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Retail Sales Officer

Location:
Lucknow, Uttar Pradesh, India
Salary:
65000
Posted:
July 17, 2025

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Resume:

ANURAG SINGH TOMER

Retail Sales Officer

Phone: +91-799**-*****

Email: *************@*****.***

Location: Lucknow, India

Total Experience: 9 Years

Profile Summary

Dynamic and target-driven sales professional with 9 years of experience in retail sales, distribution management, and channel development. Strong ability to build long-term relationships with trade partners, drive business growth, and ensure market expansion. Experienced in managing distribution networks, executing market strategies, competitor analysis, and resolving trade partner concerns effectively. Confident in collaborating across departments and achieving sales targets through a hands-on, ground-level approach.

Key Skills

Distribution & Channel Management

Market Mapping & Expansion

Business Development (Vertical & Horizontal)

Relationship Building with Trade Partners

Team Coordination & Product Training

Competitor Analysis

Scheme Implementation to Boost Sales

Strong Interpersonal & Communication Skills

Languages

Hindi

English

Professional Experience

Retail Sales Officer

Reliance Retail – PBG Division

August 2022 – Present

Managing and expanding the distribution network across assigned territories.

Handling channel partners, distributors, and retailers to achieve sales targets.

Monitoring stock levels, ensuring timely orders and deliveries.

Building strong relationships with trade partners to enhance market presence.

Conducting market visits, identifying new business opportunities.

Coordinating with internal teams to resolve partner queries.

Territory Sales Executive

Franke Faber India Pvt. Ltd.

August 2021 – July 2022

Managed distribution networks and channel operations.

Responsible for brand reach, extraction, and width & depth of distribution in assigned territories.

Retail Sales Officer

Hitachi India Pvt. Ltd.

March 2020 – July 2021

Oversaw the distribution network and drove secondary sales growth.

Conducted marketing activities and product training at the dealer level.

Implemented various schemes to increase market share.

Branch Marketing Executive

Onida

April 2018 – March 2020

Responsible for brand building and market visibility.

Coordinated with vendors and managed ISD team performance, including training and productivity.

Reported to the Branch Manager, Regional Sales Manager, and National Trade Marketing Head.

Regional Sales Officer

Onida (MIRC Electronics Ltd.)

May 2017 – March 2018

Handled primary and secondary sales growth for the territory.

Conducted market mapping and expansion initiatives.

Addressed trade partner concerns and provided on-ground support to meet targets.

Trained distributors, dealers, and their staff to enhance product knowledge and sales.

Regional Sales Officer

Whirlpool of India Ltd.

March 2015 – April 2017

Responsible for primary and secondary sales growth in the assigned territory.

Mapped new markets and expanded dealer networks.

Provided on-ground support, trade partner training, and issue resolution.

Conducted product education sessions for dealers and their teams.

Education

Bachelor of Commerce (B.Com)

Lucknow University – 2013

Grade: 51%

12th Standard

Uttar Pradesh Board – 2010

Grade: 65% - 69.9%

10th Standard

Uttar Pradesh Board – 2008

Grade: 60% - 64.9%

Hobbies & Interests

Loves to compete and excel in challenging environments

Enjoys building long-term professional relationships



Contact this candidate