Social Media Marketing Intern

LiChuan(Aria) Yang

********@****.*** 608-***-**** LinkedIn Profile

EDUCATION

University of Wisconsin-Madison Expected Graduation: May 2027 College of Letters and Science, Bachelor of Arts in Data Science & Economics Relevant Coursework: Creative Writing, Data Science Programming, Supply Chain Management, Microeconomics, Intercultural Communication

INTERNSHIP EXPERIENCE

Office of Strategic and Global Initiatives, University of Southern California 01/2024 – 08/2024 Remote Social Media & Digital Marketing Intern

Developed and implemented social media strategies across Instagram and Facebook, increasing engagement by 12%.

Designed compelling visual content using Canva and Adobe Creative Suite, enhancing brand aesthetics.

Monitored social media analytics to provide actionable insights, enhancing campaign performance by 10%.

Maintained consistent brand messaging across platforms, fostering audience trust and loyalty. InternUp 08/2024 – 10/2024 Remote

Market Research & Marketing Intern

Conducted competitor analysis and optimized marketing campaigns with SEMrush and Google Analytics.

Managed Discord and LinkedIn communities, increasing engagement through interactive discussions and content.

Worked with marketing teams to develop compelling audience-specific messaging. Luminary Education 10/2024 – 01/2025 Remote

Social Media & Marketing Intern

Designed content for social media platforms such as TikTok, Instagram, and LinkedIn, increasing audience reach.

Scheduled posts and tracked metrics using social media management tools to optimize engagement strategies.

Conducted market research to align campaigns with target audience preferences, ensuring effective messaging. The World Music Foundation 02/2025 – 05/2025 Hybrid – Chicago, IL Marketing Intern

Engaged with audiences on Instagram, Facebook, and Twitter, increasing social media engagement by 10%.

Created marketing materials using Canva and Photoshop to promote events and brand awareness.

Assisted in live events, coordinating logistics and interacting with attendees to boost participation.

Conducted market research to identify customer interests and improve promotional strategies.

Managed Google Ads campaigns, driving traffic and outreach. PROJECT

Luminary Education 10/2024 – 02/2025

International Undergraduate Transfer Guidance

Community Building: Founded and grew a Rednote and Discord group for transfer applicants, engaging over 100 active members in two months.

Revenue Generation: Drove $14,000 in revenue through community-driven engagement and educational content.

Knowledge Sharing: Created detailed guides and posts on transfer processes, establishing the group as a trusted resource.

Support Management: Actively moderated discussions and provided expert responses to member inquiries, maintaining high engagement levels.

SKILLS

Social Media Management: Instagram, Facebook, TikTok, LinkedIn, Twitter, YouTube, Discord

Content Creation: Graphics, Videos, Blog Writing, Brand Messaging

Design Tools: Adobe Creative Suite (Photoshop, Illustrator, Premiere), Canva

Analytics & Marketing Tools: Hootsuite, Sprout Social, Google Analytics, Later Social

Languages: English (Proficient), Mandarin (Proficient) HIGHLIGHTED QUALIFICATIONS

Strong communication & marketing skills – Engaged audiences and promoted brand awareness.

Sales & customer interaction – Created marketing content and assisted in lead generation.

Team player with leadership potential – Collaborated with teams and took initiative in campaign execution.

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