Digital Marketing Social Media
Resume:
Rohail Mirza
Staten Island NY, *****
**************@*****.***
https://www.linkedin.com/in/rohail-mirza-17a81211b/
SUMMARY
Results-driven Digital Marketing Specialist with a strong foundation in SEO, SEM, Google Ads, Google Analytics, and social media marketing. Proven track record of managing and executing successful multi-channel digital campaigns, enhancing brand visibility, and increasing ROI. Proficient in content creation, video editing, and performance marketing, with hands-on experience using tools like Meta Ads Manager, Davinci Resolve, and Adobe Creative Suite. Certified through Columbia University’s Digital Marketing Bootcamp, with a passion for data-driven strategy and digital innovation.
Thrives on the creative process and produces targeted, high quality content across multiple platforms.
EXPERIENCE
Center for Employment Opportunities NYC, NY —Digital Marketing Associate
October 2024-Present
Executed integrated digital marketing campaigns across social media, Google Ads, and web platforms. Created and managed video content, podcasts, and press releases to drive brand engagement. Developed digital strategy aligned with organizational goals and audience insights. Utilized Google Analytics to monitor KPIs and optimize campaign performance.
Runway 7 NYC, NY—Digital Marketing Specialist
September 2024- Present
Led digital campaigns for Fashion Week events; collaborated with sponsors and stakeholders to amplify reach.Produced multimedia content including interviews and visual assets for social and PR use. Managed event marketing, content strategy, and influencer collaboration. Photography, videography and interviews with designers, models and celebrities plus more content creation used in official shows and press releases.
PayMore, NYC, NY—Digital Marketing Specialist
May 2020- June 2024
Developed and launched PPC campaigns on Google Search and Google Display Network ($5K+ monthly budget). Conducted keyword research and implemented SEO strategies for site optimization. Managed organic and paid content on Meta, LinkedIn, Twitter, and TikTok. Built customer profiles using Google Analytics and demographic insights to tailor campaigns. Led social media planning and community engagement, growing online presence by 35%. Well versed in Meta, Twitter, Linkedin, and TikTok ads manager.
PayMore, NYC, NY—Export Manager
January 2019- May 2020
Managed B2B relationships and export operations; increased export sales by 10%. Negotiated pricing and logistics, while maintaining long-term client partnerships.
Talal Capital Corp, Brooklyn, NY—Direct Marketing Specialist
May 2014 - January 2019
Oversaw direct marketing and location acquisition for e-commerce devices. Trained and led a field marketing team; facilitated public relations and client onboarding.
EDUCATION
Columbia University, NYC, NY Bootcamp—Digital Marketing
2023-2024
Bootcamp to teach and further solidify skills in SEO, Google Analytics, Social Media Ads Manager, Social Media organic posting, PPC, Backlink building, and workflow automation.
Baruch College, NYC, NY Bachelor's Degree—Corporate Communication
January 2018 - July 2020
Borough of Manhattan Community College, NYC, NY Associate's Degree— Liberal Arts
February 2015- December 2017
SKILLS
WordPress
Meta Ads Manager
Google Adwords
Google Ads Manager
Google Analytics
Tiktok Ads Manager
Twitter Ads Manager
Linkedin Ads Manager
SEM Rush
Photoshop
Premiere Pro
Davinci Resolve
Legal Articulation
Negotiation
Public Speaking
Team Management
Cultural Awareness
LANGUAGES
English, Urdu
INTERNSHIPS
Meta Viable Solutions
NYC — Social Media Intern
Created an influencer-esque online presence for the brand on all major social media outlets. Helped female led businesses get their marketing off the ground.
October 2024 - January 2025
Silver Crest Builders INC., Midwood Brooklyn—Digital Marketing Intern
February 2020 - May 2020
Responsible for creating market materials (mostly digital). Other duties included direct sales assistance and customer service.
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