Digital Marketing Social Media
Resume:
SUMMARY
Expertise Area
PROFESSIONAL EXPERIENCE
Growth Marketing Manager SEO/CRO
Autodesk
***********@*****.***
**** ******** ***, *********, ** 19056, USA
Kumuthavalli Jayabalan
Growth Marketing
Digital professional with 13 years of experience in confidential, a passion for optimization and years of experience in other digital channels, SEM, SEO, Large scale E-commerce, social marketing, UX and Revenue Growth Strategies
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• Experience includes building excellent customer and internal group rapport.
• Performing research, analyzing analytics data and developing key insights and action plans based on campaign results.
• Proficient in SEM and SEO platforms, SEO optimization and Alexa and comScore tool.
• Efficiently led Digital marketing teams. Ability to handle multiple projects.
• Closely worked with Product Owners, Software Developers, onshore & offshore coordination Result-oriented SEO Professional & Certified Digital Marketer highly skilled in conceptualizing and aggressively implementing digital marketing initiatives spanning SEO, SEM, CRO,email marketing, and social media to drive brand visibility & growth. Proficient in liaising with influencers to forge strategic alliances & delivering user-centric solutions as per client requirements. Highly skilled in executing content strategy & online marketing campaigns to maximize digital marketing ROI & boost online presence.
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• Implementation of web analytics including Google and Adobe Analytics, Alexa, ComScore, crowd tangle.
• CRO - Adobe target, Mutiny
• Re-targeting
• Social media expert
• Project Management
• Strategic Planning
• Data Analytics
• Reputation Management
• e-Marketing and Social Media
• Website and Keyword Analysis
• Search Engine Optimization (SEO)
• On-page SEO Off-page SEO SEO Audit, Tools & Measurement
• Digital Marketing Tools: Google Analytics
• Search Engine Marketing (SEM)
• Digital Marketing Tools: Google Keyword Planner, Google AdWords
• Web analytics - GA4, Adobe Analytics
Aug '22
Levittown PA
• Harnessed Search Engine Marketing and Search Engine Optimisation as part of executing digital marketing campaigns
• Gained in-depth knowledge in off-page SEO and performed SEO audits on websites for identifying ranking improvement opportunities
• Leading a team of 4 marketing associates to implement 20+ marketing campaigns & achieve organic growth of 28%
• Enhanced the website's search engine ranking & brought it to the 1st page of Google through SEO & SEM
• Utilized Hypothesis-driven approach to analyze A/B testing & offer recommendations based on the test performance Lead the development of SEO and CRO strategies for the marketing team, driving growth and an increase in demand via organic traffic as well as enhancing the landing page experience for new customers.
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Develop and execute an SEO strategy including a plan for backlinks, new and existing content (onsite and blog), landing page testing, and ongoing SEO audits.
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• Set the short and long-term vision for SEO and CRO, monitoring and identifying new trends. Lead the development of the marketing landing page strategy, working collaboratively with the design and development team to ensure the website meets customer needs and expectations.
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Partner with cross-functional teams and analytics to monitor web analytics and customer data to identify areas of improvement and create initiatives to increase organic traffic and landing page conversion rates.
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Create and maintain dashboards and metrics reports on activities and tests that measure and analyze impact, providing recommendations and a plan to drive continuous improvement.
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Digital Marketing Manager - SEO -
Budget Blinds
action enhance client success.
adjustments to maintain targets.
and analyzing visitor metrics->optimizing through A/B testing (Adobe Experience Manager-)>Adobe Campaigns->Adobe dynamic Tag manager->Adobe Analytics->Adobe Target improvement.
SEO Manager -
Adviso wealth
relationships.
adjustments to maintain targets.
comprehensive marketing programs.
Instructed and educated clients in SEO and SEM terminology to cater programs and strategies to fit individual businesses. Manage a team to develop testing and executional roadmaps for both SEO and CRO that link back to insights from quantitative and qualitative insights.
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Identify and advocate for technical and cross-functional support and resources, articulating key milestones and any opportunity sizing where relevant.
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• Manage relationships with external agencies, vendors, and partners to ensure the successful execution of digital marketing campaigns and projects. Develop and implement comprehensive B2B digital marketing strategies to enhance brand visibility, generate leads, and drive customer acquisition within the target market.
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Collaborate with internal stakeholders, including the sales team, product managers, and executives, to align digital marketing initiatives with business goals and objectives.
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Conduct market research to identify key trends, industry insights, and competitor analysis, utilizing the information to develop effective marketing campaigns and stay ahead of the competition.
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Plan, execute, and optimize digital campaigns across various channels, such as email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, social media, content marketing, and display advertising.
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Monitor and analyze campaign performance using relevant metrics and tools, such as Google Analytics, marketing automation software, and CRM systems, to optimize campaigns and improve overall marketing effectiveness.
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• Track and report spending and performance by channel, and share media strategies, goals, and outcomes with important internal stakeholders.
• Implement lead nurturing strategies to convert leads into sales opportunities, leveraging marketing automation and email marketing techniques. Stay up to date with the latest industry trends, emerging technologies, and best practices in B2B digital marketing, and proactively recommend new strategies and tactics to drive continuous improvement.
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Jun '22 Jun '22
Philadelphia, PA
• Spearheaded client meetings to determine project needs and professional requirements and identify correct course of
• Administered marketing calendar and posted new content to coincide with new product and service releases.
• Created social media content with consistent content and tone.
• Monitored return on investment of online and social media marketing efforts.
• Directed successful search engine marketing campaign that used solid linking, technical and keyword research tactics.
• Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking
• Provided digital marketing solutions to e-commerce and media sectors
• Led End-to-End tool kit integration from the experience development--> campaign rollout-->tag management-->Capturing
• Successfully launched offline and online consumer targeting and marketing strategy.
• Increased customer engagement through social media.
• Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for
• Content Testing, QA, checking HTML tags.
• Generate reports and design dashboards for management team from salesforce and CRM.
• Managed social media accounts for 26 clients, generating interest for existing and upcoming product or service releases.
• Discussed SEO needs and optimized strategies for short- and long-term campaigns. Jan '08 Jun '17
Irvine, CA
• Analyzed competitor pages to locate backlink and keyword opportunities.
• Proactively engaged with clients by phone, email and in-person, which helped established long-term, lucrative
• Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking
• Developed marketing content such as blogs, promotional materials and advertisements for social media.
• Masterminded highly successful digital strategies for various platforms to attract customer engagement.
• Evaluated monthly performance statistics and used data to inform future strategies.
• Managed team of 40 direct reports engaged in ongoing product optimization, account management.
• Collaborated with client's pre-strategy phase to gain insight into client/company objectives to effectively develop
• Researched partnership and link-to sites and promotional venues and instituted metric and measuring tools. PPC Campaign Specialist -
Muverick Technologies
keywords.
EDUCATION
Master of computer application
University of Madras
Bachelor of Science in computer science
University of Madras
Jun '06 Dec '07
• Reviewed and analyzed client website and blogs in preparation of detailed SEO and SEM strategy reports.
• Improved organic search results and pay per click (PPC) campaigns through research and identification of profitable
• Created original SEO content and implemented semantic HTML for client websites. Jan '09
India
Jan '06
India
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