Account Executive Senior
Resume:
Mark B. McLaughlin
Sandy Springs, GA 30328
404-***-**** *****************@*****.***
I create substantial revenue by being an expert developer of new business relationships. I have a strong knowledge of multi-media-platform sales and positioning, and I use this knowledge to generate a powerful return on investment for my clients. I develop new revenue streams via “partnering for performance” and execution of a strong sales process. Winning in sales means exceeding expectations, and I do that every day. I look for great sales teams and I love building sales teams to win.
Sales and Management Professional Experience
●Sales
●Digital Products
●Quota Development
●Strategic Sales and Market Planning
●Key Account Management and Retention
●Business Development
●Team Building
●Exceeding Quota
●Contract/Price Negotiation
●Training and Presentations
Georgia Radio Alliance
Atlanta, GA
2023-Current
Senior Account Executive
●Responsible for selling a network of 47 radio stations that reach radio listeners from Atlanta to Macon Georgia.
●Create endorsement campaigns for Southside Steve and Cadillac Jack and ensure that the campaign hits the marketing goals along with maintaining the copy and direction of the campaign.
●Creating Marketing Opportunities with local businesses that bring the clients into the studio where they are part of the fabric of the station, making them more than just advertisers.
●Selling on site concert promotional opportunities along with other off site station opportunities to clients who desire to be in front of these individuals promoting their business face to face.
●Created over $500,000 of new business to the cluster while growing the current business on the books.
Cox Media Group
Atlanta, GA
2022-2023
Senior Account Executive
●Responsible for a 2.5-million-dollar book of business utilizing our whole cluster of stations along with our digital assets.
●Created campaigns that are measured to ensure that the clients are hitting their ROI goals and reviewing the campaigns monthly to make sure the message is timely and effective.
●Responsible for $500,000 of new business each year in cluster or digital spending with an increase of 15% in renewal business.
●Worked with endorsers within the cluster and the client and guarantee the relationship is strong with the most current messaging from the client.
●Sold all digital components within the cluster SEO, SEM, Email Marketing, Retargeting, Programmatic, Mobile Display, Digital out of Home, OTT, Amazon STV, Digital Audio, Social O&O, LinkedIn, Facebook/Instagram
iHeartMedia – Atlanta
Atlanta, GA
2018 - 2022
Senior Account Executive
●Developed and sold local and National Radio Campaigns, OTT and various digital tactics such as Geo-Fencing, Audience Display/Pre-Roll, targeted email, streaming audio, social media, local market podcasts and Local Lock.
●A relationship seller who works directly with clients to develop media campaigns that exceed ROI with continuous monitoring of results to ensure success.
●25+ years of extensive Broadcast Media Sales with a proven track record of success and the ability to adapt to the vastly changing media landscape.
CBS Radio/Entercom (92.9 The Game)
Atlanta, GA
2015-2018
Senior Account Executive
●Top billing Account Executive for 92.9 the game on all platforms, including Spot, Non-Traditional Revenue (NTR), and Digital Sales.
●Designed customized, strategic campaigns to increase market awareness and revenue for local direct clients. Utilized all the strengths of 92.9 The Game including on-air endorsements with The Game's talent (John Fricke, John Michaels, Rick Kamla, Mike Bell and Carl Dukes), specialized on-air features, NTR programs and digital campaigns.
●My approach is to analyze my client's business from A to Z and to form a trusting and professional business relationship. I conduct a client needs analysis to determine their strengths, needs, challenges, and goals. I strive to determine what makes them GREAT so I can create a results-oriented campaign.
●Worked with professional sports teams to create specialized campaigns that included Play by Play In-Game spot sales, specialized In-Game features, along with 92.9 The Game weekly on-air features. Sports franchises include Atlanta Falcons, Atlanta United, and Atlanta Hawks.
●Was the #1 Biller on the staff and was billing 4 Million in sales along with hitting 11 out of 12 months of budgets
Dickey Broadcasting (680 The Fan)
Atlanta, GA
2008-2015
Local Sales Manager / Senior Sales Executive
●Creating new revenue and managing existing revenue sources through sales process execution
●Key Participant in Company Strategy and Sales Management. Directly assisted Director of Sales
●Sales of professional sports franchises including: Atlanta Braves (MLB), Atlanta Hawks (NBA) and Atlanta Thrashers (NHL). Sales of collegiate sports properties including: University of Georgia, Georgia Institute of Technology (Georgia Tech) and Georgia State University
●Managed both the growth of new business and the maturation of existing business across multiple distinct sales channels (Spot, NTR, Play-by-Play, Online/Digital, Seasonal Publications) while meeting and exceeding my quota goals
●Developed sales packages for a number of “signature programs and promotions” including: Atlanta Braves, Atlanta Hawks, Atlanta Thrashers, University of Georgia Bulldogs, Georgia Tech Yellow Jackets, Georgia State Panthers, NFL Football, NCAA Football, NBA Basketball & Announcer Endorsements (Coach Dan Reeves, Chuck and Chernoff, Mark Lemke, Chuck Dowdle, Tom Glavine, Sandra Golden)
●Billed 2.9 in total sales, #1 biller on the team.
Education
Bowling Green State University – Bowling Green, OH
●Bachelors of Arts, Business
Contact this candidate