Digital Marketing & Sales Analytics Professional

AKANKSHA KURELLA

Nalgonda, Telangana

Phone: +91-967*******

Email: ********.*********@*****.***

OBJECTIVE

Aspiring Digital Marketing Executive seeking an opportunity to apply my skills in SEO, social media marketing, and data analysis. With a solid background in sales operations, marketing research, and data-driven insights from previous roles, I am committed to contributing to organizational growth.

PROFESSIONAL EXPERIENCE

Inside Sales Specialist / Data Analyst / Marketing Research Executive Alliance Pro IT, Madhapur, Hyderabad

September 2024 - April 2025

● Manage B2B sales operations, including lead generation, customer follow-up, and sales pipeline development.

● Conduct cold calls and prospect new clients, building relationships and expanding the customer base.

● Assist in the development of marketing campaigns and email marketing strategies for product promotion.

● Utilize CRM tools to track customer interactions, sales progress, and ensure accurate data management.

● Provide sales support to the sales team and contribute to meeting revenue targets.

● Conducted extensive market research and competitor analysis for strategic business development.

● Performed in-depth data analysis to improve sales performance and identify potential market opportunities.

● Developed basic skills in content writing and off-page SEO to support digital initiatives.

Product Specialist / Sourcing Specialist

Labtron Equipment Ltd, Raidurg, Hyderabad

February 2023 – August 2024

● Conducted market research and email marketing campaigns to generate new business opportunities.

● Managed customer databases and maintained regular follow-ups to build strong customer relationships.

● Sourced products, negotiated contracts with vendors, and maintained vendor relationships.

● Assisted in inventory and vendor management, ensuring timely delivery of products and services.

● Optimized production schedules to improve operational efficiency and ensured smooth dispatch operations.

● Collaborated with cross-functional teams to identify and maximize business development opportunities.

● Demonstrated proficiency in Microsoft Office and Outlook for internal communications and documentation.

● Gained basic knowledge in content writing and off-page SEO strategies to enhance online presence.

EDUCATION

MSc. Biotechnology

Osmania University, Hyderabad

January 2023

● Completed with an aggregate of 78% from the affiliated College of Science, Saifabad. BSc. Biotechnology, Botany, Chemistry (BtBc)

Mahatma Gandhi University, Nalgonda

May 2020

● Completed with an aggregate of 79.7% from Nagarjuna Government Degree College, Nalgonda.

Intermediate Certificate (Class XII)

Pragathi Girls Junior College, Nalgonda

March 2017

● Completed with an aggregate of 89.8%.

Secondary School Certificate (Class X)

Little Flower Girls High School, Nalgonda

March 2015

● Completed with an aggregate of 85%.

SKILLS

Digital Marketing Skills (Self-learned)

● SEO (Search Engine Optimization) - On-page and Off-page Techniques

● Social Media Marketing (Facebook, Instagram, LinkedIn)

● Email Marketing and Content Creation

● Google Analytics and Search Console Basics

● Google Ads and Facebook Ads Basics

Marketing & Sales Skills

● Proficient in email and content marketing.

● Strong knowledge of consumer behavior analysis, market segmentation, and competitor analysis.

● Skilled in developing and executing sales strategies, brand positioning, and management.

● Proficient in customer relationship management (CRM) tools.

● Expertise in lead generation, sales prospecting, and client relationship management.

● B2B Sales and Client Relationship Management

● Market Research and Competitor Analysis

● Consumer Behavior and Market Segmentation

● CRM Tools: Zoho CRM

Technical Skills

● Proficient in Microsoft Office (Word, Excel, PowerPoint) and Outlook.

● Experience with CRM software (e.g., Zoho).

● Basic knowledge of off-page SEO and content writing.

● Skilled in data entry and validation.

Medical Coding Skills

● Knowledge of Human Anatomy and Physiology.

● Familiar with medical terminology, ICD-10 CM, CPT, and HCPCS codes.

● Basic understanding of pharmacology.

Laboratory & Instrumentation Skills

● Proficient in laboratory techniques such as DNA isolation, bacterial subculturing, and preparation of stock solutions.

● Experienced with instruments like agarose gel electrophoresis, incubators, autoclaves, centrifuges, and spectrophotometers.

CERTIFICATIONS

● Certification in Medical Coding, UG Training Academy. PARTICIPATIONS & WORKSHOPS

● Practical workshop on Phytochemical Analysis of Plants, University College of Science, Saifabad.

● Three-day International Conference on Integrated Biology and Applied Genetics, Osmania University, Department of Genetics and Biotechnology, July 20-22, 2022. DECLARATION

I hereby declare that the information provided is accurate to the best of my knowledge. Date:

Signature: Akanksha Kurella

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