Ux Designer User Experience

Aditi Shetty

UX Designer

Portfolio linkedIn *****.********@*****.*** P: 267-***-**** Philadelphia, USA (open to relocate) 2+ years of experience in crafting intuitive, user-centered digital and physical spaces, with a strong foundation in collaborative, cross-functional team environments.

WORK EXPERIENCE

UX Designer Remote

Impulse Solution Group Sept 2024 - present

B2C: Collaborated on 4 core features for a habit-forming accountability app, boosting user engagement and retention. Led competitive analysis to align new features with accountability goals, introducing chat and community functions that increased in-app interactions by 30%. Designed and tested new screens based on user research, enhancing usability and improving positive feedback by 20%. UX Designer Las Vegas, NV

Victory Bridge Foundation Aug 2024 – Present

B2C: Enhanced website accessibility and navigation efficiency to improve the user experience. Building a community app on Mighty Networks to connect veteran families, using gamified badges to foster engagement and support. Created trauma-sensitive, accessible designs for veterans and their families, resulting in an estimated 25% increase in user retention. UX Designer Philadelphia, PA

Sankofa Healing Studio - Academic Client Aug 2022 – Dec 2022 B2C Website: Led a content audit and user research to refine the information architecture and improve appointment scheduling processes, enhancing accessibility and usability. Synthesized research findings to drive strategic design decisions, using Figma for rapid prototyping and testing.Projected a 40% increase in appointment scheduling completion rates and a reduction in booking drop-off through strategic design improvements and rapid prototyping. UX Researcher Philadelphia, PA

Thomas Jefferson University - Academic Client Jan 2023 - May 2023 B2C: Conducted 28 surveys, 12 student interviews, and 10 user scenario tests to gather data to improve the student experience. Led a team to analyze research findings, align design initiatives with business goals, and propose UX solutions that projected a 20% increase in admissions revenue.

Urban Designer and Asst. to Chief Data Officer Bangalore, KA, India Bengaluru Smart City Limited Nov 2021 - Jul 2022

B2B: Conducted research to incorporate inclusive design principles in public space redevelopment projects and applied research findings to improve accessibility in public spaces, contributing to projects like the Cubbon Park Trail Braille. EDUCATION

Thomas Jefferson University Philadelphia, PA

Master of Science in User Experience and Interaction Design Aug 2022 - May 2024 Cumulative GPA: 3.56/4.0;

Manipal Academy of Higher Education Manipal, KA, India Bachelor of Architecture Aug 2016 – May 2021

UNIVERSITY PROJECT

Thesis - "Care2Share," a gamified household chores management app Aug 2023 - May 2024 Conducted extensive user research over a 4-month, utilizing 12 in-depth interviews, surveys, and usability testing. The research aimed to understand the pain points and dynamics of household task management among couples and synthesized findings to design the "Care2Share" app, which introduced randomized task assignments, a dynamic points system, and personalized rewards, promoting equality and improving relationship satisfaction.

SKILLS & CAPABILITIES

Research: User Interviews, Contextual Inquiry, Surveys & Questionnaires, Usability Testing, Ethnographic Studies, Data Analysis, Heuristic Evaluation

Visual design: Illustrator, Photoshop, Webflow, Prototyping, Wireframing, Interaction Design, Visual Storytelling Information Architecture: User Flow Mapping, Sitemap Creation, Content Strategy, Navigation Design, Card Sorting, Tree Testing Tools: Figma, Miro, Optimal Workshop, Slack, Microsoft Office, Baymard Evaluation, HTML/CSS, C++, Creative Cloud Soft Skills: Leadership, Problem-Solving, Design Thinking, Communication, Collaboration, Empathy, Critical Thinking, Adaptability, Time Management, Sportsmanship

ACTIVITIES

Thomas Jefferson Accessibility Department Philadelphia, PA Proctor / Invigilator Jun 2023 - Apr 2024

● Supervised exams for students with special requirements, ensuring a fair testing environment.

● Honed my understanding of accessibility considerations and contributed to fostering inclusive experiences for all students.

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