Design Consultant Brand Strategy
Resume:
ABOUT ME
I am a design strategist and creative
director with over 17 years of experience
delivering impactful brand solutions across
diverse industries, with a strong focus on the
pharmaceutical sector. My expertise lies in
brand strategy, social engagement, website
design, and corporate communica-
tions—crafting high-end, polished designs
that align with evolving market demands. I
thrive in collaborating with cross-functional
teams to develop strategic visual solutions
that enhance brand presence and drive
engagement. My work has been recog-
nized with accolades such as NJAdClub's
Top 30 Under 40 MARCOM Professionals and
multiple GD USA awards. Passionate about
blending creativity with strategic insight, I
am committed to delivering innovative and
results-driven design solutions.
SABRINA MATERA
EXPERIENCE
JOB EXPERIENCE
Address:
69 East 4th Street
Bayonne, NJ 07002
Phone:
Email:
*******@************.***
Website:
https://smatera.myportfolio.com/work
DESIGN CONSULTANT
+ Directed and designed a variety of branding
engagements in marketing and sales training and
corporate communication departments
+ Defined creative campaign strategies and implemented digital/print deliverables for startups to Fortune 500 companies (work ranges from brand identity systems to website design and marketing initiatives)
DESIGN MATERS LLC 2014 – Present - New Jersey, NJ VISUAL DESIGNER
+ Design consultant of translating wireframes into functional visual solutions for all brand communications ranging from social, web, whitepapers, RFPs, proposals and sales pitches
+ Collaborates across different departments to refine user experience and submit updates to client on a timely basis
+ Works directly with CEO and senior executives to brainstorm and design all new marketing materal
+ Design and package competitive proposal and business presentations for new prospects, conferences and events
+ User Interface designer for new client work. Gathering strategy and facilitation of responsive web design solutions for design team to carry through
LOGICAL DESIGN SOLUTIONS 2014 – 2020 - Florham Park, New Jersey, NJ CREATIVE DIRECTOR
+ Managed Creative Department for 2 sectors of company
(EGR meetings/events & BLACKLAB a separate creative entity)
+ Helped startup BLACKLAB Media agency with creative departmental structure and foundation
+ Overlooked new branding initiative for EGR International: Digital/Print development
+ Design/Pitch strategy & creative business solutions, devise/monitor creative economics, develop succinct timeline maps, provide sales metrics and implement creative campaigns through-out sales year
+ Managed creative team of 5, manage freelance base when needed, provide creative direction, nurture new relationships while maintaining ongoing client portfolios
EGR INTERNATIONAL INC. BLACKLAB MEDIA 2012 – Sept 2014 - New York, NY ART DIRECTOR
+ Designed, directed and strategized successful integrated marketing solutions for EGR’s In-house needs and top Fortune 500 clientele via print and digital applications
+ Coordinated all print and digital designs for EGR’s 8 regional offices
+ Collaborated cross-functionally with key stakeholders such as: CEO, marketers, account managers, travel relations, copywriting, client base and creative partners
+ Coached and delegated duties to all creative talent In-house, freelance, interns and hired talented individuals
+ Generated competitive and innovative proposals, RFP’s and budgets both for print and digital presentations
+ Researched and maintained EGR’s social media outlets and website updates
EGR INTERNATIONAL INC. 2005 – Sept 2011 - New York, NY DESIGN
17
CREATIVE
DIRECTION
15
SOCIAL
MEDIA
4
UI DESIGN
10
BRANDING
17
Bachelor of Arts
Concentration: Graphic Design
EDUCATION
New York Institute of Technology
New York, NY
Concentration: Architecture Foundation
Colombia Business School/ Emeritus London
Digital Marketing: Customer Engagement,
Social Media, Planning & Analytics
Rutgers - The State University of New Jersey
Newark, NJ
ACCOLADES
Fortune & Entrepreneur: Northern NJ's Top Creatives 2019 NJAdClub Top 30 under 40 MARCOM Professionals NJ Ad Club 3x Award Winner
Internal Interactive Website & Lifestyle Collateral Ragan’s 2012 Employee Communications Awards:
United States Treasury
GD USA 2008-2025 Winner: Identity/Web/Package/Print
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