Jack-of-All-Trades Marketer with expertise in data analytics

WWW.LINKEDIN.COM/IN/RYAN-GELNAW • *** BEACON ST., APT 5,

BOSTON, US, 02115 • ********@*****.*** • 781-***-**** RYAN GELNAW

Marketing & Advertising Specialist with Data Analysis Expertise PROFESSIONAL SUMMARY

As a Marketing & Advertising specialist, I leverage data to enhance brand perception across consumer, category, company, and culture. Skilled in website analytics, trend analysis, audience profiling, brand strategy, and social listening, I excel at uncovering impactful insights. With expertise in website analytics and data visualization using Tableau, Power BI, and SQL, I deliver results- driven strategies.

EMPLOYMENT HISTORY

DATA STRATEGIST Jun 2022 - Present

TBWA\Chiat\Day LA Los Angeles, CA

Clients include: Discover, Fisher-Price, DirecTV

• Collaborate with the strategy team to develop key media channel performance insights, create content posting strategies, and to audit the competitive landscape.

• Lead the creation & presentation of social media performance reports on a monthly, quarterly, and yearly basis including content spotlights, content performance analysis & insights, and industry case studies.

• Consistent analysis & reporting on website performance using Adobe Analytics. MARKET + CULTURE ANALYST Oct 2021 - Jun 2022

TBWA\Worldwide New York, NY

• Brought qualitative measurements to qualitative reports (market, demographic, & cultural insights).

• Utilized social listening to identify consumer sentiment surrounding budding areas of culture & of various markets. TRAFFIC & ANALYSIS ASSOCIATE Aug 2019 - Sep 2020

MOBILEFUSE, LLC Boston, MA

• Managed & optimized ad campaigns in Direct and RTB environments.

• Oversaw campaign performance, margin management, and yield optimization.

• Handled website analytics for select clients.

INVENTORY MANAGEMENT DATA ANALYST Jan 2019 - Sep 2019 Curriculum Associates Boston, MA

• Created & implemented inventory management strategy for all national, as well as state-specific products.

• Analyzed & optimized vast sales data (past & present) using Salesforce, Excel, SalesPad, SQL Softeon, etc. DIGITAL ADVERTISING MANAGER Oct 2016 - Mar 2019

AGENTRETAIL Boston, MA

• Hired as Senior Buying Manager, I taught myself digital advertising and began managing digital campaigns within months.

• Managed, optimized, and analyzed paid campaigns across Meta, Google, TikTok, Twitter, and Amazon. Tracked & reported KPIs to drive brand growth strategies.

EDUCATION

MASTER OF BUSINESS ADMINISTRATION 2020 - 2022

Boston College

GPA: 3.90

B.A. IN PSYCHOLOGY 2006 - 2010

Boston College

GPA: 3.80

SKILLS

Website Analytics, Performance reporting, Dashboard Management, Marketing tools, Team management, Data analysis & visualization, Brand strategy, Market research, Brand Management, Buyers Journeys, Market/Competitive Audit, Brand Health Tracking, Project Management.

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