Crystal Jackson, MSM
Communications Executive
*******.*****.*******@*****.***
LinkedIn Profile
** ***** ** ********* ************** experience. Seeking long-term opportunity with business leaders who embrace strategic planning, encourage results-based communications approaches, and understand the importance of modern communications tactics to reach broad audiences. AREAS OF EXPERTISE
Strategic Communications Public Affairs Public Relations Media Relations Social Media Digital Media
Program Management Executive Communications Analytics & Metrics Reporting Brand Strategist Graphic Design Marketing Research Rebranding Associated Press Style Career Counseling DE&I Website Content Management Content Director
Staff Training Academic Instruction Strategic Planning TECHNOLOGY SKILLS
Adobe Creative Suite InDesign PhotoShop
Asana Cision PR Newswire
Agorapulse Hootsuite Canva
Microsoft 365 PowerPoint WordPress
HubSpot Salesforce Google Analytics
Facebook Drupal AI
Instagram YouTube Twitter
EDUCATION
2015
Master of Science degree in Management and Public Relations University of Maryland Global Campus
2012
Bachelor of Arts degree in Communication Studies
University of Maryland Global Campus
MILITARY VETERAN
2010 to 2012
Public Affairs Manager
U.S. Navy Reserve
2005 to 2010
Broadcast Manager, Journalist
U.S. Navy
Crystal Jackson, MSM 202-***-****
Communications Executive *******.*****.*******@*****.*** LinkedIn Profile
CAREER EXPERIENCE
February 2024 to Present
Insight Global—Federal Contractor
Strategic Communications Project Manager
Directs strategic communications team to draft communications and briefing materials across a wide range of priorities and portfolios and conduct various tasks in support of the Department of Energy’s Chief Information Officer and other executive-level leadership; Serves as primary client liaison to effectively manage, delegate, and monitor team’s daily tasks, and ensuring proactivity and closure of action items; Communicates with the interagency, researchers, subject matter experts, National Labs, international partners, and contacts within the executive and legislative branches; Researches, drafts, and edits executive-level communications products on the following subjects: artificial intelligence (AI), cybersecurity, technology innovation, electric grids, information technology (IT), and climate change; Provides executive-level strategic communications support to maintain current and develop new relationships with departmental elements, inter-agency partners, and private and public entities; Provides strategic support for internal and external events, both domestic and international; Produces annual report and other required publications; Communicates effectively with the client, team members, and organizational stakeholders to solve problems and proactively create sustainable solutions to issues April 2018 to Present
Purdue University Global—Academic Institution
Public Relations Course Lead and Communications Adjunct Professor Creates and implements course curriculum; course revisions and updates; instructional live presentations; and provides student learning and development support for accredited, undergraduate communication courses: Public Relations Strategies (Course Lead), Strategic Communication, Communicating in a Diverse Society, Mass Media and Broadcasting, Interpersonal Communications, Digital Tools and Society, and Public Speaking for the Professional January 2023 to May 2023
National Safety Council—Nonprofit
Executive Communications Director
Led the planning, creation, and promotion of agency strategies to elevate the visibility and thought leadership positioning of the National Safety Council’s President and CEO on internal, external and social media channels. Interfaced directly with the NSC executive leadership team to conceptualize and write thought leadership content, executive communications, social media posts, and executive speeches. Created content that engaged with diverse audiences and influencers. Managed the CEO’s reputation and branding. Examples of NSC work.
December 2021 to January 2023
National Coordination Center—Federal Contractor
Communications Executive—Program Management Officer 35+% contract profit after one year; Led a delivery team in creating and executing plans, strategies, and program support tasks to drive change adoption across enterprise level internal audiences, external stakeholders, and a site-specific workforce for the Department of Veterans Affairs; analyzed clients' mission and goals to develop and align communication objectives, themes, and messages; Independently authored client deliverables and work products and ensuring quality and alignment of deliverables with brand identity and communications policies; Collaborated with stakeholders across project tasks/workstreams to ensure an integrated delivery approach; Performed in-depth stakeholder and audience analyses to develop targeted messaging and approaches; Established and monitors performance and effectiveness measures for communication activities and products; Conducted Crystal Jackson, MSM 202-***-****
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assessments and focus groups to evaluate the effectiveness of communications approaches and develop recommendations and lessons learned for continuous improvement; Coordinated outreach and engagement events including conferences, meetings, and speaking engagements; Participated in company-building activities, including proposal development and contributing to internal company initiatives; Internal career counselor—provided employees with mentorship and guidance for career development, training and promotion opportunities
August 2020 to February 2021
Military Women’s Memorial—Nonprofit
Director of Strategic Communications
Provided day-to-day thought leadership management, coaching and mentoring to direct reports and contractors; Developed and implemented strategic communications plan within two weeks of hire and successfully rebranded the organization in five months; Successfully raised roughly $40k in a one-day Facebook fundraiser; Saved the organization $40k within first month by assessing contractor ROI; Saved the organization $20k annually by running an audit on communications software and replacing products with affordable and high-quality digital tools; Exceeded the organization's 2020 new membership record in one month by launching a registration campaign in January 2021; Created original content and designs across all communications channels: website redesign, creation of a blog, modernized social media presence and a new monthly e-newsletter; Rebranded the organization's special events color to Purple Orchid, which will be made into the official symbol for U.S. military women; Recruited and managed contract support projects for video productions, event photography, gift shop merchandise photography, web design and graphic design; Implemented program management software and media relations tracking platforms-both are firsts for the organization in its 23-year history June 2019 to June 2020
Montage Marketing Group—Federal Contractor
Communications Program Director & Business Development Manager Managed a networking database and cultivates business relationships with primes, teaming partners and subcontractors; and responds to RFIs and RFPs; Created a pipeline of expiring contracts, upcoming solicitations, RFIs and RFPs; Key business representative at business development and networking events, such as Industry Days, conferences, meetings and conventions; Keen knowledge of the government procurement processes; Served as the Program Director for a federal government client
(FEMA) on marketing communication campaigns and strategic planning for diversity and inclusion initiatives; Directed prime and subcontractor team to create and disseminate deliverables for a federal client
November 2017 to September 2018
National Treasury Employees Union—Nonprofit
Associate Director of Public Relations and Communications Directed day-to-day operations of the PR & Communications department, including: Corporate event planning and implementation; Directing communications on all issues important to federal employees, including legislation, litigation, negotiations and representation on Capitol Hill; Developing and delivering training and presentation to chapter leaders; Managing writers, social media specialists, website developers and graphic designers; Creating and implementing NTEU’s internal and external communication strategies; and; editor of monthly publication October 2016 to October 2017
Zantech IT, Inc.—Federal Contractor
Communications Program Manager
Directed team of contractor and subcontractor technical writers and graphic designers in producing and providing communication products and services for the U.S. Coast Guard: Event planning, developing Crystal Jackson, MSM 202-***-****
Communications Executive *******.*****.*******@*****.*** LinkedIn Profile
and designing ship commissioning booklets, conference event planning and logistics and the development of newsletters, brochures, booklets, posters, briefings, speeches, presentations, communication plans and daily news clips Transformed a multi-million-dollar government contract with negative profits to a positive; Excellent contractor performance assessment reports system from federal client within eight months of hire; Directed the rebranding and redesign of corporate website to advance government contract retention and recruiting.
April 2016 to September 2016
The American Legion—Nonprofit
Media Relations Manager
Developed corporate media and communications messaging for various corporate events, including national Veterans Affairs (VA) site visits, outreach events, international surveys, press conferences, town hall meetings, national convention, congressional hearings and veteran career fairs: Coordinated press conferences on Capitol Hill and covered congressional hearings with the House and Senate VA Committees; Drafted and implemented The American Legion’s 2016 Women Veterans Survey with more than 2,500 respondents nation-wide, leading to the creation of programs and services geared specifically toward the needs of women veterans; Managed the media escorting and a press conference for presidential nominees and other high-profile government officials at The American Legion’s 2016 National Convention.
January 2014 to April 2016
Magellan Health—Federal Contractor
Public Affairs & Outreach Communications Manager
Led as a key spokesperson for all Defense Centers of Excellence for Psychological Health and Traumatic Brain Injury (DCoE) public affairs & outreach events: Managed conference event exhibiting at more than 15 national conferences and conventions, including inventory management, purchasing and budget systems, and after-action reporting; Excellent contractor performance assessment reports system
(CPARS); Conducted more than 100 teleconference presentations with national and international clients, including military personnel, their families, health care providers, federal government agencies, military commands and private sector health care groups; Proposed and implemented a new presentation platform for government client.
August 2012 to January 2014
Defense Media Activity—Federal Agency
Editor, Writer
Wrote and edited press release metadata for distribution to various media outlets national-wide in compliance with best practices of the Department of Defense’s Hometown News Release Program: Researched, verified and processed more than 40,000 news releases within 16 months; Wrote and edited more than 125 press releases daily, increasing productivity by 25%; Raised more than $400,000 for charity as a fundraising coordinator with the Combined Federal Campaign Crystal Jackson, MSM 202-***-****
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SAMPLE WORK
• National Safety Council 2023 (videos, speeches, and publications)
• Veterans Affairs 2022 (brand guide, presentations, videos, and graphics)
• Video: 2020 In Memoriam: Honoring Ruth Bader Ginsburg The Military Women's Memorial
• Video: The Military Women’s Memorial Introduction
• Video: Season's Greeting from the Military Women's Memorial
• Video: VA Health Connect Promo
• Publication: National Treasure Employees Union
• Press Release: Clinton addresses Legion convention
• Press Release: American Legion National Commander: Sorrow at Hiroshima but no apology
• Press Release: Legion Disappointed in Tentative Military Budget
• Press Release: Pittsburgh veterans voice concerns with local VA
• Digital Posters: VA Health Connect
Website Rebranding & Content Management
• The Military Women’s Memorial
• National Treasury Employees Union
• Zantech IT
• The American Legion