DERRICK LEONG
SUMMARY
My mission is to transform raw footage into compelling visual story that resonates with audiences and achieve strategic goals. With a strong background in both long-form and short-form social content, combined with expertise in production, my creativity crafts narratives that captivate and engage, ensuring high quality results. PROFESSIONAL EXPERIENCE
EDUCATION
SKILLS
Bachelor of Fine Arts (BFA)
Academy of Art University
Film & Digital Communication
Social Media Marketing
SEO Strategy Branding Metadata Analytics
Content Producing
Scripting Producing Videography Photography Publishing Thumbnail Copyrwriter Proven track record in social media strategy, management SEO, and conversions as well as deep knowledge of industry trends Proven track record in digital producing and communication via all media platforms: Instagram, Facebook, X, TikTok, LinkedIn, Threads, Snapchat, Reddit, and more
Increased engagement, brand community growth, campaigns ROIs, and brand affiliate programs through producing content, editing, or strategy
Measured analytics and metrics to improve audience engagement and implement new opportunities to increase brand awareness and improve conversions
Created engaging and wrote compelling evergreen media content, including posts, short videos, long form emails, commercials, advertisements and other multimedia assets
Stayed up-to-date with the latest social media best practices, algorithm changes, and emerging trends and applied them to enhance social media presence
Created, edited, and produced high-quality videos for various platforms, including promotional videos, product demos, interviews, and corporate presentations
Resourced and combined various forms of media, including video, graphics, and audio, to create cohesive and impactful multimedia projects for various platforms
Created, edited, and produced graphics and various visual templates for marketing campaigns, CTA (call to actions) Ensured all visual content aligns with brand guidelines and maintains a consistent look and feel across all platforms. Excellent organizational skills and a strong attention to detail Developed and produced viral scripts, ensuring compelling and engaging content that aligns with company vision and goals Wrote & produced weekly content media, ensuring analytics and metrics were roadmapped and executed to drive business growth awareness, and conversions
Wrote multiple advertisements, commercial specs and more that rolled across various platforms; television, social media, and streaming platforms
Produced engaging, short-form video content to aligned with brand, and campaigns CTAs (call to action) Script Supervision and quality control on production set to ensure the storyline is cohesive and aligns Managed all film productions and post production elements to ensure a quality final product for various platforms Oversaw quality control for branding and creative vision to ensure alignment of brand vision Experienced in first to final draft publication, with training in; sound design, color correction, graphics, titling, thumbnail, and scoring Created weekly digital content short form, long form, advertisements, commercials for multiple media brands, Proficiency with Adobe Creative Suite, with a strong emphasis in Premiere, After Effects, Photoshop, Capcut, and Final Cut Pro Attention to detail and high level of resourcefulness to ensure a high quality final product Social Media Manager, Organic Labs
Video Editor, Hormozi Media
Content Producer/Writer, Qlay Co
Production Supervisor, HigaTV Productions
April 2022 - Present
Aug 2021 - Present
Sep 2020 - April 2022
June 2011 - June 2020
June 2006 - June 2010
Video Editor
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