manual reporting time by 50% and improving efficiency.

Collaborated with internal teams to identify reporting bottlenecks and implemented data validation protocols with clean, intuitive report layouts.

Developed pricing insights by analyzing unit cost, demographic trends, and campaign response data—delivering findings through visually engaging data summaries.

Partnered with finance teams to reconcile budget reports and designed presentation-ready visuals for funding allocation briefings

Creative Marketing Coordinator Indertech January 2020 – November 2022

Designed comprehensive marketing materials for industrial technology clients, including technical brochures, product sheets, digital presentations, and trade show materials ensuring brand consistency across all touchpoints

Led website redesign projects applying user-centered design principles to improve navigation, engagement, and conversion for B2B technical audiences

Collaborated directly with Product Management and Sales teams to translate complex technical specifications into compelling visual communications that resonated with target industrial customers

Managed multiple creative projects simultaneously, delivering high-quality design solutions on tight deadlines while maintaining premium brand standards

Conducted market research and competitor analysis to inform creative strategy and ensure competitive positioning in industrial technology markets

Coordinated with external vendors including printers and production companies to ensure quality and timeliness of marketing deliverables

PROJECTS

Student Budgeting Tool (UX/UI Design Project)

Designed a clean, user-friendly budgeting tool to help students and young professionals manage personal finances.

Conducted user research, created wireframes and prototypes, and developed intuitive visualizations to simplify complex financial data.

Focused on usability and accessibility, ensuring clarity for first-time financial planners.

Website Research & Redesign (UX/UI Project)

Conducted competitor analysis and UX audits of an existing website.

Created improved information architecture, sitemaps, and user flows to streamline navigation.

Designed low-fidelity wireframes for a modernized homepage and enhanced user engagement.

Social Media Campaign Design

Designed branded visuals and marketing assets for digital campaigns.

Improved engagement metrics by creating designs aligned with target audience behavior and brand identity.

PROFESSIONAL DEVELOPMENT

Global Data Analyst The Trespass Project February 2025 - present

Contributed to international research on juvenile justice by designing data visuals, reports, and outreach materials.

Conducted UX audits of advocacy content and redesigned layouts for accessibility and impact.

Supported cross-functional researchers with data structuring and visualization for global human rights initiatives.

Certifications

Google Data Analytics Professional Certificate (Coursera)

Graphic Design Masterclass – Learn Great Design

Graphic Design Masterclass Intermediate: The Next Level

The Complete Digital Marketing Guide – 27 Courses in 1

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