Social Media Patient Services

DANDU AARTHI

+91-900**-***** *************@*****.***

https://www.linkedin.com/in/aarthi-shree11/ Hyderabad, India

PROFILE SUMMARY

Digital Marketing fresher with internship experience in Social Media management and corporate communications. Strong exposure to implementing overall communications and marketing plans supporting corporate objectives. Excellent writing, editing and proofreading skills. Employs good judgment and manages projects from beginning to end.

Forward-thinking professional proficient in leading both traditional and digital marketing campaigns. Highly effective at developing pricing structures, channel partnerships and promotion strategies.

Successful professional skilled at planning, executing and optimising online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.

TECHNICAL SKILLS

Digital Marketing

SEO

SEM

CRM

Social Media Marketing

CERTIFICATIONS

Digital Marketing Certification

Google Ads Search Certification

AI-powered performance ads certification

INTERNSHIP

Social Media Manager Mosaic Art Jul 2024 - Till Date

Content Creation and Curation:

Creating, scheduling, and publishing engaging content across Instagram, Facebook, and Pinterest using images from shared mosaic photo folders.

Developing and managing a content calendar to ensure a consistent and strategic posting schedule.

Editing and optimizing images to enhance their visual appeal and impact.

Account Management:

Managing and monitoring social media accounts, responding promptly to comments, messages, and interactions.

Fostering relationships with followers and potential customers by actively engaging with online community.

Tracking and analyzing social media performance using analytics tools, providing insights and recommendations for improvement.

Pinterest Management:

Creating and managing a Pinterest account, including setting up boards, pinning relevant content, and optimizing pins for maximum visibility and engagement.

Develop strategies to drive traffic to website and increase brand awareness through Pinterest.

Strategy and Growth:

Stay updated with social media trends and best practices to ensure content is relevant, engaging, and effective.

Collaborating on marketing strategies to increase followers, engagement, and conversions.

Implementing growth tactics to expand online presence and reach of mosaic art.

PROJECTS

Analysis of report on Facebook presence of Apple, Samsung India, and Mi India

Research and Analysis: Conducted an in-depth analysis of Facebook pages of Apple, Samsung India, and Mi India to gather insights into their customisation strategies, engagement tactics, and content effectiveness.

Content Evaluation: Assessed content posted by each brand, focusing on creativity, engagement metrics (likes, comments, shares), and overall appeal to target audience.

Comparative Analysis: Compare and contrast performance of Apple, Samsung India, and Mi India based on their Facebook presence, highlighting strengths in customization, content strategy, and audience engagement.

Data Collection and Metrics: Collected data on number of followers for each brand, calculated average engagement rates for their last 5 posts, and analysed whether preferred brand from engagement analysis phase (Step 2) correlates with higher engagement rates.

Reporting and Insights: Summarized findings in a comprehensive report detailing effectiveness of each brand's Facebook strategy, with clear observations on engagement levels, content types, and audience interaction.

Recommendations: Provided strategic recommendations based on analysis to enhance each brand's Facebook presence, suggesting potential improvements in content variety, engagement tactics, and audience targeting.

Execution of Steps: Ensured each step of analysis, from initial data collection to final reporting, is executed meticulously to derive meaningful insights and actionable recommendations for brands.

Keyword Research Project

Conduct Comprehensive Keyword Research:

Identify Core Topics: Determined essential areas related to textile manufacturing, including:

Textile Manufacturing

Fabric Types and Uses

Textile Machinery

Industry Trends and Innovations

Generate Initial Seed Keywords:

Develop a list of foundational keywords that reflect core topics, such as:

Types of Fabrics

Textile Industry Trends

Textile Machinery Suppliers

Utilize Keyword Research Tools:

Expand Seed Keywords: Use keyword research tools to broaden initial list and identify additional relevant keywords. Tools to be used include:

Google Keyword Planner

Ahrefs

Analyze Keyword Performance:

Assess Search Volume: Evaluate how often keywords are searched to gauge their popularity.

Determine Competition Levels: Analyze how competitive each keyword is to understand difficulty of ranking.

Evaluate Relevance: Ensure that keywords are relevant to business and its content strategy.

Compile and Present Findings:

Create a Comprehensive Keyword List: Compile a detailed list of keywords, including search volumes, competition levels, and relevance.

Develop a Targeting Strategy: Formulate a strategy for targeting identified keywords, including content ideas and potential traffic estimates.

Provide Recommendations: Present actionable recommendations based on keyword analysis to optimize content and improve search engine visibility.

Monitor and Adjust Strategy:

Track Keyword Performance: Regularly monitor how chosen keywords are performing in terms of search traffic and rankings.

Adjust Strategy as Needed: Make data-driven adjustments to keyword strategy based on performance insights and evolving industry trends.

This structure ensures a thorough approach to keyword research, from initial identification and expansion to analysis and strategy development.

EDUCATION

University of Genova, Genova, Italy, Masters in industrial plant Engineering and Technology, India – 2023

Sridevi Women’s College for Engineering, Bachelor of Technology Engineering in ECE - 2019

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