Los Angeles Business Intelligence
Resume:
CHRISTOPHER CHEN
***********@*****.***
Strategic analytics leader with 10+ years of experience building and scaling business intelligence systems across media, finance, and technology organizations. Proven track record in owning end-to-end data infrastructure (ETL, dbt, Snowflake, SQL), designing KPI frameworks, and delivering executive reporting via Tableau and Power BI. Adept at aligning BI strategy with business goals, managing stakeholder relationships, and leading cross-functional initiatives that improve operational efficiency and insight delivery. Known for driving modernization of legacy data systems and championing data-driven decision-making at the enterprise level.
Education
UCLA Anderson School of Management Los Angeles, CA
MBA, Technology and Marketing Concentrations June 2023
Membership: Andertech, Strategy and Operations Group, Sports Business Association
Global Immersion: Created go to market for a New Zealand agency for the states, identifying KPIs, target demographics, and creating financial models for growth and revenue metrics. The agency successfully entered the San Francisco market.
University of California, Los Angeles December 2011
BA, Communications, Economics & Political Science
Honors: Magna Cum Laude
Membership: Daily Bruin journalist, Sports & Entertainment Business Network, Asian American Journalists Association
Experience
Los Angeles Times
Analytics Manager (October 2016 – Present)
Led analytics initiatives for digital subscriptions, focusing on user behavior, retention, and churn analysis.
Created data models and data pipelines in dbt, dashboards in Snowflake through SQL. Also utilized dax for internal facing PowerBI dashboards.
Implemented A/B testing frameworks to optimize product features and user engagement.
Collaborated with product and engineering teams to develop data-driven strategies, resulting in an increase in user retention.
Utilized tools like Snowflake, dbt, Airflow, Tableau, PowerBI, Workday/Dayforce for data pipeline management and visualization.
Nativo
Analytics Lead (January 2016 – August 2016)
Created automated dashboards and campaign benchmarks for native ad performance, which guided clients to improve CTAs by 8%.
Developed external-facing collateral using R and Python, aligned to client verticals.
Presented strategic performance findings to exec team and client success.
Transamerica
Lead Analyst (August 2014 – January 2016)
Produced CRM-focused dashboards linking web behavior to acquisition funnel performance.
Collaborated with engineering, marketing, and product teams to implement product enhancements through A/B testing which improved user satisfaction by 20%.
Recommended conversion improvements from GA, UX tests, and customer feedback tools.
Edelman
Senior Analyst (April 2013 – August 2014)
Delivered marketing attribution models and forecasts for tech & entertainment clients.
Directed KPI strategy and insights workflow for global social media accounts.
Spearheaded budget pacing, search & social media testing, and reporting strategy.
Socialtyze
Digital Analyst (March 2012 – April 2013)
Optimized media performance using multivariate analysis to improve CTR/CPA.
Authored white papers on fan behavior and brand sentiment.
Skills & Interests
BI Tools: Tableau, Power BI, Looker, Data Studio
Data & ETL: Snowflake, dbt, Jenkins, Airflow, Python, R, SQL
Tagging & Tracking: GA 360, GTM, Ensighten
Project Mgmt: Cross-functional analytics programs, SLA management, KPI development
Leadership: Team coordination, stakeholder negotiations, BI roadmap ownership
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