Social Media General Manager

Taiwo Kehinde

Atlanta, Georgia 718-***-**** ********@*****.*** linkedin.com/in/taiwokehinde

Professional Summary

Experienced marketing and operations professional with a strong background in event coordination, brand strategy, and hospitality management. Proven ability to lead cross-functional teams, develop engaging promotional campaigns, and deliver memorable guest experiences across music, entertainment, and hospitality sectors. Passionate about the intersection of live events and marketing, with a focus on results-driven campaigns and creative audience engagement.

Core Competencies

Event Marketing • Brand Development • Social Media Management • Guest Experience Strategy

• Project Management • Digital Campaigns • Influencer & Artist Relations • Budget Oversight • Hospitality Operations • Content Creation • Creative Direction • Audience Engagement • Vendor Management • Strategic Partnerships

Education

CUNY School of Professional Studies (Expected 2025) Bachelor of Arts in Business Administration

CUNY Borough of Manhattan Community College – August 2015 Associate of Arts in Business Administration

Merit America – May 2023

Google IT Support Professional Certificate

Professional Experience

General Manager Red Room Restaurant and Lounge, Atlanta, GA Aug 2023 – Jan 2024

• Oversaw full lounge operations, managing a team of 25 and leading guest experience strategy.

• Handled profit and loss responsibilities, budgeting, vendor relations, and inventory control.

• Directed marketing and promotional activities to drive traffic and brand engagement. General Manager Influence Restaurant and Lounge, Norcross, GA Apr 2022 – Jun 2023

• Managed staffing, vendor coordination, and event execution for nightlife and entertainment events.

• Developed and executed promotional campaigns in collaboration with DJs and entertainment partners.

• Ensured compliance with local and state regulations while maximizing guest satisfaction. Marketing & Event Coordinator Tee Kay Venture Inc. May 2020 – Present

• Developed marketing campaigns and promoted major concerts across the U.S., with a focus on the Atlanta market.

• Managed artist relations, brand partnerships, and coordinated logistics for live events.

• Created social media content and directed creative concepts to boost audience engagement. Associate Team Leader Whole Foods Market, Atlanta, GA Mar 2022 – Jul 2022

• Supported store leadership with daily operations, merchandising, and regulatory compliance.

• Mentored and supervised a team of 40 team members to deliver superior customer service.

• Analyzed sales data and contributed to meeting performance targets. Produce Team Leader Sam’s Club, Atlanta, GA Mar 2023 – Sep 2023

• Led a team of 15, conducted weekly inventory audits, and managed product presentation.

• Created staff schedules and oversaw daily floor operations. Creative Director & Event Manager Plinth LLC & EO Visuals 2011 – 2017

• Directed creative campaigns and photo shoots; recruited talent and managed production teams.

• Coordinated fashion shows, music events, and brand experiences from concept through execution.

• Oversaw budgeting, scheduling, and team leadership for high-impact cultural events. Brand Director Nygerian 2013 – Present

• Led product design, brand strategy, and merchandise development.

• Conducted market research and crafted digital marketing initiatives to boost brand reach. Tour Manager Duke Concept, New York/Atlanta 2011 – Present

• Managed execution of multi-city concert tours for top Afrobeats artists including Rema, Kizz Daniel, Adekunle Gold, and Fireboy DML.

• Coordinated tour logistics: venue operations, travel, accommodations, artist hospitality, vendor coordination, and day-of-show run-of-show.

• Collaborated with artists and management teams to align marketing rollouts and promotional campaigns across tour stops.

• Contributed to digital marketing efforts including social media content, merchandise planning, and fan engagement strategies.

• Supported onsite brand activations, VIP programming, and meet-and-greet experiences to enhance guest satisfaction.

• Worked closely with promoters and ticketing platforms to maximize ticket sales and audience turnout.

• Provided insights to company leadership on guest feedback and overall tour performance.

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