Vice President Senior Sales

Bruce Strayton

Manchester by the Sea, MA ***** • 617-***-**** • *********@*******.***/LinkedIn

Professional Summary

Performance-driven senior sales professional with over 15 years of experience in the technology and consulting markets. Proven and consistent track record of success through a consultative and analytical approach to understanding client business challenges and systems alignment. Recognized for driving significant revenue growth and closing high-value deals with major global technology clients.

Skills

Highly motivated, organized self-starter

Excellent communication, interpersonal and negotiation skills

Strategic thinker to solve complex problems

Superior customer service skills

Strong leadership capabilities

Work History

Vice President of Global Sales, 9/2022 to 8/2024

GreenLeads, LLC. – San Francisco

Responsible for developing a strategic client base of global technology clients

Closed ServiceNow, AWS, SAP, Wiz, Dynatrace, UIPath, Cohesity within 14 months leveraging personal network and strategic partners

Build and develop strategic sales channels with leading global systems integrators such as TD Synnex, The Channel Company and Carahsoft

Vice President Strategic Sales, 07/2011 to 08/2022

BAO, Inc. – Chelmsford, Mass

Hired to transform key clients such as SAP, HPE, McAfee and Intel from being historically tactical to strategic

Increased revenues by 140% in year two

Engaged with senior sales and marketing executives to better understand go-to-market and business development challenges and align BAO's opportunity creation services to optimize value and long-term results

Within nine months, I was able to close business with five new business units within HP, three new business units within Intel

Player/Coach supporting our Strategic Accounts sales team. Provided leadership and guidance to support their ability to transform relationships within their respective clients

Senior Sales Executive, 09/2008 to 03/2011

Accunet Solutions – Boston, MA

Accountable for selling industry leading data storage, network infrastructure, network security solutions and network management tools into large enterprise accounts.

Facilitated relationships and uncovered sales opportunities with target accounts through personal network and technology partner ecosystem.

Closed Raytheon, Covidien, Harvard University, MIT Lincoln Labs, University of Connecticut, University of Connecticut Health Center, MITRE and other key accounts.

Developed and closed strategic reseller partnerships with EMC and Data Domain as key components of our solutions offerings.

Sales Executive, 03/2005 to 06/2008

3Pardata, Inc. (HPE) – Fremont, CA

Hired to develop New England territory with focus on enterprise accounts.

Worked closely with senior executive team to build business plans for territory development.

Analyzed existing successful territories.

Leveraged personal network and assisted in developing effective regional partner community

· Generated over $4 million dollars in sales within 24 months.

Closed MIT and Bingham McCutchen for combined total revenue of $1.4 million with expected new revenues of over $2 million in future business.

Expanded storage partner network with companies like Riverbed, VMWare, Ibrix, Incipient, OnStor, Glasshouse, Polyserve

Enterprise Account Executive, 07/2003 to 02/2005

Brocade Communications – San Jose, CA

Responsible for selling through strategic partners to large enterprise accounts in New England and upstate New York.

Achieved 110% of quota with 20% increase in quota over previous year.

Developed user groups with over 40 participants.

Partner Development Representative - HP, 06/2002 to 07/2003

Brocade Communications (Broadcom Inc.) – San Jose, CA

Ran business development and sales through HP (Brocade's largest partner) for New England, upstate New York and eastern Canadian markets.

Increased revenues by 14% in New England 27% in New York and by 32% in Canada.

Designed and delivered sales programs for HP and their strategic partners.

Facilitated joint sales /marketing campaigns for targeted customer audiences.

Worked closely with HP sales leadership to understand market conditions and challenges.

Gain mindshare and trust with HP leadership to lead with Brocade solutions

District Manager, 08/2000 to 03/2002

Dell/EMC Corporation – Hopkinton, MA

Managed six sales reps and six systems engineers with a combined annual quota of $33 million.

Coordinated and managed integrated sales processes including systems engineering, finance, professional services and executive sponsorships.

Developed a new district sales office to support 35 people.

Awarded “Top District Manager” in 2001 at 130% of goal.

Senior Account Executive, 01/1995 to 08/2000

Accountable for an average annual quota of $5 million in end-user sales.

Averaged 125% of annual goals.

Awarded “Highest Gross Margin” for six quarters and “Most Valuable Player” for four quarters.

Added three enterprise, new end-user accounts annually.

Successfully leveraged key corporate resources such as systems engineering, professional services, finance and corporate executives to achieve success.

Account Executive, 01/1993 to 01/1995

Chartered to develop remote New England sales territory through new customer acquisition

Successfully closed six large new accounts annually

Consistently exceeded quota with performance of 125% in the first year and 185% in year two

Leveraged strategic partnerships to optimize territory penetration and growth

Built and strengthened relationships with new and existing accounts to drive revenue growth and share of wallet.

Education

Bachelor of Arts: English

Villanova University - Villanova, PA

Men's Lacrosse

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