Digital Marketing Media Director

Patoka A. Cote

St. Petersburg FL 727-***-**** **********@*****.***

Summary

Dynamic and results-driven Media Director with extensive experience in leading and executing strategic media campaigns across traditional and digital platforms. Adept at managing multi-million-dollar budgets, developing innovative media strategies, and driving significant revenue growth for clients. Proven track record of optimizing campaigns, securing high-profile partnerships, and delivering exceptional ROI. Expert in crafting data-driven strategies, negotiating top-tier media buys, and leading cross-functional teams to exceed KPIs. Highly skilled in brand development, audience targeting, and leveraging emerging media trends to maximize client success. Known for delivering award-winning campaigns and groundbreaking media solutions that elevate brand visibility, drive engagement, and foster long-term business growth. Skills

Media Planning & Buying

Data Analysis & Reporting

Digital Marketing Tools (Google Ads, Meta Ads, DSPs) Budget Management

SEO/SEM

Audience Targeting

Campaign Strategy Development

Project Management

Technical Writing & Communication

Leadership & Team Management

Client Relationship Management

Creativity

Negotiation Skills

Communication & Presentation Skills

Problem-Solving

Collaboration

Adaptability & Agility

Time Management

Emotional Intelligence (EQ)

Career Summary

MEDIA DIRECTOR 01/2020 - 01/2024

OPTIC MARKETING GROUP, LLC.

Freelance (2020 - 1/14/2021)

Drove client acquisition and growth for GROW Media Digital Agency, leveraging both new business and strategic expansion of existing accounts.

Spearheaded innovative media strategies, offering cutting-edge insights into traditional and digital platforms, and collaborated with the team to craft impactful pitches, resulting in significant revenue generation. Pioneered the exploration of emerging media trends, providing clients with innovative, cost-effective solutions that delivered 8-15% growth across the board.

Negotiated high-profile social influencer campaigns and dynamic PR initiatives, dramatically boosting brand visibility and awareness. Boosted SeaCoast HVAC's revenue by an impressive $1.5M from 2024 to 2025, securing long-term, multi-platform contracts that included aerial banners, audio everywhere, outdoor, spot radio, and traffic. Collaborated with a talented 5-person team, providing expert guidance for compelling media sales presentations. Expanded the media client base by 5 in 2024, while scaling existing clients' mass media budgets to new heights. Led the setup and optimization of high-impact CTV and Audio Everywhere campaigns, consistently monitoring performance and driving results through data-driven insights.

Exceeded all KPIs, delivering outstanding results for each client. Produced comprehensive training videos on all media aspects, offering agency employees ongoing support and practical guidance to excel.

MEDIA DIRECTOR 01/2017 - 01/2020

Aqua Marketing & Communications, Inc.

Spearheaded all media strategies, annual media plans, optimization, and invoicing for clients under a $12M budget, ensuring seamless execution and maximum impact across all campaigns. Crafted cutting-edge strategic initiatives for both new and existing clients, providing expert insights into traditional and digital media, and collaborating with the team to deliver innovative pitches that accelerated revenue growth. Pioneered business expansion by identifying and presenting game-changing media opportunities, resulting in 8-15% growth for nearly every client through cost-effective solutions.

Negotiated a staggering $600K savings with ABC for an exclusive advertising package, including a Super Bowl Flyover Banner, 13-market spot TV buy, a 5-minute segment on Windy City Live, and a Wheel of Fortune sweepstakes that generated over 3,000 high-value email leads for the client.

Secured a new flight route from Dallas to Sarasota for the Bradenton Area Convention and Visitors Bureau in partnership with WFAA ABC, featuring a live segment with exclusive content and a high-engagement sweepstakes that delivered 2,000+ email signups, sparking new initiatives in the Houston market.

Led a team of 4 to win a prestigious Gold Henry Award for a $1.2M media campaign with ABC, expanding reach across 13 markets for the Okaloosa County Convention and Visitors Bureau. Engineered the Daytona National Airport campaign, implementing strategic boards with real-time traffic updates, driving a surge of visitors to Daytona over other major Florida destinations like Orlando and St. Augustine. Directed a highly successful Facebook ad campaign for the Daytona Marathon, driving an impressive increase in online registrations, surpassing 2019 entry levels and boosting brand awareness. Led the rebranding of Sotherly Hotel to Hotel Alba, creating a buzzworthy Grand Opening with a celebrity chef, food tastings, and a food truck event that drew 500+ attendees, culminating in a 7% revenue boost for the hotel. SR. MEDIA PLANNER/BUYER 01/2016 - 01/2017

Mediagistic

Orchestrated all media strategies, annual media plans, optimization, and invoicing for clients under a $12M budget, guaranteeing flawless execution and delivering exceptional impact across every campaign. Engineered innovative strategic initiatives for both new and existing clients, offering expert insights into both traditional and digital media, and collaborating with the team to craft game-changing pitches that drove significant revenue growth. Catalyzed business growth by identifying and presenting groundbreaking media opportunities, generating 8-15% growth for nearly every client through strategically optimized solutions. Negotiated an unbelievable $600K savings with ABC for a high-profile advertising package, including a Super Bowl Flyover Banner, 13-market TV spots, a 5-minute segment on Windy City Live, and a Wheel of Fortune sweepstakes that collected over 3,000 premium email leads for the client.

Secured a game-changing new flight route from Dallas to Sarasota for the Bradenton Area Convention and Visitors Bureau in collaboration with WFAA ABC, showcasing exclusive content and a high-engagement sweepstakes that gathered over 2,000 email signups, igniting expansion into the Houston market.

Led a powerhouse team of 4 to win a coveted Gold Henry Award for a $1.2M media campaign with ABC, expanding reach across 13 markets for the Okaloosa County Convention and Visitors Bureau. Innovated the Daytona National Airport campaign by launching strategic digital boards integrated with real-time traffic updates, resulting in a surge of visitors to Daytona over other key Florida destinations like Orlando and St. Augustine. Masterminded a highly successful Facebook ad campaign for the Daytona Marathon, resulting in a remarkable surge in online registrations, surpassing 2019 entry levels and dramatically amplifying brand visibility. Revitalized the brand for Sotherly Hotel with a dynamic rebranding strategy, creating a buzzworthy Grand Opening with a celebrity chef, food tastings, and a food truck event that attracted over 500 attendees, driving a 7% revenue boost for the hotel. VP, MEDIA OPERATIONS 01/2014 - 01/2016

Paradise Advertising and Marketing

Directed all media strategies, annual media plans, optimization, and invoicing for clients within a $12M budget, ensuring flawless execution and delivering remarkable results across each campaign. Developed forward-thinking strategic initiatives for both new and existing clients, leveraging deep expertise in traditional and digital media to create cutting-edge pitches that boosted revenue growth and expanded market share. Drove business growth by uncovering and presenting innovative media solutions, resulting in consistent 8-15% growth for nearly every client through high-impact strategies and value-driven insights. Negotiated a groundbreaking $600K savings with ABC for a premium advertising package, featuring a Super Bowl Flyover Banner, 13-market TV spots, a 5-minute segment on Windy City Live, and a Wheel of Fortune sweepstakes that generated over 3,000 qualified email leads for the client.

Secured a pivotal flight route from Dallas to Sarasota for the Bradenton Area Convention and Visitors Bureau in partnership with WFAA ABC, offering exclusive content and an engaging sweepstakes that garnered over 2,000 email signups, laying the foundation for future expansion into the Houston market.

Led a dynamic team of 4 to win a prestigious Gold Henry Award for a $1.2M media campaign with ABC, achieving market penetration across 13 regions for the Okaloosa County Convention and Visitors Bureau. Revolutionized the Daytona National Airport campaign by launching innovative digital billboards integrated with real-time traffic data, dramatically increasing the flow of visitors to Daytona over other popular Florida destinations like Orlando and St. Augustine. Engineered a successful Facebook ad campaign for the Daytona Marathon, driving a significant increase in online registrations and helping surpass 2019 entry levels, while amplifying brand presence across key markets. Transformed the branding of Sotherly Hotel with a high-impact rebranding strategy, orchestrating a Grand Opening event featuring a celebrity chef, food tastings, and food trucks, which attracted over 500 guests and generated a 7% revenue increase for the hotel. MEDIA DIRECTOR 01/2007 - 01/2014

Paradise Advertising and Marketing

Led all media strategies, annual planning, optimization, and invoicing for clients within a $12M budget, ensuring seamless execution and delivering exceptional results on every campaign.

Devised forward-thinking strategic initiatives for both new and existing clients, blending deep expertise in traditional and digital media to create groundbreaking pitches that accelerated revenue growth and captured larger market share. Pioneered business growth by identifying and implementing innovative media solutions, achieving 8-15% growth for nearly all clients through high-impact strategies and actionable insights. Negotiated an unprecedented $600K savings with ABC, securing a premium advertising package including a Super Bowl Flyover Banner, 13-market TV buys, a 5-minute segment on Windy City Live, and a Wheel of Fortune sweepstakes, driving 3,000+ high-value email leads for the client.

Secured a game-changing flight route from Dallas to Sarasota for the Bradenton Area Convention and Visitors Bureau, collaborating with WFAA ABC to provide exclusive content and a highly engaging sweepstakes, generating 2,000+ email signups and opening doors for Houston market expansion.

Led a powerhouse team of 4 to win the prestigious Gold Henry Award for a $1.2M media campaign with ABC, achieving dominant market penetration across 13 regions for the Okaloosa County Convention and Visitors Bureau. Transformed the Daytona National Airport campaign by launching cutting-edge digital billboards integrated with real-time traffic data, driving a surge of visitors to Daytona, outpacing Orlando and St. Augustine in attracting tourists. Engineered a high-performing Facebook ad campaign for the Daytona Marathon, achieving a remarkable spike in online registrations and surpassing 2019 entry levels, while amplifying brand visibility in key markets. Revitalized the Sotherly Hotel brand with a dynamic rebranding strategy, orchestrating a buzzworthy Grand Opening featuring a celebrity chef, food tastings, and food trucks, attracting over 500 guests and delivering a 7% revenue increase for the hotel. Key clients included Amelia Island, Naples, Marco Island and the Everglades, Halifax Advertising Authority, New Smyrna Beach, Orlando North, Seminole County, Space Florida, Mote Marine and Laboratory, All Children's Hospital, The Museum of Fine Arts, and Mahaffey Theater PLANNING SUPERVISOR 01/2003 - 01/2007

Donor Advertising

Spearheaded all media strategies, annual planning, optimization, and invoicing for clients within a $12M budget, ensuring flawless execution and consistently achieving exceptional results across campaigns. Developed innovative strategic initiatives for both new and existing clients, combining expertise in both traditional and digital media to deliver cutting-edge pitches that accelerated revenue growth and expanded market share. Drove business growth by identifying and implementing game-changing media solutions, achieving 8-15% growth for nearly all clients through high-impact strategies and insightful analytics. Negotiated an unprecedented $600K savings with ABC, securing a high-profile advertising package that included a Super Bowl Flyover Banner, 13-market TV buys, a 5-minute segment on Windy City Live, and a Wheel of Fortune sweepstakes, generating 3,000+ valuable email leads for the client.

Secured a pivotal flight route from Dallas to Sarasota for the Bradenton Area Convention and Visitors Bureau, collaborating with WFAA ABC to create exclusive content and a high-engagement sweepstakes, leading to 2,000+ email signups and opening doors for future Houston market expansion.

Led a dynamic team of 4 to win the coveted Gold Henry Award for a $1.2M media campaign with ABC, achieving market dominance across 13 regions for the Okaloosa County Convention and Visitors Bureau. Revolutionized the Daytona National Airport campaign by launching innovative digital billboards with real-time traffic updates, resulting in a surge of visitors to Daytona and surpassing other Florida destinations like Orlando and St. Augustine. Engineered a high-impact Facebook ad campaign for the Daytona Marathon, delivering a significant increase in online registrations and surpassing 2019 entry levels, while boosting brand visibility in key markets. Transformed Sotherly Hotel's brand with a compelling rebranding strategy, orchestrating a memorable Grand Opening featuring a celebrity chef, food tastings, and food trucks, attracting over 500 guests and driving a 7% revenue increase for the hotel. Education

Michigan State University - Bachelor of Science

Websites, Portfolios, Profiles

www.linkedin.com/in/patoka-cote

Volunteer Experience

Lori's Cozy Cottage - Start-Up Doggie Day Care/Grooming - Digital Ad Design/SEO-SEM Friends of Stray - Animal Rescue

Career Accomplishments

Won Louisville Slugger Award for Anheuser-Busch $40M ad campaign for Spuds McKenzie due to winning multiple gold and silver Effie awards for a strong use of creative campaign.

Worked with $80M campaign for McDonald's National Account at DDB Chicago Worldwide and regional account at FKQ Marketing. Helped to facilitate the launch of the W hotels for Sheraton including mobile advertising and a glass room inside showcasing the hotel room. Client Retention - Increased multiple 'Core HVAC Optic Clients' to add/increase media expenditures by $1.5 to $2.0MM over multiple year contracts.

Secured an annual 26-event Aerial Banner Campaign in Fort Pierce from January - October - 4-hour flight times/Multiple days - Over

$135,000 campaign negotiated at $80,000.

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