Cara McNabb
PRODUCT DESIGNER
Bridging the gap between business and design to drive user centered
solutions.
My Portfolio
*******.********@*****.***
Toronto, ON
EXPERIENCE
Product Designer Orizon Design
February - PRESENT
● Designing UX wireframes, product visuals, and illustrations to enhance client projects across various industries, including SaaS, finance, and fitness sectors.
● Collaborate with clients, developers, and the design team to create user-centered experiences that align with both user needs and objectives.
● Defining product strategy, roadmaps, and backlog prioritization to ensure alignment with business and user goals.
● Leading sprint planning and Agile workflows to ensure efficient execution and stakeholder collaboration.
Client Business Manager Wavemaker
Aug 2021 - Jun 2024
● Led $15M+ in digital strategy execution for clients like Colgate and Church & Dwight, optimizing performance with data-driven insights.
● Drove a 35% increase in eCommerce conversion rates by developing audience personas and refining media campaigns.
● Managed cross-functional teams of 10+ across research, creative, and data analytics to execute campaigns on time and within budget. Strategist Assistant PHD Media
Jan 2020 - Aug 2021
● Managed multiple projects for brands like Google and EOS, oversaw budgets, and tracked day-to-day activities to ensure smooth execution.
● Conducted research, analyzed insights, and assisted in building media plans while collaborating with external agencies and buying teams for top-tier brands.
● Worked effectively within a team, demonstrated strong organizational skills, and proactively learned through research, networking, and asking questions. Chief Marketing Officer What’s The Deal?
Jan 2018 - Sep 2019
● Designed and executed marketing strategies aligned with user needs, surpassing app download targets by 25% in the first week and boosting user retention.
● Conducted market research and usability analysis to optimize app functionality, enhance user experience, and refine product positioning.
● Organized a 400+ attendee launch event, securing 25 local sponsorships, and achieved a 6,000-follower growth on Instagram within two years. EDUCATION
Product
Requirements,TechFleet
Feb 2025 - PRESENT
Agile UX Masterclass,TechFleet
Jan 2025
UX Academy,DesignLab
Dec 2024
UX Foundations,DesignLab
Aug 2024
Bcomm,University of Alberta
Sep 2015 - Aug 2019
SKILLS
Design
User Experience · Interaction Design
· User Interface · Prototyping · Visual
Design · Wireframing · Low-High
Fidelity Mockups
Research
User Interviews · User Testing ·
Information Architecture · Journey
Mapping · A/B Testing · Competitor
Analysis · Design Strategy
Software
Figma · Illustrator · Photoshop ·
InDesign · Adobe XD · HTML · Optimal
Workshop · Miro · Lyssna · Maze ·
Google Analytics · Notion
Visual Design
Branding · Typography · Iconography ·
Web Design · Component Libraries