Marketing communications executive
Resume:
Barbara Bishop
*** **** ***** #***, ********, US, 91101
*******.**********@*****.***
Professional summary
Marketing communications executive with more than 20 years of extensive expertise in strategic planning and brand management in the healthcare, hospitality and consumer areas. Demonstrated success in building impactful partnerships and executing high-profile campaigns for diverse organizations. Skilled in media relations, content strategy, event planning, and social media management, consistently delivering innovative solutions that enhance brand visibility and drive engagement.
Employment history
Langham Huntington Public Relations Director Pasadena, CA
Nov 2023 - Feb 2025
•. Created bespoke, brand enhancing/income-producing partnerships with key organizations, including The Pasadena Civic Ballet, The Pasadena Symphony, The Pasadena Humane, The Pasadena Design House, The American Heart Association, Princess Cruises, and Modern Luxury Media, among others.
• Functioned as property spokesperson and international media relations representative, managing property visits, feature stories, photo shoots, press material, itineraries, as well as developing and maintaining a curated list of key consumer and trade media contacts.
• Managed social media content planning, writing, posting, monitoring and competitive analysis. Developed strong relationships with high-profile travel, family, lifestyle and fashion, Influencers. Organized numerous successful collaborations.
• Successfully planned key special events, grand opening celebrations, hotel guest and community guest activations, Influencer previews, and helped launch frequent stay programs.Orchestrated strategic media partnerships with luxury brands and cultural institutions, elevating brand visibility and generating substantial revenue streams through targeted collaborations.
• Implemented comprehensive social media strategy, cultivating relationships with high-profile influencers and executing content campaigns that enhanced digital engagement.
BBPR, Inc. Founder and President
1996 - 2023
• Founder and president of an award-winning public relations and marketing firm.
Key clients included:
Los Angeles County Health Department: Awarded several projects over a 12-year time span.
Developed and executed a county-wide campaign with the Department of Health Emergency Services, educating residents about being prepared for an emergency. After in-depth focus group research, educated audiences to “Get to Know Your Neighbors.” The successful campaign was executed in 5 languages and reached millions of County residents.
• Saint John’s Health Center Santa Monica: Key communications architect for $160 million capital campaign to rebuild the entire campus. Exceeded goals, raising more than $180 million. Raised an average of $500,000 a year through unpaid media relations activity. Nominated for an Emmy Award for key fundraising video, featuring patients Tom Hanks and Rita Wilson. Selected and managed advertising agency, PR firm, graphic designers, copywriters, videographers, web designers, social media specialists and 4 full-time contractors.
• Kaiser Permanente: Responsible for creating strong visibility for Kaiser’s new Santa Monica presence in a highly saturated health care market. Successful partnerships included The City of Santa Monica, The Los Angeles Marathon, Santa Monica Chamber of Commerce, Wise and Healthy Aging, Santa Monica Community College, Santa Monica 4th of July Parade, Santa Monica Big Blue Bus, and Arthur Murray Ballroom dance “Dancing with the Santa Monica Stars. The overall program cut through the clutter and the facility was booked with appointments within weeks of the grand opening.
• Eisenhower Medical Center: Helped to introduce new facilities to Palm Desert’s Country Club communities, including new VIP inpatient wing and new high-tech community center. Planned and executed events designed to help build key physician business. Produced weekly, one-hour TV show titled “Healthy Living” that ran on the local CBS affiliate. Wrote, art-directed, provided photography for quarterly “Healthy Living Magazine.”
• Children’s Hospital Los Angeles: Provided copywriting and media relations support for new medical programs, activities and events for one of the most comprehensive medical facilities in the U.S. exclusively devoted to the care of children.
• Didi Hirsch Mental Health Services Culver City: Branded and promoted the largest suicide prevention hotline and program in the US. Wrote external newsletter and was the media relations main contact for organization. Wrote press releases, pitches, articles. Provided media relations expertise and staffing support for annual fundraising events.
• John Wayne Cancer Institute Santa Monica: Receiver of largest research grant ever by the CDC to study a new cancer vaccine, which is in standard use today. Developed and managed events, wrote external newsletter copy, wrote press releases. Provided media relations expertise for all local and national fundraising events.
• Children’s Institute, Inc. Los Angeles: Provided media relations and copywriting support for new and existing programs, centering on child mental and physical abuse in Los Angeles. Provided media relations expertise and staffing for high-profile, star-studded events, including fashion shows, new building dedications and VIP events, as well as provided support for high-profile donor support groups and their fundraising events.
• UCLA and UCLA Extension: For UCLA, developed new web site for the Lowell Milken School of Business Law, as well as provided media relations expertise for department's educational events. For UCLA Extension, provided media relations expertise to promote specific classes and educational events. Provided media relations support at key educational events.
• Heal the Bay/The Santa Monica Aquarium: Provided media relations expertise for the organization’s largest fundraiser held on Santa Monica beach. Managed "Blue Carpet," arranged for media credentials, seating and event coverage. Provided media expertise for annual Beach Report Card and Beach Cleanup events.
• The LA County Sanitation Districts/Department of Public Works: Developed and executed promotion of 90 city Household Hazardous Waste and E-Waste collection events for the public every year for 12 years. Activities included paid advertising, local event participation, outreach neighboring cities, and social media postings on neighborhood, police, fire, and environmental websites. Collection goals were either met or exceeded.
• Step Up on Second: Key provider of housing for people living with a mental illness who are homeless; instrumental in securing a $500,000 anonymous donation based on a story placed in the LA Times. Provided media relations and special event expertise.
• Mirror Media Group, Santa Monica: Weekly Columnist and TV Host for “Hot Flash Universe” and “Good Taste Santa Monica” with Mirror Media Group. The "Hot Flash" column has been the best-read item in the newspaper group.
Education
University of Phoenix, Los Angeles Bachelor of Science in Business Administration
1987 - 1989
Skills
Public Relations (Expert)
Media Relations (Expert)
Event Planning (Expert)
Marketing (Expert)
Communications (Expert)
Social Media (Experienced)
Content Strategy (Expert)
Brand Management (Expert)
Campaign Management (Expert)
Copywriting (Expert)
Strategic Planning (Expert)
Leadership (Expert)
Crisis Management (Expert)
Links
Additional information
Awards and Recognition
• Custom publishing awards for Saint John's Magazine and Healthy Calendar
• Emmy nomination for Saint John's informational video
• Advertising campaign awards for Saint John's Health Center Foundation
• PRSA PRISM Awards for Kaiser Permanente's Santa Monica launch
• Best new Rotarian award Santa Monica Rotary
• Chairman's Award for Outstanding Service to the Community - Santa Monica Chamber of Commerce
Board Memberships
• Santa Monica Chamber of Commerce Executive Board Member
• Public Relations Society of America, Los Angeles Chapter Board Member
• Santa Monica Rotary Board Member
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