Social Media Mental Health

Adrian Penn

Fredericksburg, VA • 540-***-**** • *****.******@*****.*** • www.linkedin.com/in/apenn540area Online Portfolio: https://ajpvisions.com/

OBJECTIVE: Resourceful and creative professional with a strong foundation in marketing, media production, and content strategy. Seeking to contribute to a forward-thinking business or organization through impactful visual storytelling, strategic communication, and multimedia content that supports brand growth, customer engagement, and long-term marketing goals. PROFESSIONAL SUMMARY

• Created a budget plan for 2 marketing plan project presentations for professional marketers that were ODU alumni (Dave Hunt and Chrysoula Malogianni); received 10 extra points for the efficiency of resource allocation.

• Presented an in-depth social media marketing plan to a mental health organization; founder and president took notes and then applied them for his development phase

• Filmed, color graded, and professionally edited a weightlifting/gym product demonstration video for a client and their website; client saw 10% increase in sales and 15% increase in website visits

• Professionally photographed and edited a weightlifting product for a client; client used pictures for an invite-only vendor presentation and received positive feedback

• Professionally photographed and edited a weightlifting product for a client; sponsorship and collaboration in the works due to the presentation

• Photographed, edited, and distributed conceptualized photos for a cosmetology business; client saw 40% increase in website visits

• Directed and assisted a photoshoot for a cosmetology business; client saw 13% increase in business

EDUCATION

September 2020 – December 2024

Old Dominion University, Strome College Of Business Bachelor of Science in Business Administration Norfolk, VA

Major or Concentration: Business Marketing

GPA: 3.4

*Dean’s List: Fall 2020 – Fall 2023

2

WORK EXPERIENCE

Freelance & Project-Based Work

Media Creator – Various Clients 2020–Present

• Produced, edited, and color-graded product promo video for a weightlifting brand – “Iron Ghost Strength”; client reported 10% sales increase post-launch.

• Photographed and edited product shots used in vendor presentations and pitch decks – “Iron Ghost Strength”, leading to sponsorship conversations.

• Developed a comprehensive social media marketing strategy for a mental health organization –

“Years Heart”; ideas were directly implemented by the founder.

• Created budget plans and resource allocations for 2 marketing plan presentations presented to two ODU alumni (Dave Hunt and Chrysoula Malogianni); received recognition for efficienct use of the budget.

• Photographed, edited, and distributed conceptualized photos for a cosmetology business; client saw 40% increase in website visits.

• Led client consultations to identify branding and marketing pain points; provided actionable solutions that were implemented immediately and yielded measurable engagement growth.

• Regularly facilitated discovery calls and creative briefings with clients, ensuring alignment of vision, tone, and deliverables—resulting in high client satisfaction and repeat business.

• Delivered clear, confident presentations of strategic media plans and visual concepts to clients with diverse backgrounds, from mental health leaders to small business owners.

• Effectively translated complex creative strategies into accessible, results-driven language tailored to client goals and industry context.

• Consulted clients on brand positioning through verbal feedback sessions and strategy reviews, improving brand consistency across digital platforms.

- Media Creator – Semi-Pro Football Team (“VA Beast”) 2025 Season

• Captured, edited, and published highlight reels, behind-the-scenes content, and athlete spotlights across platforms, growing follower engagement by 20%.

• Coordinated and distributed content to players and staff for branding purposes. 3

OTHER WORK EXPERIENCE

YMCA SACC Program – Site Staff Fredericksburg, VA Oct 2020 – Present

• Developed creative and inclusive activities for youth; built strong relationships with diverse families and colleagues.

• Communicated effectively with teams, parents, and supervisors, strengthening group leadership and multitasking skills.

Core Skills

• Video Production & Editing (Premiere Pro, Final Cut, DaVinci Resolve)

• Photography & Photo Editing (Lightroom, Photoshop)

• Graphic Design (Illustrator, Canva)

• Social Media Strategy & Content Creation

• Project Management & Client Communication

• Budgeting & Resource Planning

• Digital Marketing Tools (Meta Business Suite, Google Workspace)

• Insight with Social Media Platforms (Instagram, TikTok, Facebook, YouTube)

• Microsoft Office Suite (Excel, Word, PowerPoint)

• Proficient with Steadicams & Gimbals (DJI RS, DJI, Zhiyun Weebill) Soft Skills

• Strong verbal and written communication; able to convey complex information clearly and professionally

• Skilled in articulating creative vision and campaign goals in meetings and consultations

• Confident verbal communicator; leads onboarding, feedback, and review sessions to guide project direction

• Strong consultation acumen with a proven ability to translate client needs into strategic content solutions

• Adept at multi-tasking in fast-paced environments while maintaining attention to detail

• Demonstrated ability to work independently and collaboratively to meet deadlines and exceed expectations

• Engaging interpersonal skills; known for building rapport with clients, colleagues, and diverse communities

• Persuasive presenter; experienced in explaining products, services, and creative strategy to clients and stakeholders

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