Marketing Manager Director

*******@*****.*** 317-***-**** Deland, FL *****

PROFESSIONAL SUMMARY

Expert Marketing Director with a demonstrated history of working in the digital marketing and advertising industry. Has worked in both agency and in-house settings to achieve primary KPI’s with a data-driven mindset. Certified Marketer for both Meta and Google Ads. WORK HISTORY

Oso & Me. Remote

Paid Media, Email and Affiliate Marketing Manager 05/23 - current

• Operated as Marketing Director overseeing all paid media, email, affiliate and print strategies managing a team of marketers and directing agency relations.

• Achieved a year over year average monthly revenue growth of over 600%

Hair Cuttery Family of Brands. Remote

Performance Marketing Manager 07/2021 – 05/23

• Managed $300,000 in Ad Spend each month while maintaining a 3X ROAS (Meta - 1 Day Click Attribution).

• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

• Implemented a high frequency test-and-learn approach for all paid media channels, with a strong focus on creative testing.

• Created content and managed moderation for all Corporate organic channels on LinkedIn, Facebook and Instagram.

Fetch & Funnel Agency. Remote

Senior Ads Manager 03/2020 - 07/2021

• Managed Paid Media (Social and Search) accounts for an array of brands primarily focused on e-Commerce and Lead Generation efforts.

• Reported weekly on status of primary KPIs and testing results. Assembly Global (formerly ForwardPMX). Columbia, SC Ads Manager 06/2017 - 03/2020

• Planned, executed, and managed paid social media (Facebook, Pinterest, Snapchat and Twitter) programs with an average monthly spend ranging between $500,000 - $800,000.

SKILLS

• Cross-functional Team Leadership

• Project Management

• Paid Social Advertising

• Google Search Advertising

• Google Analytics

• Email Marketing

• Affiliate Marketing

• Direct Mail

• e-Commerce Campaign Management

• Lead Generation

• Conversion Rate Optimization

• Copywriting

• Brand Management

• Data Reporting and Analysis

• Content Creation and Moderation

• P&L Management

• Budgeting and Allocation

EDUCATION

Ball State University

Muncie, IN

05/2014

Bachelor of Arts: Telecommunications -

Sales & Promotions

CERTIFICATIONS

• Meta Certified Digital Marketing

Associate (Blueprint)

• Google Ads Search Certification

• Social and Behavioral Research

Certification (CITI)

Kate Williamson

• Clients included but not limited to: The United States Olympic Committee, Steve Madden, Bassett Furniture, St. John Knits, Yasso Frozen Greek Yogurt.

• Reported weekly on status of primary KPIs and testing results. Midlands Media Group. Columbia, SC

Account Executive 11/2016 - 06/2017

• Provided Midlands businesses with customized marketing solutions via WWNQ 94.3, ColaDaily.com and ColaDailyDeals.com

• Drove new business development through qualifying leads, building relationships and executing strategic sales.

Hardball Capital, Columbia Fireflies. Columbia, SC Corporate Partnerships / Activation Manager 10/2015 - 11/2016

• Oversaw design, creation and installation for all sponsored signage/areas

• Produced multiple promotional items - social media content, email blasts, event calendars, surveys etc.

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