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Account Executive Senior

Location:
Atlanta, GA
Salary:
125000
Posted:
November 27, 2024

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Resume:

Mark B. McLaughlin

*** *** ******* *** **

Sandy Springs, GA 30328

404-***-**** *****************@*****.***

I create substantial revenue by being an expert developer of new business relationships. I have a strong knowledge of multi-media-platform sales and positioning, and I use this knowledge to generate a powerful return on investment for my clients. I develop new revenue streams via “partnering for performance” and execution of a strong sales process. Winning in sales means exceeding expectations, and I do that every day. I look for great sales teams and I love building sales teams to win.

Sales and Management Professional Experience

●Sales

●Digital Products

●Quota Development

●Strategic Sales and Market Planning

●Key Account Management and Retention

●Business Development

●Team Building

●Exceeding Quota

●Contract/Price Negotiation

●Training and Presentations

Georgia Radio Alliance

Atlanta, GA

2023-Current

Senior Account Executive

●Responsible for selling a network of 47 radio stations that reach radio listeners from Atlanta to Macon Georgia.

●Create endorsement campaigns for Southside Steve and Cadillac Jack and ensure that the campaign hits the marketing goals along with maintaining the copy and direction of the campaign.

●Creating Marketing Opportunities with local businesses that bring the clients into the studio where they are part of the fabric of the station, making them more than just advertisers.

●Selling on site concert promotional opportunities along with other off site station opportunities to clients who desire to be in front of these individuals promoting their business face to face.

●Created over $500,000 of new business to the cluster while growing the current business on the books.

Cox Media Group

Atlanta, GA

2022-2023

Senior Account Executive

●Responsible for a 2.5-million-dollar book of business utilizing our whole cluster of stations along with our digital assets.

●Created campaigns that are measured to ensure that the clients are hitting their ROI goals and reviewing the campaigns monthly to make sure the message is timely and effective.

●Responsible for $500,000 of new business each year in cluster or digital spending with an increase of 15% in renewal business.

●Worked with endorsers within the cluster and the client and guarantee the relationship is strong with the most current messaging from the client.

●Sold all digital components within the cluster SEO, SEM, Email Marketing, Retargeting, Programmatic, Mobile Display, Digital out of Home, OTT, Amazon STV, Digital Audio, Social O&O, LinkedIn, Facebook/Instagram

iHeartMedia – Atlanta

Atlanta, GA

2018 - 2022

Senior Account Executive

●Developed and sold local and National Radio Campaigns, OTT and various digital tactics such as Geo-Fencing, Audience Display/Pre-Roll, targeted email, streaming audio, social media, local market podcasts and Local Lock.

●A relationship seller who works directly with clients to develop media campaigns that exceed ROI with continuous monitoring of results to ensure success.

●25+ years of extensive Broadcast Media Sales with a proven track record of success and the ability to adapt to the vastly changing media landscape.

CBS Radio/Entercom (92.9 The Game)

Atlanta, GA

2015-2018

Senior Account Executive

●Top billing Account Executive for 92.9 the game on all platforms, including Spot, Non-Traditional Revenue (NTR), and Digital Sales.

●Designed customized, strategic campaigns to increase market awareness and revenue for local direct clients. Utilized all the strengths of 92.9 The Game including on-air endorsements with The Game's talent (John Fricke, John Michaels, Rick Kamla, Mike Bell and Carl Dukes), specialized on-air features, NTR programs and digital campaigns.

●My approach is to analyze my client's business from A to Z and to form a trusting and professional business relationship. I conduct a client needs analysis to determine their strengths, needs, challenges, and goals. I strive to determine what makes them GREAT so I can create a results-oriented campaign.

●Worked with professional sports teams to create specialized campaigns that included Play by Play In-Game spot sales, specialized In-Game features, along with 92.9 The Game weekly on-air features. Sports franchises include Atlanta Falcons, Atlanta United, and Atlanta Hawks.

●Was the #1 Biller on the staff and was billing 4 Million in sales along with hitting 11 out of 12 months of budgets

Dickey Broadcasting (680 The Fan)

Atlanta, GA

2008-2015

Local Sales Manager / Senior Sales Executive

●Creating new revenue and managing existing revenue sources through sales process execution

●Key Participant in Company Strategy and Sales Management. Directly assisted Director of Sales

●Sales of professional sports franchises including: Atlanta Braves (MLB), Atlanta Hawks (NBA) and Atlanta Thrashers (NHL). Sales of collegiate sports properties including: University of Georgia, Georgia Institute of Technology (Georgia Tech) and Georgia State University

●Managed both the growth of new business and the maturation of existing business across multiple distinct sales channels (Spot, NTR, Play-by-Play, Online/Digital, Seasonal Publications) while meeting and exceeding my quota goals

●Developed sales packages for a number of “signature programs and promotions” including: Atlanta Braves, Atlanta Hawks, Atlanta Thrashers, University of Georgia Bulldogs, Georgia Tech Yellow Jackets, Georgia State Panthers, NFL Football, NCAA Football, NBA Basketball & Announcer Endorsements (Coach Dan Reeves, Chuck and Chernoff, Mark Lemke, Chuck Dowdle, Tom Glavine, Sandra Golden)

●Billed 2.9 in total sales, #1 biller on the team.

Education

Bowling Green State University – Bowling Green, OH

●Bachelors of Arts, Business



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