ANURAG SINGH TOMER
Retail Sales Officer
Phone: +91-799**-*****
Email: *************@*****.***
Location: Lucknow, India
Total Experience: 9 Years
Profile Summary
Dynamic and target-driven sales professional with 9 years of experience in retail sales, distribution management, and channel development. Strong ability to build long-term relationships with trade partners, drive business growth, and ensure market expansion. Experienced in managing distribution networks, executing market strategies, competitor analysis, and resolving trade partner concerns effectively. Confident in collaborating across departments and achieving sales targets through a hands-on, ground-level approach.
Key Skills
Distribution & Channel Management
Market Mapping & Expansion
Business Development (Vertical & Horizontal)
Relationship Building with Trade Partners
Team Coordination & Product Training
Competitor Analysis
Scheme Implementation to Boost Sales
Strong Interpersonal & Communication Skills
Languages
Hindi
English
Professional Experience
Retail Sales Officer
Reliance Retail – PBG Division
August 2022 – Present
Managing and expanding the distribution network across assigned territories.
Handling channel partners, distributors, and retailers to achieve sales targets.
Monitoring stock levels, ensuring timely orders and deliveries.
Building strong relationships with trade partners to enhance market presence.
Conducting market visits, identifying new business opportunities.
Coordinating with internal teams to resolve partner queries.
Territory Sales Executive
Franke Faber India Pvt. Ltd.
August 2021 – July 2022
Managed distribution networks and channel operations.
Responsible for brand reach, extraction, and width & depth of distribution in assigned territories.
Retail Sales Officer
Hitachi India Pvt. Ltd.
March 2020 – July 2021
Oversaw the distribution network and drove secondary sales growth.
Conducted marketing activities and product training at the dealer level.
Implemented various schemes to increase market share.
Branch Marketing Executive
Onida
April 2018 – March 2020
Responsible for brand building and market visibility.
Coordinated with vendors and managed ISD team performance, including training and productivity.
Reported to the Branch Manager, Regional Sales Manager, and National Trade Marketing Head.
Regional Sales Officer
Onida (MIRC Electronics Ltd.)
May 2017 – March 2018
Handled primary and secondary sales growth for the territory.
Conducted market mapping and expansion initiatives.
Addressed trade partner concerns and provided on-ground support to meet targets.
Trained distributors, dealers, and their staff to enhance product knowledge and sales.
Regional Sales Officer
Whirlpool of India Ltd.
March 2015 – April 2017
Responsible for primary and secondary sales growth in the assigned territory.
Mapped new markets and expanded dealer networks.
Provided on-ground support, trade partner training, and issue resolution.
Conducted product education sessions for dealers and their teams.
Education
Bachelor of Commerce (B.Com)
Lucknow University – 2013
Grade: 51%
12th Standard
Uttar Pradesh Board – 2010
Grade: 65% - 69.9%
10th Standard
Uttar Pradesh Board – 2008
Grade: 60% - 64.9%
Hobbies & Interests
Loves to compete and excel in challenging environments
Enjoys building long-term professional relationships