Social Media Management and Supply Chain

Yulia Alison Emery

******@*******.*****.*** 215-***-**** 3925 Walnut St, Philadelphia, PA 19104 EDUCATION

University of Pennsylvania, Wharton School of Business, Joseph Wharton Scholar, Philadelphia, PA

● Candidate for Bachelor of Science in Economics, Concentrations in Marketing and Finance – May 2027 EXPERIENCE

Beyond Jewels Accessories, Founder, Philadelphia, PA Aug. 2021 - Present

● Created and managed an e-commerce business specializing in food-themed polymer clay jewelry and keychains, generating over 1,100 sales and over 200 5-star reviews across Etsy and a personal website

● Filmed and edited 100+ clay tutorials to advertise products on TikTok, receiving 10K–6M views each, reaching 70 countries

● Grew an audience of 140,000 followers and 3.2M cumulative likes

● Designed 100+ products and hand-sculpt each piece to ensure high quality, efficient packaging, and on-time deliveries

● Applied digital marketing strategies including SEO and engagement auditing to to optimize online presence and drive sales

● Perform customer service and communication regarding products, shipping, and general inquiries Mt. Airy CDC, Business and Communications Intern, Philadelphia, PA May 2024 – Aug 2024

● Led a 2-month social media campaign, boosting community event turnout by 15% compared to the previous summer

● Designed visually engaging promotional graphics on Canva and distributed them around neighborhood

● Analyzed 6 months of Instagram engagement data, referral traffic, and reach; developed and presented actionable social media insights for improvement

● Taught eleven K-5 students reading and financial literacy as part of a community literacy program Wharton Agribusiness Club, Consulting Team, Philadelphia, PA Sept. 2024 – Present

● Collaborated with International Food Products, Inc. (IFPC) on a seven-week consulting project to simplify the carrageenan supply chain, a key ingredient in chocolate milk production

● Conducted in-depth analysis of inefficiencies caused by excessive intermediaries, with additional research on sourcing methods and supply chain dynamics in Central Asia (China)

● Traced raw material sourcing backward to identify opportunities for partnerships with carrageenan manufacturers, distributors, and chocolate milk producers to lower costs

● Delivered findings through a team presentation with actionable recommendations

● Facilitated weekly client meetings and contributed to a post-mortem analysis to evaluate outcomes

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Wharton Diversity & Inclusion Strategic Consulting (DISC), Project Lead, Philadelphia, PA Sept. 2023 – Present

● Provided pro bono DEI consulting services to Walden Montessori School and Agnes Irwin, giving strategic recommendations to improve tuition transparency, faculty recruitment, and employee retention

● Developed an online initiative to highlight diversity efforts, attracting a 25% broader applicant pool

● Redesigned websites for better user experience and navigability

● Conducted focus groups for Penn First Plus, organized the data for analysis, and presented insights on Powerpoint

● Maintained timely and clear communication with clients throughout projects Youth Civic Engagement Research, Student Researcher, Philadelphia, PA Aug. 2021 - July 2023

● Conducted research in six schools within Philadelphia and Plymouth-Whitemarsh school districts to examine correlations between student literacy and factors such as at-home English-speaking support, access to books, and self-confidence

● Developed and implemented an interview protocol to gather qualitative literacy data from students, teachers, and parents

● Applied findings to improve efficacy of the "20 in 20 Reading Initiative" to promote 100% literacy by third grade HONORS AND AWARDS

Joseph Wharton Scholar, Philadelphia, PA Aug 2023

● Selected as one of 40 members of Wharton’s honors program out of 500+ students to conduct scholarly research and participate in honors courses blending liberal arts and sciences with business education. SKILLS AND INTERESTS

Language: Native in English and Japanese

Skills: Microsoft Office Suite Adobe Premiere Pro Social Media Management Search Engine Optimization Event Planning Interests: Polymer Clay Ecommerce Running Gardening Cats Early Childhood Education

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