Digital Designer Social Media

Jane Babst

646-***-**** *********@*****.***

janebabstdesign.com www.linkedin.com/in/janebabst/

SENIOR DIGITAL DESIGNER MARKETING AND DIGITAL DESIGN LEADER CREATIVE CONSULTANT

Content developer and manager with a passion for creativity and technology, leveraging more than 15 years of experience in producing digital media, working with prestigious brands, and supporting advertising operations for a portfolio of global clients. Client-focused with an acuity for translating creative ideas into tangible collateral. Astute communicator and engaging collaborator, aligning stakeholders to craft and deliver impactful creative content.

AREAS OF EXPERTISE

Interactive Marketing Graphic Design Traditional Media and Digital Advertising Web Design Layout

Motion Design Publishing Art Direction Photography Animation Image Manipulation Logo Design Project Management Social Media E-Mail Advertising Creative Content Development and Management Cross Functional Collaboration Strategic Partnerships Stakeholder Engagement Design Consulting

TECHNOLOGY

Adobe Creative Suite Photoshop Dreamweaver Illustrator Animate InDesign After Effects Acrobat

Media Encoder XD HTML5 and CSS Google Web Designer Greensock Figma Sketch Canva JavaScript Typography Google Suite Concept Responsive Design Microsoft Word Excel PowerPoint Project

EXPERIENCE

Design Consultant, New York, NY Remote September 2021 - Present

Providing freelance creative design services, marketing collateral and campaign assets for a range of organizations in support of brand development.

Digital Designer, Prime Media

Designing and creating scientific illustrations, graphs, charts, flyers, ads, toolkits and sell sheets.

Email Designer, Mercy College

Produced promotional responsive emails via coding and design, while also designing headers and icons for emails.

Digital Designer, MiMedia

Delivered graphic asset design for the mobile app.

HTML5 Banner Ad Designer, Capital One

Created HTML5 animated banner ads with Animate.

Jane Babst *********@*****.*** Page Two

Springer Nature, NYC August 2007 - October 2024

Senior Digital Designer

Project managed and designed all advertising creatives for biotechnology, bio-pharmaceutical, university, and scientific clients for a leading professional and educational publisher.

●Designed in Photoshop, Illustrator, and Canva, creating animated gifs, pngs, and jpgs.

●Created motion graphic animations for editorial content and social media using After Effects.

●Built HTML5 and video banners using Animate, GWD, Greensock, and JavaScript.

●Supported clients in designing and building responsive email advertising campaigns, following industry best practices, driving customer commitment and retention using Sketch, Figma, HTML5, and CSS.

●Coded email templates working to strict guidelines with quick turnarounds.

●Managed vendor relationships with Adventive and Sizmek; worked extensively in the Adventive platform creating various ad formats for advertising and marketing.

●Optimized experience in Google Ad Manager, setting up test flights to check and troubleshoot creative’s behavior and functionality on Nature.com websites.

●Collaborated closely with representatives, clients, advertising operations, and marketing leadership to collect creative assets, resolve technical issues, and implement media creative.

●Worked on miscellaneous design projects including creating a showcase webpage for rich media products, buttons for CMS platforms, marketing requests, and print work such as ads and flyers.

EDUCATION

Bachelor of Fine Arts (BFA)

Ontario College of Art and Design (OCAD), Ontario, Canada

VOLUNTEER EXPERIENCE

●Xavier Mission Soup Kitchen

●Sean Casey Animal Rescue

Contact this candidate