Account Manager Market Research

LISA STANFIELD

********@*******.*** / 646-***-****

**-** ******* *** #*** Long Island City, NY 11101

Professional Summary

Energetic and results-driven Senior Account Manager with proven expertise turning strategy into action on Amazon Seller Central and Vendor Central platforms. Extremely skilled at market research, competitive analysis, and financial forecasting to define and monitor KPIs that drive growth. Adept at crafting and executing impactful paid and organic Amazon search strategies, optimizing product listings, and managing cross-functional teams. Strong command of Excel (VLOOKUP, pivot tables, advanced functions) and specialized Amazon software tools to monitor product performance and rankings. Trusted liaison between clients and internal teams to leverage external traffic, maximize conversions, and stay ahead of evolving market trends for CPG brands. Skills

• Market Research and Competitive Data Analysis • Customer Relationship Management

• Analytical Critical Thinking • Project Management and Strategic Planning

• Financial Forecasting & KPI Monitoring • Traffic/ conversion optimization Strategist

• Amazon Seller Central & Vendor Central Mastery

• Time Management and Problem Solving

Sr. Account Manager 10/2022-Present

Amazon - New York, NY

• 12+ strategic accounts with a combined annual revenue of $45M. Oversaw contract negotiations, issue resolution, advertising strategy, product adoption, and business strategy.

• Served as the primary contact for all customer needs, product launches, merchandising optimization, and strategy creation, consistently delivering exceptional margin results.

• Developed and executed tailored strategies for each selling partner, driving annual, seasonal, and monthly merchandise plans.

• Market Research & New Product Offering that generated $2M in annual revenue in the first year.

• Managed client communication, providing regular updates on performance and milestones, resulting in a 20% improvement in client satisfaction.

• Ensured flawless product listings, compliance with certifications, and optimized content to maximize visibility and buyer engagement.

• Increased annual contract value by 30% and maintained a 95% client satisfaction rating.

• Created a training program for new Customer Success Managers, reducing onboarding time by 50% and improving retention by 75%.

• Developed a client segmentation strategy, increasing revenue from high-priority accounts by 30%.

• Delivered actionable market insights and strategic guidance by tracking competitor activity and market trends, leading to a 30% revenue uplift in targeted accounts.

• Utilized advanced Excel functions (VLOOKUP, pivot tables) for detailed financial forecasting and performance reporting. VP Project management, Operations/Merchandising 09/2020-6/2022 DeBeers/Forevermark. -New York, NY

• Conducted market analysis and customer research to ensure brand alignment.

• Revamped operations and procedures across multiple departments, including manufacturing, merchandising, inventory control, warehousing, and client services. Developed SOPs for streamlined operations.

• Collaborated with cross-functional teams to implement, document, and refine company policies and procedures.

• Provided guidance and evaluation to team members, including new hires and cross-functional training participants.

• Reviewed existing systems, including ERP, to identify improvement areas and streamline workflows.

• Proactively identified and addressed unforeseen issues to ensure smooth operations.

• Developed and executed a strategic plan across departments to drive growth and efficiency.

• Managed project budgets, monitoring and controlling costs effectively.

• Stayed updated on the competitive landscape and industry trends by seeking new initiatives. VP of Product Development 04/2014-4/2020

Frederick Goldman Inc.-Secaucus, NJ

• Oversaw all aspects of jewelry design and production, including strategic and product development, project management, technical innovation, metrics reviews, and managing strategic partner and vendor relationships.

• Created innovative initiatives and developed partnerships to explore new markets, technology, and innovation strategies.

• Established and managed operating and capital budgets with monthly oversight, quarterly reforecasting, and strategic adjustments.

• Achieved a 35% reduction in annual operating and development costs by analyzing production feasibility and implementing solutions to expedite prototypes and orders.

• Conducted data analysis to identify trends in customer behavior, leading to a new engagement model that increased New-To-Business (NTB) traffic by 26.3%.

• Facilitated client onboarding and project management, resulting in a 30% increase in new client acquisition.

• Led weekly executive meetings to identify improvement opportunities, establish milestones, and tailor products to specific markets.

• Developed a client segmentation strategy to prioritize account management, resulting in a 30% increase in revenue from high-priority accounts.

• Held weekly client meetings to review account performance, KPIs, and growth opportunities, maintaining a 95% satisfaction rating.

Director of Product Development/Merchandising 01/2013-03/2014 Gabriel & Co. -New York, NY

• Developed and executed trend-focused marketing programs for multiple corporate divisions, creating three incremental revenue streams, each exceeding $1 million in net revenues.

• Strategically designed new products through international cross-functional collaboration with suppliers, production, and design teams.

• Managed a comprehensive product roadmap, defining development stages and timelines for teams.

• Implemented a companywide evaluation process for production, resulting in a 30% reduction in unadopted styles and a 50% increase in special orders.

• Recruited, led, and managed a global team of 40 product specialists. They focused on diverse product line development based on consumer engagement and fashion metrics to drive unique and multi-platform collections. Education

BFA School of Visual Arts – NY, NY Various Jewelry Classes F.I.T. NY, NY Diamond Grading GIA – NY, NY Additional Information

Awards:

Six Sigma Yellow Belt Project Management Certificate Technical Proficiencies:

Software & Tools: Microsoft Dynamics, Asana, Salesforce, Quip, Astro CRM, Microsoft Office Suite, Slack, Microsoft Teams, Zoom, Google Meet, Skype, Chime, Extranet, Firefox, Chrome, Internet Explorer, Microsoft Edge CSP & PIM Software: Salsify

Amazon Platforms: Amazon Vendor Central, Amazon Seller Central, AMS (Amazon Advertising), Amazon DSP, Amazon Business, Amazon Brand Registry, Amazon 3P Management, Amazon Transparency Program AWS Services: SCLens, AMH, AMC, Elastic, Paragon, A2Z-Turismo, AWS Identity and Access Management (IAM), AWS Certificate Manager, AWS Key Management Service (KMS)

APIs: Amazon Product Advertising API, Amazon Marketplace Web Service (MWS) Interests:

Art, Photography, Literature, Writing, Running, Yoga, Meditation.

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